How is pricing decided?

It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.

Which countries and platforms do you cover?

We choose platforms by how each country and generation uses social media: RED (Xiaohongshu) and Douyin for Chinese-speaking markets, Instagram and TikTok for English-speaking ones, for example. We test in a few markets first and expand once results are confirmed.

Who handles the multilingual side?

We prepare the captions and subtitles too. POV (first-person) footage doesn't rely on dialogue, so swapping the subtitles and voice-over is enough to take it to Chinese-speaking and English-speaking markets alike.

What results do you have?

For local authority and tourism association campaigns, we have published short videos featuring travel creators in several languages. We also have experience running accounts for hotel and ryokan direct bookings. For our case studies, see Works.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on social media marketing for inbound visitors under one roof. For the company profile, see Company.

Inbound Tourism Marketing

With native English and Chinese teams,we get you chosen from abroadand run all of it for you.

We focus on 'where to go and what to experience', which inbound visitors decide on social media before they land in Japan, and use it to carry the pre-trip planning stage through to visits and bookings.

Consultations and quotes are freeTalk to TripClear See what we do

Native English and Chinese speakers on staff
Strong in travel
A full range of marketing solutions

Platforms we cover

Instagram
TikTok
Xiaohongshu (RED)

4 benefits of inbound marketing

Merit 01

Visuals that don't rely on words cross borders

Posts made for a Japanese audience sometimes reach overseas travelers as they are.
Merit 02

Get found where travelers plan their trips

Many visitors to Japan search social media for places to go before they leave. Be there, and you make it onto their shortlist.
Merit 03

Reach each country on the platforms it uses

Xiaohongshu for China, Instagram and TikTok for Western and Southeast Asian markets. We choose the platform for each country.
Merit 04

Ease visitors' worries before they come

Explain things like station exits and booking steps in their own language, and visitors arrive without getting lost.

Four reasons companies choose TripClear for inbound marketing

A local's eye

Native English and Chinese speakers on staff

Our in-house native speakers choose the wording and how things are shown from a local's point of view.
20M+combined followers

Strong in travel

For local governments and tourism associations, our tourism videos have passed 10 million total views.
Joined-up channels

A full range of marketing solutions

Posts that did well in a KOC campaign can go into ads, so each effort feeds the next.

Services to combine with
Cast by country

Overseas creators, too

We cast from local influencers, foreign residents in Japan and Japanese creators posting for overseas audiences, to fit your target country and goal.