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Social × Video Marketing

Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System Integration

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Performance-based Recruitment Marketing

With short social videos,we build a system that brings in applicantsand run all of it for you.

We focus on the working day and the atmosphere of the workplace as the people in it see them, which a job listing's conditions box can't convey, and use it to bring in applications from people job boards never reach.

  • Agency fee ¥0
  • Pricing Performance-based
  • Until they join Support

Platforms we cover

Job seekers now check companies on social media

  • People job boards
    and agencies can't reach

    Of workers94%

    Out of a workforce
    of about 57.3 million

  • Felt more eager to join
    after seeing a company's social media

    Of students85.8%

    Survey of 212 students
    graduating in 2027

  • Searched a company's name
    on social media while job hunting

    Of students83.5%

    Survey of 212 students
    graduating in 2027

Short social videos reach the people beyond job boards

Sources: Ministry of Internal Affairs and Communications, Labour Force Survey (detailed tabulation), 2023 averages / Resource Creation Inc., Survey on Job Hunting via Social Media, 2026

3 benefits of hiring through social media

  • Illustration of candidate persona cards laid out with message arrows drawn between them

    Merit 01

    Reach passive candidates too

    Only about 6% of workers turn up on job sites or with recruiters. On social media, the other 94% — passive candidates who aren't job hunting yet — can get to know your company before comparing you on pay and terms.

  • Illustration of hands filming the working day in first person

    Merit 02

    Applicants already know what the job is like

    Videos show the workplace mood and a typical day, so applicants picture themselves in the job before they apply. People who wouldn't fit drop out early, and there are fewer surprises after joining.

  • Illustration of a rising line chart with metric icons and a hand swapping a content card

    Merit 03

    Your hiring channel stays yours

    The posts and followers belong to you. Instead of buying job-site listings every time, you can reach the next candidates through the account you've built.

3 reasons companies choose TripClear

  • Illustration of candidate cards arriving along a dotted path, with one coin dropping into a small jar for each arrival

    Performance-based

    No ad management fee and no fixed monthly fee. In a month with zero results, you pay us nothing.

  • Illustration of a person watching an everyday vertical video almost to the end, with a small untouched skip button

    Videos people don't skip

    We bring the craft we sharpened running social accounts to hiring. They don't look like job ads, so people watch to the end.

  • Illustration of a dotted path from a recruiting landing page through chat bubbles to an office, with a person setting off along it

    Follow-up until they join

    A dedicated landing page and official LINE keep you connected with people who aren't ready to apply yet, all the way to their first day.

Our Creative

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

And more

From strategy to LINE, one team handles it all

Illustration of the discovery phase, sorting through hiring problems and building the persona

01Hiring strategy and persona work

We don't stop at broad labels like "sales, in their 20s". We start from why your best people stay, and find the words that are truly yours.

Illustration of the filming phase, capturing employee interviews and the workplace

02Short video production & ad operations

We film and edit your real workplace and people, including casting if needed. The finished videos run as Meta and TikTok ads, targeted by area and interests to reach the people you want.

Illustration of the build phase: the dedicated landing page, official LINE and ad accounts

03A dedicated landing page

We build the page viewers land on from scratch. An application form sits next to your official LINE, so you don't lose people who aren't ready to apply yet.

Illustration of an arrow running from a recruiting page to a chat screen on a smartphone

04LINE messaging design

From entry to the interview itself, every exchange with applicants happens on LINE. Screening intake, scheduling and result notices go out automatically, so your hiring team never has to stop what they're doing.

Your LINE Official Account and L-Step or Liny contracts are in your company's name. We support design through day-to-day operation.

From entry to interview day, all on LINE

  1. Entry
  2. Screening
  3. Results
  4. Scheduling
  5. InterviewMeeting link sent automatically
  6. Q&A
  • Automatic screening intake
  • Automatic interview scheduling
  • Application form intake
  • AI answers to questions
  • Automatic result notices
  • Onboarding information

All of this, with no ad management fee and no fixed monthly fee.

Ad spend is billed at cost.

TripClear compared with other ways to hire

TripClearPay for results only Job boardsPay-to-list Typical
ad agency
Agency fee ¥0 Listing fee Around 20% of ad spend
Fixed monthly fee ¥0 Charged per listing period Often charged
Months with zero results ¥0 Listing fee still due Fees still due
Middleman cut None The board's cut is added None
Video, LP and LINE All handled by us Job ad copy only Often arranged separately
After hiring ends Your account
and LINE remain
Contact ends Depends on contract

The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Without adding job sites

Graduate applications at a hair salon 30xPart-time applications at a restaurant 370

POV video from a hair salon

HAIR SALON / GRADUATE HIRING

A hair salon in Shibuya

A hair salon in Shibuya that was hiring graduate assistants.

Graduate applications 6 → 180 (30x)

Instagram account for an acai bowl shop

RESTAURANT / PART-TIME HIRING

Acai bowl shop Sugary

An acai bowl shop newly opened by a former ramen shop owner, hiring part-time staff ahead of opening.

370 part-time applications (many hired)

How it works

All we need from you is time for the shoot. Ads can go live as soon as 10 business days after filming.

  1. 1Get in touch

    Use our contact form to get in touch. We'll learn about your hiring situation and walk you through the next steps.

  2. 2Discovery and persona work

    We dig into your target's daily life and frustrations, then decide what to show to whom.

  3. 3Filming

    We film the real workplace and your staff, casting included.

  4. 4Building the LP, LINE and ads

    We set up a landing page with an application form and your official LINE, plus your ad accounts.

  5. 5Launch

    Ads go only to the people you want, narrowed by area and interests.

  6. 6Optimization

    We shift budget to the ads that work and keep refining the landing page based on the data.

FAQ

Questions we are often asked about performance-based recruitment marketing

How is pricing decided?

It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.

What results do you have?

For a hair salon we switched to showing an assistant's day in POV, and the work itself became the job ad. For a restaurant, videos aimed at bringing in customers also became the way in for applicants. For our case studies, see Works.

How much can we hand over to you?

We handle everything without splitting it up: persona design, video production, a landing page with the application form and official LINE side by side, follow-up with applicants on LINE, and Meta and TikTok ad delivery. The words found in the persona work run straight through from the lines in the videos to the LINE messages.

Can we commission it together with social media management?

Yes. Posting for hiring and posting for customers can share shoots, which makes both more efficient. While filming your premises, we also capture shots of the work going on.

None of our staff can appear on camera. Can you still make it work?

We can. POV (first-person) is filmed from the worker's own eyes, so the hands and the view are enough to show the day. It works without anyone keen to be on camera, and shows candidates the workplace a job listing can't.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on recruitment marketing under the same roof. For the company profile, see TEAM.

Services

Every social marketing service works on its own or in combination

Social Media Management

End-to-end support from account strategy through filming, editing, posting and analytics

Supported platforms
Instagram TikTok YouTube
View service →

POV Studio

First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through

Supported platforms
TikTok Instagram YouTube
View service →

Influencer PR

Cast the right creators for your goal from a network of over 20 million combined followers

Supported platforms
Instagram TikTok YouTube
View service →

Social Ads Management

Small tests identify the winners first, so budget goes only where it drives traffic and revenue

Supported platforms
YouTube TikTok Meta
View service →

Inbound Tourism Marketing

Multilingual social marketing that maximizes the inbound visitors you attract

Supported platforms
Instagram TikTok Xiaohongshu (RED)
View service →

Full-Funnel Marketing

Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI

Supported platforms
Google (SEO) Meta Instagram TikTok LINE
View service →

Performance-based Recruitment Marketing

Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you

Supported platforms
TikTok Instagram YouTube Meta LINE
Current page

Japan Market Entry Marketing

End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation

Supported platforms
TikTok Instagram YouTube Meta
View service →

EC Operations & System Integration

Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land

Supported platforms
LINE Meta Instagram TikTok
View service →
View the full service lineup

Thinking about hiring?
We're happy to talk it through

Free consultations and quotes available

CONTACT