The project combines our creative expertise, built across more than a billion cumulative video views, with Insta360's camera technology. Through subjective footage of real power, we aim to give viewers new inspiration for their own filming. Together, the two companies intend to establish the next standard for experience-led content at the intersection of creative and technology.

Sample POV footage shot in first person across motorcycling, cooking, cats and the beach
Riding a motorcycle, cooking, the view somewhere new — POV samples that deliver the reality of a moment in first person

Why POV, and why now

With digital communication saturated, POV — the subjective, first-person viewpoint — is drawing attention as a new standard in social media marketing.

Social media has been dominated by the third-person view: watching someone else's shinier life. But what users want has shifted from photogenic third-person posts to content that makes it personal, immersing the viewer as though they were there.

POV content that lets you live it again

Cooking, travel, a craftsperson's hands — a style that lets people live the extraordinary as routine pulls the viewer inside the screen rather than leaving them outside it. It also pairs naturally with ASMR, producing deep immersion through both sight and texture. That is why POV content resonates.

Cooking POV footage capturing the hands at work in first person
Cooking POV where even the movement of the hands becomes yours to live (shot on an Insta360 X5)

What comes next: the acceleration of deep immersion

As spatial computing spreads, led by devices such as Apple Vision Pro, demand is expected to shift from flat video to spatial experience. Anticipating that, TripClear and Insta360 are working in three areas.

1. Commerce you can experience first

Video designed so that what a product feels like to use can be experienced before buying it — supporting the decision and closing the distance between experience and purchase.

2. Making skill visible

Recording, in full first-person detail, the crafts and techniques that words and flat video have never conveyed well — with clear applications in passing skills on and in education.

3. Deeply immersive video

From flat video to spatial experience. Both companies will pursue film-making that gives the viewer the sense of actually being present, through creative and technology together.

First-person ski POV footage dropping down a jump
Deeply immersive POV footage that puts you in the moment (shot on an Insta360 X5)
About Insta360 POV
Insta360 POV is a video project combining TripClear's creative work with Insta360's camera technology to deliver immersive experiences in the first person. A range of experience content will be released over the coming months.
The profile of the official Insta360 POV account, insta360jp_pov
A wide range of first-person footage is being published on the official Insta360 POV account, insta360jp_pov

Company information

Insta360 Japan Inc.

TripClear Inc.

  • Head office: Heimat Shibuya Shinsen 905, 10-9 Shinsencho, Shibuya-ku, Tokyo
  • CEO: Takumi Nagata
  • Founded: 2024
  • Capital: ¥4,000,000
  • Business: social media marketing services and software development
  • Website:https://tripclear.jp/

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