Influencer PR

Phase01

Kickoff meeting

• Understanding where you are and where you want to be
• Defining the conversion point

We make the gap between your current position and your goal visible, and set the purpose of the campaign.

Once we understand your venue or product properly, we settle what the campaign is for — awareness, traffic, bookings, purchases — along with the audience, timing and budget. If you have run campaigns or brand partnerships before, we take stock of those assets too.

Phase02

Casting plan

• A shortlist based on first-hand data
• Number of creators and quote
• Secondary usage rights, planned in

From data we have gathered ourselves, we select the creators that best fit your goal.

From a network of over 20 million combined followers and our own audience data, we present a shortlist assessed on follower scale, genre and past brand partnerships. The plan and quote include, as standard, the secondary usage rights needed to run the posts as partnership ads.

1. Winning-pattern analysisFrom successful partnerships in your industry, we identify which follower scale, genre and format are landing.
2. First-hand vetting of candidatesWe check each candidate's followers, engagement rate and past partnership work one by one, and assess the fit.
3. Rollout scenarioStart with a small group, then narrow to the genres that performed and expand from there in stages.
4. Usage rights, built inSo a winning post can become an ad, permission and measurement are written into the plan from the start.
5. Spreading the anglesWhen several creators are involved, each takes a different angle, so the same viewer is reached more than once from more than one direction.

Phase03

Filming and publication

• Concept and shoot direction
• Pre-publication review
• Schedule management

We are the single point of contact, managing everything from shoot day through to publication.

We bring the in-house know-how from our POV vertical video work to the concept and shoot direction. Every post is reviewed before it goes live, so your brand tone and content rules hold. All negotiation and coordination with creators is on us.

Phase04

Post-campaign measurement

• Insight collection
• Reconciliation with bookings and revenue
• Turning winners into ads

We verify results in numbers, and carry the posts that worked into the next campaign.

We collect insights from each creator — views, saves, profile visits — reconcile them against your booking and revenue data, and report back. For the posts that performed, we recommend the next move, whether that is running them as partnership ads or expanding the cast.