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Social media marketing for hotels: the POV videos that drew 7 million views from six posts

How to make POV video that drives hotel bookings. Shimoda View Hotel reached 7 million views from six posts: what we planned, filmed and measured.

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Case StudiesResults by industry

Case 01 — Hotel / Tourism

Shimoda View Hotel

10,000 followers in 4 months / up to 5M views

#Instagram #TikTok #YouTube

Case 02 — Local Government

Local governments & tourism boards

10M+ cumulative views / 200% year-on-year site traffic

#Inbound #Tourism #ShortVideo

Case 03 — Food & Beverage

Sugary, an acai bowl shop

6.3M best month for views

#TikTok #Reels #LocalVisits

Case 04 — Beauty

Hair & beauty salons

23,000 followers two months after launch

#POV #Lifestyle #Recruitment

Case 05 — Hotel / Glamping

Izura Hot Spring

701% ROAS on managed paid social

#POV #Booking #Glamping

Case 06 — Experience / Craft

RAGTIME COIN FACTORY

+27.6% daily bookings with zero ad spend / 4.9m total TikTok views

#POV #Workshop #Booking

Case 07 — Talent / Entertainment

Talent agencies

2.78M views on a single post

#POV #Idol #Fans

Case 08 — Retail / EC

Tokyo Tenryu

2M monthly views from four posts / 5x clicks on the online store link month over month

#POV #Instagram #EC

Case 09 — Automotive / Custom Shop

Doggies outfit customs

46,000 followers across two platforms / 930K views in two months

#POV #TikTok #Instagram

Case 10 — Sports / Football Club

Reilac Shiga FC

+1,500 match attendance during our support / +5,000 social followers

#POV #TikTok #Sports

Case 11 — Food / Kitchen Car

Iwasaki Honpo (braised-pork burgers)

460K TikTok views in one week / 370K on Instagram

#POV #TikTok #KitchenCar

Case 12 — Workwear / Meta Ads

Landmark Co., Ltd.

860% ROAS in the best month / cost per acquisition down 60% month over month

#MetaAds #Workwear #EC

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