Performance-based Recruitment Marketing

With short social videos,we build a system that brings in applicantsand run all of it for you.

We focus on the working day and the atmosphere of the workplace as the people in it see them, which a job listing's conditions box can't convey, and use it to bring in applications from people job boards never reach.

Consultations and quotes are freeTalk to TripClear See what we do

Agency fee ¥0
Pricing Performance-based
Until they join Support

Platforms we cover

TikTok
Instagram
YouTube
Meta ads
Official LINE account

Job seekers now check companies on social media

People job boards
and agencies can't reach

Of workers94%

Out of a workforce
of about 57.3 million
Felt more eager to join
after seeing a company's social media

Of students85.8%

Survey of 212 students
graduating in 2027
Searched a company's name
on social media while job hunting

Of students83.5%

Survey of 212 students
graduating in 2027

Short social videos reach the people beyond job boards

Sources: Ministry of Internal Affairs and Communications, Labour Force Survey (detailed tabulation), 2023 averages / Resource Creation Inc., Survey on Job Hunting via Social Media, 2026

3 benefits of hiring through social media

Merit 01

Reach passive candidates too

Only about 6% of workers turn up on job sites or with recruiters. Social media also reaches the other 94% who aren't job hunting yet.
Merit 02

Applicants already know what the job is like

Videos show the workplace mood and a typical day, so applicants picture themselves in the job before they apply.
Merit 03

Your hiring channel stays yours

The posts and followers belong to you, so you can reach the next candidates through the account you've built.

3 reasons companies choose TripClear

Performance-based

No ad management fee and no fixed monthly fee. In a month with zero results, you pay us nothing.
Videos people don't skip

Made with the craft we sharpened running social accounts, they don't look like job ads, so people watch to the end.
Follow-up until they join

A dedicated landing page and official LINE keep you connected with people who aren't ready to apply yet.

Consultations and quotes are freeTalk through the process

And more

From strategy to LINE, one team handles it all

Illustration of the discovery phase, sorting through hiring problems and building the persona

01Hiring strategy and persona work

We start from why your best people stay, and find the words that are truly yours.

Illustration of the filming phase, capturing employee interviews and the workplace

02Short video production & ad operations

We film and edit your real workplace and people, then run the videos as Meta and TikTok ads to reach the people you want.

Illustration of the build phase: the dedicated landing page, official LINE and ad accounts

03A dedicated landing page

We build the landing page from scratch, with an application form next to your official LINE.

Illustration of an arrow running from a recruiting page to a chat screen on a smartphone

04LINE messaging design

Screening intake, scheduling and result notices go out automatically on LINE, so your hiring team never has to stop what they're doing.

Your LINE Official Account and L-Step or Liny contracts are in your company's name. We support design through day-to-day operation.

From entry to interview day, all on LINE

Entry
Screening
Results
Scheduling
InterviewMeeting link sent automatically
Q&A

Automatic screening intake
Automatic interview scheduling

Application form intake
AI answers to questions

Automatic result notices
Onboarding information

All of this, with no ad management fee and no fixed monthly fee.

Ad spend is billed at cost.

TripClear compared with other ways to hire

	TripClearPay for results only	Job boardsPay-to-list	Typical ad agency
Agency fee	¥0	Listing fee	Around 20% of ad spend
Fixed monthly fee	¥0	Charged per listing period	Often charged
Months with zero results	¥0	Listing fee still due	Fees still due
Middleman cut	None	The board's cut is added	None
Video, LP and LINE	All handled by us	Job ad copy only	Often arranged separately
After hiring ends	Your account and LINE remain	Contact ends	Depends on contract

The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Without adding job sites

Graduate applications at a hair salon 30xPart-time applications at a restaurant 370

HAIR SALON / GRADUATE HIRING

A hair salon in Shibuya

A hair salon in Shibuya that was hiring graduate assistants.

Graduate applications 6 → 180 (30x)

RESTAURANT / PART-TIME HIRING

Acai bowl shop Sugary

An acai bowl shop newly opened by a former ramen shop owner, hiring part-time staff ahead of opening.

370 part-time applications (many hired)

How it works

All we need from you is time for the shoot. Ads can go live as soon as 10 business days after filming.

1Contact us

Use our contact form to get in touch. We'll learn about your hiring situation and walk you through the next steps.
2Discovery and persona work

We dig into your target's daily life and frustrations, then decide what to show to whom.
3Filming

We film the real workplace and your staff, casting included.
4Building the LP, LINE and ads

We set up a landing page with an application form and your official LINE, plus your ad accounts.
5Launch

Ads go only to the people you want, narrowed by area and interests.
6Optimization

We shift budget to the ads that work and keep refining the landing page based on the data.

How is pricing decided?

It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.

What results do you have?

For a hair salon we switched to showing an assistant's day in POV, and the work itself became the job ad. For a restaurant, videos aimed at bringing in customers also became the way in for applicants. For our case studies, see Works.

How much can we hand over to you?

We handle everything without splitting it up: persona design, video production, a landing page with the application form and official LINE side by side, follow-up with applicants on LINE, and Meta and TikTok ad delivery. The words found in the persona work run straight through from the lines in the videos to the LINE messages.

Can we commission it together with social media management?

Yes. Posting for hiring and posting for customers can share shoots, which makes both more efficient. While filming your premises, we also capture shots of the work going on.

None of our staff can appear on camera. Can you still make it work?

We can. POV (first-person) is filmed from the worker's own eyes, so the hands and the view are enough to show the day. It works without anyone keen to be on camera, and shows candidates the workplace a job listing can't.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on recruitment marketing under the same roof. For the company profile, see Company.

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Performance-based Recruitment Marketing

Job seekers now check companies on social media

3 benefits of hiring through social media

Reach passive candidates too

Applicants already know what the job is like

Your hiring channel stays yours

3 reasons companies choose TripClear