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Articles and announcements on social media marketing, POV video, inbound tourism and tourism DX.

POV video

What makes POV video work? Three reasons it changes social media marketing

A social media agency explains what POV video actually is. We cover its three advantages — the economics of attention, the speed that comes from needing no cast, and low-cost production at volume — with real numbers from our own client work, plus which industries it suits and what to watch out for.

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Press release

TripClear, with a billion cumulative social views, launches a next-generation immersive video project with Insta360, the world's leading 360° camera brand

TripClear, whose videos have passed a billion cumulative views, is launching “Insta360 POV” with Insta360, the world's number one 360° camera brand. Together we are creating next-generation immersive content that puts viewers inside the moment.

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