Influencer PR

We pick creators by the data,brief them, measure the results,and run all of it for you.

We choose creators on follower age, location and per-post insights, and have them post video of actually using, staying or eating. We handle the storyline, filming direction, PR labelling checks and measurement, and turn the posts that land into ads.

Consultations and quotes are freeTalk to TripClear See what we do

Strong in travel creators
Strategy to reporting, one-stop management
Any genre, chosen by data

Our clients

4 benefits of influencer PR

Merit 01

People trust a third-party voice

The voice of someone who actually used the product does more than the company's own words to push people to buy or visit.
Merit 02

Reach interested audiences right away

Pick creators with a clear genre or region and you reach their audience directly. It also suits events with a fixed date.
Merit 03

Test with several smaller creators

Working with several small to mid-sized creators keeps costs down and makes results less hit-or-miss.
Merit 04

Reuse posts in ads and in stores

With permission, posts can also go on product pages, your website and in-store signage.

Four reasons companies choose TripClear for influencer marketing

20M+combined followers

Strong in travel creators

We work with travel creator agencies such as TRAVE and TABIPPO, and have creators of our own.
Fully handled

One-stop management

Video structure, shoot direction, post review and measurement are all handled by us.
Chosen by data

Any genre, chosen by data

Creators outside travel and outside Japan are included. We check audience age and location to pick the ones who fit your product.

By industry
Reused as ads

A full range of marketing solutions

Posts that perform well go into ads and feed into your official account.

Services to combine with

Consultations and quotes are freeTalk through the process

Process

How the work runs, from selection and negotiation through filming, posting and measurement

End-to-end support, from selection and negotiation through to measurement

Illustration of our team member and a client talking across a table

01Inquiry and quote

We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.

Illustration of the kickoff meeting, making the gap between today and the goal visible

02Kickoff meeting

We make the gap between your current position and your goal visible, and set the purpose of the campaign.

Illustration of building the casting plan by selecting creators from first-hand data

03Casting plan

From data we have gathered ourselves, we select the creators that best fit your goal.

Illustration of the filming-to-publication phase, managing the schedule from shoot day to post day

04Filming and publication

We are the single point of contact, managing everything from shoot day through to publication.

Illustration of the measurement phase, pulling insights and reconciling them against bookings and revenue

05Post-campaign measurement

We verify results in numbers, and carry the posts that worked into the next campaign.

How is pricing decided?

It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.

How much can we hand over to you?

We handle everything from selection and negotiation to shoot direction, post checks, measurement and putting the winning posts into ads. We are your single point of contact. Your side is mainly hosting the shoot day and checking the posts.

How do you handle PR disclosure (the stealth marketing rules)?

Every collaboration is clearly disclosed as one. In line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations, our pre-posting check covers whether the disclosure is there.

What results do you have?

We have cast travel creators for hotels, tourist attractions and local authorities. We choose candidates from a network with over 20 million combined followers, using data we have checked ourselves. For our case studies, see Works.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on everything from casting to ad management under one roof. For the company profile, see Company.

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Thinking about influencer PR?
We're happy to talk it through

Free consultations and quotes available

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Influencer PR

4 benefits of influencer PR

People trust a third-party voice

Reach interested audiences right away

Test with several smaller creators

Reuse posts in ads and in stores

Four reasons companies choose TripClear for influencer marketing

Strong in travel creators

One-stop management

Any genre, chosen by data

A full range of marketing solutions

How the work runs, from selection and negotiation through filming, posting and measurement

01Inquiry and quote

02Kickoff meeting

03Casting plan

04Filming and publication

05Post-campaign measurement

Izura Hot Spring

Local governments & tourism boards

Questions we are often asked about influencer PR and casting

Support by industry — Restaurants, Hair & beauty salons, Sport and entertainment and others, how casting runs in each industry

Every social marketing service works on its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Full-Funnel Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

EC Operations & System Integration

Thinking about influencer PR?We're happy to talk it through

Support by industry — Restaurants, Hair & beauty salons, Sport and entertainment and others,
how casting runs in each industry

Thinking about influencer PR?
We're happy to talk it through