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Hiring through short-form social video instead of job boards. Applications aren't scarce because the talent pool is small. They're scarce because you have never once reached the people you haven't met. Hiring strategy, persona work, video production, a dedicated landing page, and LINE messaging built with tools such as L Step and Liny — we handle all of it, end to end.
TikTok
Instagram
YouTube
Meta ads
Only 6% of the workforce ever walks through the job-board or agency door
A breakdown of Japan's roughly 57.3 million-strong workforce
Actively looking 6%
The reach of job boards and recruitment agenciesPeople who changed jobs / approx. 3.28 million
Open to a move 18%
Would move for the right company / approx. 10.07 million
Not looking 76%
Not currently considering a move / approx. 43.95 million
Job boards and agencies can only reach this 6% — which means competing for that same 6% against companies far larger than you.
People moving right now
They appear on the market often and move quickly, which also makes mismatches and early departures more likely. You end up fighting well-funded larger companies for a single seat, and the cost per hire climbs.
Dissatisfied, but not looking
They would move for the right opportunity, but they have been at the same company a long time. Strong people who tend to stay and perform over the long run.
Not currently considering a move
Almost no competitor is reaching them. Connect with them and you have them to yourself — the largest pool available, and one that tends to stay.
Stop fighting over the 6%. Go directly to the 94%. That is how you actually grow your talent pool.
Strategy through to LINE messaging — handled by us end to end, never split across vendors
All handled by us
Putting your own language into words, starting from why your best people stay
Four videos showing the real workplace and real people, casting included
Built from scratch, with the application form and your official LINE side by side
Turning follow-up from application to start date into a system, over LINE
Because one company also runs the Meta and TikTok campaigns, the language established in the persona work carries straight through the video dialogue, the landing page copy and the LINE messages, unbroken.
From being compared, to being known — and then to getting people through the door
Short-form video and a landing page made only for you, so nobody compares you to anyone
With a job board
Pay, days off and benefits sit in a row next to everyone else's, and on those terms candidates drift to the larger companies. And you only reach the 6% who came to the board in the first place.
TripClear recruitment marketing
Only your videos, delivered on Instagram, TikTok and YouTube to everyone from active job seekers to people not thinking about moving at all. There is nothing on the screen to compare you against, so the decision is made on your world alone.
The atmosphere of the place, the people in it and what the work actually looks like — things text and photos never convey — condensed into short video. Because the reality is on show before anyone applies, people who wouldn't fit self-select out. We design not just for hiring, but for staying.
The recruitment landing page people reach after watching is built from scratch, in the language the persona work established as yours. That includes the path itself, with the application form and your official LINE side by side — video, page, ads and LINE designed by one company rather than split apart. After launch, we keep improving the page against live campaign data.
TikTok and Meta let you specify precisely who sees the ad: area (by municipality, or a radius from a pin on the map), age, gender, interests, education, life events. This is the single biggest difference from a job board.
Note: these are ad targeting settings. Displaying age, gender and similar criteria in the creative or on the landing page is separately restricted under Japan's Labour Measures Comprehensive Promotion Act, Equal Employment Opportunity Act and related law.
An "Add on LINE" button sits ahead of the application form, so you don't lose the people who aren't ready to apply today. Regular posts about the workplace and the people in it make you the first company they think of when they do start looking. Scheduling and questions are handled entirely over LINE, and fewer candidates fall away.
After you've reached them, LINE carries the follow-up from application to start date
What decides a hire is less the size of the pool than whether the candidate is communicated with properly.
Emails go unopened and calls unanswered. Over the few days between applying and interviewing, the candidate's enthusiasm cools.
Scheduling takes days, and in the meantime another company closes them. A slow reply is a withdrawal.
Applicant tracking systems exist to make internal work efficient; improving communication with candidates is not what they are good at. Rely on someone doing it by hand and the follow-up breaks down.
Using marketing tools such as L Step and Liny, we design and build a system that keeps every exchange with a candidate on LINE, from first contact through to after the offer.
From the "Add on LINE" button beside the application form, a greeting and an introduction to the company — short video and employee voices — go out automatically the moment they add you. Even people who don't apply straight away stay in contact.
Choosing a date for an info session or interview happens entirely in LINE. Reminders and confirmations go out automatically the day before, and no-shows drop.
Information about the workplace, the role and the terms goes out in stages, matched to where they are in the process and what they care about. Questions get an immediate reply on LINE, so worries are dealt with early.
Regular updates after an offer help prevent withdrawals. You also stay connected to people who didn't apply this time or weren't right for this role, turning them into a pool you can go back to for the next opening.
LINEWe don't stop at hiring. We design for getting them through the door, and for keeping them.
Note: the official LINE account and any marketing tools such as L Step or Liny are contracted in your name. We support the scenario design, build and day-to-day operation.
Direct traffic, direct applications — and the middleman cost disappears
Conventional hiring, through a job board
Traffic company (ad agency)
Job board
The hiring company (you)
What you carry =
Listing fee The board's traffic cost
Recruitment marketing, with traffic coming straight to you
Us (TripClear)
The hiring company (you)
What you carry =
Traffic cost only
Everything you would have paid the job board disappears. Same number of hires, lighter cost.
From contract to launch. Campaigns go live in as little as ten business days after filming wraps
The only thing you need to set aside is time for the shoot
Phase01
Not a coarse label like "sales, twenties", but what their days actually look like and what frustrates them.
Detailed persona work, starting from the proposal stage, is what puts your real strengths into words — the ones that actually separate you from competitors. That language becomes the dialogue in the videos and the copy on the page.
Phase02
We film your people in your workplace, capturing what will resonate with the candidates you want.
Filming your people and your workplace around the strengths the persona work identified. We combine it with first-person POV footage to capture what the work is really like, in a form built for short video. Depending on the location, travel costs may be charged separately.
Phase03
The page people land on after the video is designed with the application form and your official LINE side by side.
From the strategy and persona work, we build the landing page and three ad banners from scratch, plus four original videos made entirely for your company. We also set up the official LINE account — the application path and candidate follow-up, built with tools such as L Step and Liny — and the Meta and TikTok ad accounts.
Phase04
Campaigns go live in as little as ten business days after filming wraps.
We run the first month's campaigns for you. Targeting delivers only to the people you want, and reach, application volume and cost per application are checked daily.
Phase05
We watch the response and keep moving budget toward the ads that are working.
The landing page and creative keep improving against live campaign data. Daily budget can be raised or lowered month by month, shifting toward whatever is performing. Substantial revisions or additional work are discussed separately.
Every social marketing service works on its own or in combination
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximises the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Free consultations and quotes available
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