Social Media Management

Phase01

Account strategy

• KGI and KPI design
• Audience and competitor research
• Platform and funnel design

We work backwards from your end goal and draw the blueprint for the account.

Interviews and market research tell us what makes you appealing and who your audience is, both latent and active. We then give each platform a role — TikTok for awareness, Instagram for nurturing, say — and design the funnel around it. KGIs and KPIs are tied to your end goal, so the purpose of the account is never in doubt.

1. 3C analysisWe study the market, the competition and you, and find the angle nobody else is using.
2. Persona and N1 definitionWe describe one specific customer you want to reach, and that sets the axis for what will land.
3. Funnel and platform designWe decide which platform brings in new discovery (TikTok, say) and which converts to bookings (Instagram).
4. KPI treeWorking back from bookings or visits, we set the numbers to watch each month — views, save rate and so on.

Phase02

Planning and scripting

• Benchmark account analysis
• Hook design (first 3 seconds)
• Second-by-second storyboards and scripts

We design ideas that land, based on performance data.

Performance data from our own and our clients' live accounts tells us which formats resonate with your audience. We then build everything out, from the three-second hook to a second-by-second storyboard and script — and keep tuning as the numbers and comments come in.

1. Winner researchWe look at what is genuinely performing in your category and build on the formats that are working.
2. Content pillarsWe narrow the themes to three to five and build a calendar of what goes out when. Promotional posts stay under 10% of the total.
3. Scripts and storyboardsFrom the opening three-second hook to the second-by-second flow and editing notes, it becomes a brief you can shoot from directly.
4. Three-second hook checkBefore posting we check whether the first second still reads with the sound off, and rebuild any weak opening.
5. Multiple angles per ideaWe plan across several angles — educational, experiential, emotional — then lean into whichever the numbers favour.
6. Frequency and series designRather than chasing one viral hit, series formats put you in front of the same people repeatedly and build a following.

Phase03

Filming

• Shoot direction
• POV filming (Insta360)
• Batch shooting to minimise your workload

A professional POV crew shoots footage that raises the quality of every single view.

Either our crew comes to you, or you lead the shoot with our support. As an official Insta360 partner, we use gear and technique optimised for first-person filming to capture genuinely immersive footage — and we plan batch shoots so the time you have to put in stays minimal.

Phase04

Editing

• Captions and sound design
• Thumbnail production
• Your review step

An editing team dedicated to vertical video finishes each cut so people watch it to the end.

We cut for completion rate and save rate, with pacing, captions and sound to match, and produce thumbnails that pull your audience in. Everything passes through your review before it goes live, so the brand tone stays intact.

Phase05

Posting and analysis

• Posting at the optimal time
• Early-signal read (12–48 hours)
• Monthly reporting

Posting is not the end. We use the data to spot the winners and scale them.

We post when your audience is watching and read the first 12 to 48 hours to judge what has landed. Ideas that perform get new hooks and are rolled out further, in short iteration cycles. Results come back to you as a quantitative monthly report.