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Japan Market Entry
Marketing

Your launch in Japan,handled as your team on the ground,and run all of it for you.

  • First-of-its-kind support in Japan
  • Work directly with HQ in English
  • We know what gets watched in Japan

We show how your product fits into everyday life in Japan, and turn that into awareness and sales.

Platforms we cover

  • TikTok
  • Instagram
  • YouTube
  • Meta ads
  • Press release distribution

The first social media marketing agency in Japan to become an official creative partner of Insta360

Official Creative Partner

Partnering with Insta360 — the world's No.1 360-degree camera brand — to open up the Japanese market together

In April 2026 we jointly launched "Insta360 POV", a first-person video project. From running the official POV account to creator campaigns and in-store and on-site activation, we keep building the way an overseas brand gets used in Japan.

See the details →

* The partnership covers social media marketing. TripClear is not a sales distributor of Insta360 products.

500M+

Cumulative video views on accounts we run or support

20M+

Combined influencer followers

Exterior of the Insta360 flagship store in Asakusa: thumbnail of a first-person POV video shot on opening day

4 benefits of marketing support for overseas products

  1. 01

    Retell the product around how Japan uses it

    Beyond translating the words, you can rework how the product is used and shown to fit Japanese consumers' habits.

  2. 02

    Get in where Japanese buyers discover products

    Japanese consumers discover products through short videos, creators and hands-on experiences in stores.

  3. 03

    Adjust as you see how Japan responds

    On social media, the numbers quickly show what Japanese consumers respond to, so you can refine wording and images for Japan.

  4. 04

    Show headquarters what works in Japan

    Engagement and sales in Japan become your case to headquarters, making the next budget or campaign easier to approve.

Four reasons overseas brands choose TripClear for Japan

  1. Japan's first

    First-of-its-kind support in Japan

    We are Japan's first social media marketing company to be named an official Insta360 creative partner.

  2. No interpreter

    Work directly with HQ in English

    With native English and Chinese speakers on the team, your HQ's intent doesn't get lost along the way.

  3. 500M+total views

    We know what gets watched in Japan

    Running accounts day to day, we've built up a feel for the videos Japanese viewers watch to the end.

  4. Fully handled

    Your marketing team on the ground in Japan

    Research, official social accounts, PR, in-store activations and reports in English. Even with a small Japan office, your communication keeps moving.

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

POV video for a hotel, shot in-house
POV video for a restaurant, shot in-house
POV video for a hair salon, shot in-house
See our results →
A hand holding a smartphone

Process

From the first briefing to launch, we take care of all the preparation on the Japan side

All you need to provide is the product and the information from headquarters

  1. 1Inquiry and quote

    Tell us in English about your product and who you want to reach in Japan. We set scope and timing, then quote.

  2. 2Briefing & market research

    We brief directly with your HQ marketing team, in Japanese or English.

  3. 3Localization strategy & KPI design

    We decide how the product should be used in Japan, then who sees it, where, and what they see.

  4. 4Launch

    We open the official account, issue the Japanese press release and bring creators on board, all at once.

  5. 5Production & operations

    Our in-house team handles shooting, editing, posting and comment replies every month.

  6. 6Reporting & scale

    We report the numbers in Japanese and English, and scale what works into on-site activation and ads.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Case

Our work with Insta360: opening up the Japanese market for POV, together

In April 2026 we launched "Insta360 POV" with Insta360, the world's No.1 360-degree camera brand: a video project that delivers the reality of a moment from the first-person view of the person living it. We handle communication for the Japanese market end to end, from co-issuing the press release and launching and running the official POV account to influencer campaigns and activation at the flagship store and partner venues.

POV is already a standard way to shoot overseas. Translating it into something that reaches Japanese consumers is what we are doing with Insta360.

Read the launch press release →
Exterior of the Insta360 flagship store in Asakusa: thumbnail of a first-person POV video shot on opening day
POV video from opening day at the Asakusa flagship store
Examples of Insta360 POV footage shot from a first-person view: motorcycle riding, cooking, cats and a beach
Insta360 POV samples (motorcycle riding, cooking, travel and more)
Profile of the official Insta360 POV Instagram account, insta360jp_pov
Official POV account "insta360jp_pov"
  1. Joint project "Insta360 POV" launched

    We co-wrote and distributed the Japanese press release. Coverage on outlets such as ASCII.jp started building the association "POV = Insta360" in the Japanese market.

  2. Official POV account launched and managed

    We launched the Instagram account "insta360jp_pov" and handle planning, shooting, editing and posting, sharing artisans' handwork and experiential content from a first-person view.

  3. Influencer PR posts

    Our in-house influencers and partner creators show how the product fits into travel and days out in Japan. Posts that perform are repurposed as ads.

  4. POV content for the flagship store opening

    For the opening of the Asakusa flagship store, we produced staff-POV videos from the preparations to behind the scenes on the day, conveying the store's atmosphere and giving people a reason to visit.

  5. Insta360 shoots proposed to the accounts we manage

    We propose and roll out Insta360 POV shoots across the hotel, restaurant, salon and sports accounts we manage, including behind-the-scenes cuts where the camera appears on screen, building up how the product is used in Japan across industries.

  6. Hands-on demos at trade shows and events

    At trade shows where TripClear exhibits, visitors try POV filming with Insta360 cameras themselves. The demos have become a starting point for B2B inquiries.

FAQ

Questions we are often asked about Japan market entry marketing

How is pricing decided?

It depends on how much of the official social accounts, creator casting, PR and hands-on activations you hand over to us, and on how long the rollout runs. We quote individually after hearing from you. If ads are part of the plan, the media spend is paid directly to the platforms at cost and is not included in our quote.

Can we work with your team in English?

Yes. Kick-off interviews, regular meetings and reports can all be in English or Japanese, and we have native English and Chinese speakers in-house. Even if your Japanese office is small, nothing gets stuck between headquarters and Japan.

How much can we hand over to you?

Everything on the Japan side: market research and positioning, launching and running Japanese official social accounts, influencer and KOL casting, Japanese press releases, hands-on activations at flagship stores and trade shows, and reporting in English.

Are you an Insta360 sales agent?

No. Our partnership with Insta360 covers social media marketing only, and we are not a sales agent for its products. As the first social media marketing company in Japan to become an official Insta360 Creative Partner, we handle its communications in Japan.

What is your track record?

In April 2026 we launched "Insta360 POV" with Insta360, and have handled the joint press release, the official POV account "insta360jp_pov" and the POV videos for the opening of the Asakusa flagship store, among other work. For details, see Case.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we also take on Japan-market marketing for overseas brands under one roof. For the company profile, see Company.

Get in touch

Bringing your product to Japan?
Let's talk

Free consultation and quotes, in Japanese or English