Top Services

Social × Video Marketing

Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System Integration

AI × R&D

AllRev AI Consulting UGC Lab

Product × Travel

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Inbound Tourism Marketing

With native English and Chinese teams,we get you chosen from abroadand run all of it for you.

We focus on 'where to go and what to experience', which inbound visitors decide on social media before they land in Japan, and use it to carry the pre-trip planning stage through to visits and bookings.

  • Native English and Chinese speakers on staff
  • Strong in travel
  • A full range of marketing solutions

Platforms we cover

  • Instagram
  • TikTok
  • Xiaohongshu (RED)

4 benefits of inbound marketing

  • Illustration of pins in a world map connected by lines to screen icons representing platforms

    Merit 01

    Visuals that don't rely on words cross borders

    Videos that speak through visuals get watched abroad even without subtitles. Posts made for a Japanese audience sometimes reach overseas travelers as they are.

  • Illustration of a stream of people flowing out of a smartphone playing a vertical video, with a megaphone and a map pin

    Merit 02

    Get found where travelers plan their trips

    Many visitors to Japan search social media and video for places to go and stay before they leave. Be there, and you make it onto their shortlist.

  • Illustration of phone screens showing official accounts, each with a speech bubble in a different language

    Merit 03

    Reach each country on the platforms it uses

    Xiaohongshu (RED) for China, Instagram and TikTok for Western countries and Southeast Asia. You can choose the platform and language for each market and reach people through your official account and local creators.

  • Illustration of arrows converging on a multilingual booking page, with a measurement needle rising

    Merit 04

    Ease visitors' worries before they come

    Which station exit to use, how to buy tickets, how to book. Explain the things visitors often get stuck on in their own language, and they arrive without getting lost.

Four reasons companies choose TripClear for inbound marketing

  • Illustration of three staff members from different backgrounds reviewing a vertical video and story cards at a table, with two speech bubbles and a globe above them

    A local's eye

    Native English and Chinese speakers on staff

    With native English and Chinese speakers in-house, we can run meetings with overseas partners directly. Our creative is shaped from a local's point of view, down to the wording and how things are shown.

  • Illustration of a globe and flight path surrounded by a connected network of creators holding cameras and suitcases

    20M+combined followers

    Strong in travel

    We've cast many travel creators and run many tourism campaigns. For local governments and tourism associations, our tourism videos have passed 10 million total views.

  • Illustration of a creator's vertical video branching into an ad target and megaphone and an official account feed, overlaid with a rising growth curve

    Joined-up channels

    A full range of marketing solutions

    Multilingual account management, performance ads and influencer marketing can be combined. Posts that did well in a KOC campaign can go into ads, so each effort feeds the next.

    Services to combine with

  • Illustration of pins on a world map linked to a range of creators holding phones, with a flight path heading to Japan

    Cast by country

    Overseas creators, too

    Local influencers abroad, foreign residents in Japan, and Japanese creators posting for overseas audiences. From these three, we cast the creators who fit your target country and goal.

POV Studio

POV leans on no words, so rolling it out market by market moves faster.

POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.

  • Illustration of a first-person video on a vertical phone with a long playback bar, a save icon and a search bar

    3.8×

    More saves, more branded search, longer viewing

    A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.

  • Illustration of vertical videos arriving by paper plane from the first week of a calendar

    7days

    Very fast turnaround

    Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.

  • Illustration of a person walking while filming in first person with a compact camera on their chest

    0

    No cast, no risk

    No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.

  • Illustration of thumbnails for many vertical videos produced from a single source clip

    20/month

    Volume at low cost

    From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.

See POV Studio

Our Creative

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

POV video for a hotel, shot in-house
POV video for a restaurant, shot in-house
POV video for a hair salon, shot in-house
See our results →
A hand holding a smartphone

Process

How the work runs, from agreeing objectives through to multilingual account management

We combine three channels, your official account, KOC/KOL campaigns and ads, and roll them out step by step

Illustration of aligning on objectives: defining the outcome and the target countries

01Aligning on objectives

We define what the inbound work is meant to achieve, and in which markets.

Illustration of audience research into social media use by country and generation

02Audience research

We establish, from data, who in which country is on which platform.

Illustration of selecting platforms to match the target countries

03Platform selection

From Instagram, TikTok and Xiaohongshu (RED), we pick the platforms that reach your target countries.

Illustration of producing multilingual content through translation and voiceover

04Multilingual content production

AI paired with native speakers produces multilingual content that actually communicates.

Illustration of scaling official accounts and KOC campaigns into paid media

05Launch and scale

Content that wins on your official account gets amplified through KOC/KOL campaigns and ads.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

How it works

  1. 1Get in touch

    Use our contact form to get in touch. We'll ask which countries you're targeting and how you're set up to welcome visitors.

  2. 2Discovery and quote

    We choose the platforms for each country and the scope of work, then send a quote.

  3. 3Contract and account strategy

    We plan the languages and post formats for your official accounts, and which KOCs and KOLs to bring in.

  4. 4Launch and optimization

    We adjust what we publish based on each country's response, and report to you every month.

FAQ

Questions we are often asked about inbound marketing

How is pricing decided?

It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.

Which countries and platforms do you cover?

We choose platforms by how each country and generation uses social media: RED (Xiaohongshu) and Douyin for Chinese-speaking markets, Instagram and TikTok for English-speaking ones, for example. We test in a few markets first and expand once results are confirmed.

Who handles the multilingual side?

We prepare the captions and subtitles too. POV (first-person) footage doesn't rely on dialogue, so swapping the subtitles and voice-over is enough to take it to Chinese-speaking and English-speaking markets alike.

What results do you have?

For local authority and tourism association campaigns, we have published short videos featuring travel creators in several languages. We also have experience running accounts for hotel and ryokan direct bookings. For our case studies, see Works.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on social media marketing for inbound visitors under one roof. For the company profile, see TEAM.

Services

Every social marketing service works on its own or in combination

Social Media Management

End-to-end support from account strategy through filming, editing, posting and analytics

Supported platforms
Instagram TikTok YouTube
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POV Studio

First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through

Supported platforms
TikTok Instagram YouTube
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Influencer PR

Cast the right creators for your goal from a network of over 20 million combined followers

Supported platforms
Instagram TikTok YouTube
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Social Ads Management

Small tests identify the winners first, so budget goes only where it drives traffic and revenue

Supported platforms
YouTube TikTok Meta
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Inbound Tourism Marketing

Multilingual social marketing that maximizes the inbound visitors you attract

Supported platforms
Instagram TikTok Xiaohongshu (RED)
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Full-Funnel Marketing

Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI

Supported platforms
Google (SEO) Meta Instagram TikTok LINE
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Performance-based Recruitment Marketing

Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you

Supported platforms
TikTok Instagram YouTube Meta LINE
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Japan Market Entry Marketing

End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation

Supported platforms
TikTok Instagram YouTube Meta
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EC Operations & System Integration

Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land

Supported platforms
LINE Meta Instagram TikTok
View service →
View the full service lineup

Thinking about inbound marketing?
We're happy to talk it through

Free consultations and quotes available

CONTACT