Top Services

Social × Video Marketing

Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System Integration

AI × R&D

AllRev AI Consulting UGC Lab

Product × Travel

Travi Travel App Works Columns Company Contact

Social Ads Management

We make Meta and TikTok ads,track the conversions,and run all of it for you.

We produce vertical video that doesn't look like an ad, run a few versions with different angles on small budgets, and put the money behind the one that works. We also set up conversion tracking, the landing page and the route into LINE, so nobody is lost after the click.

  • Strong in video creative
  • Full support after the click
  • A full range of marketing solutions

Our clients

4 benefits of SNS advertising

  • Illustration of candidate persona cards laid out with message arrows drawn between them

    Merit 01

    Show ads only to the people you want

    Choose who sees your ads by age, area, gender and interests. You can also retarget people who watched your videos, or people similar to your existing customers.

  • Illustration of a line running from an ad screen to the cart and the purchase confirmation, with measurement points along it

    Merit 02

    Go straight for bookings and sales

    An ad link takes people straight to your booking or product page. Run ads only when you need them, and pause or restart whenever you like.

  • Illustration of several vertical creatives side by side, one of them circled

    Merit 03

    Find the winners, then scale the budget

    Run ads with different angles on a small budget and pick the winners from early retention and click-through rates. The more budget you shift to the winners, the lower your cost per acquisition.

  • Illustration of a first-person video on a vertical phone with a long playback bar, a save icon and a search bar

    Merit 04

    Videos that don't look like ads work best

    On social media, videos that look like ads get swiped away fast. Videos that feel like everyday posts get watched to the end. First-person POV video is one way to do that.

Four reasons companies choose TripClear for social media ads

  • Illustration of a person watching an everyday vertical video almost to the end, with a small untouched skip button

    10M+views/month

    Strong in video creative

    What we've learned from running accounts about videos people watch to the end goes into our ads too. They don't look like ads, so they get skipped less.

  • Illustration of a glowing chip fanning out into a grid of ad banners and vertical video cards, with one starred as the winner

    AI-powered

    Creative testing at scale with AI

    We use AI to test banner images and messaging angles in large numbers. Testing more gets you to the creative that works faster.

  • Illustration of one path running from an ad on a phone to a landing page, a chat screen and a checked goal, with measurement icons

    Past the click

    End-to-end support

    We set up conversion tracking and design the landing page and LINE flow that receive your traffic, so people the ads bring in aren't lost after the click.

  • Illustration of arrows from a creator filming herself and an official account feed merging into an ad on a phone, overlaid with a growth curve

    Joined-up channels

    A full range of marketing solutions

    Posts that performed well on your account, and posts from creators you hired, can go straight into ads.

    Services to combine with

Our Creative

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

How the work runs, from campaign setup and measurement through reporting and next month's plan

Find the winners first, then commit the budget. We handle everything from campaign design to next month's plan

Illustration of ad account setup and measurement preparation

01Account setup and measurement

Eighty per cent of whether an ad works is decided before it ever runs.

Illustration of producing ad creative across several angles

02Creative production

Several videos, each with a different angle: features, comparison, experience, empathy. When you need volume, POV is an option too.

Illustration of test campaigns identifying the winning creative

03Test campaigns and winner selection

We run them on a small budget and pick the winners from early retention and click-through rates.

Illustration of budget shifting toward the winning creative and scaling

04Optimise and scale

We move budget to the winners and expand with variations that swap in new openings.

Illustration of the monthly report and the recommendation for next month

05Reporting and next month's plan

Not just what you spent and what it bought, but what to make next.

Price

Performance-based or management fee — choose whichever suits your product and your goal

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee
¥0
Fixed monthly fee
¥0
Performance fee
Set per resultCharged only in months with results
Ad spend
At costPaid separately to the platform

A good fit when

  • The conversion — purchase, sign-up, booking, brochure request — completes online
  • Each result is valuable enough to justify a performance fee
  • You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee
Single- to double-digit % of ad spendVaries with campaign scale
Production and management
Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend
At costPaid separately to the platform

A good fit when

  • You want reach, awareness or growth in branded search — goals that don't count neatly
  • You have a new or seasonal product and want a concentrated push over a fixed period
  • Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

  • Under either model, the ad spend paid to the platform is charged separately at cost.
  • Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
  • You can revisit the pricing model at any point after the campaign starts.
  • Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Budget moved to the videos that worked, and sales grew to several times the ad spend

How it works

  1. 1Get in touch

    Use our contact form to get in touch. We'll ask about your product, your conversion point and how your ads run today.

  2. 2Discovery and quote

    We agree what counts as one result, then propose either performance-based or management-fee pricing.

  3. 3Contract and tracking setup

    We set up the tracking tags, the landing page and your ad accounts.

  4. 4Go-live and optimization

    We find the winners on a small budget before scaling spend, and report to you every month.

FAQ

Questions we are often asked about social ads

How is the fee structured?

There are two models: fully performance-based and management-fee. Performance-based has no set-up fee and no fixed monthly fee, and a month with zero results costs zero. The management-fee model is a fee based on ad spend plus production and management costs. Either way, the media spend paid to the platforms is charged separately at cost.

Which platforms can you advertise on?

Mainly Meta ads (Instagram and Facebook) and TikTok ads. On Instagram we use feed, Reels and Stories placements as each suits, putting vertical video creative to work as it is. We choose the platform and objective to fit the product and the audience.

What results do you have?

At Izura Yukokuinden-ato Onsen we put the videos that performed best in account management straight into ads, and bookings reached 433% year on year, with revenue at four to eight times ad spend. More of our work is collected in Works.

We don't have a landing page for the ads to point to. Can we still work with you?

If there is no landing page, we build one. The winning message goes straight into the copy above the fold. If you already have one, we can start by reworking the first view and the form to match the ad message.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and the same team handles creative production and ad delivery. For the company profile, see TEAM.

Services

Every social marketing service works on its own or in combination

Social Media Management

End-to-end support from account strategy through filming, editing, posting and analytics

Supported platforms
Instagram TikTok YouTube
View service →

POV Studio

First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through

Supported platforms
TikTok Instagram YouTube
View service →

Influencer PR

Cast the right creators for your goal from a network of over 20 million combined followers

Supported platforms
Instagram TikTok YouTube
View service →

Social Ads Management

Small tests identify the winners first, so budget goes only where it drives traffic and revenue

Supported platforms
YouTube TikTok Meta
Current page

Inbound Tourism Marketing

Multilingual social marketing that maximizes the inbound visitors you attract

Supported platforms
Instagram TikTok Xiaohongshu (RED)
View service →

Full-Funnel Marketing

Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI

Supported platforms
Google (SEO) Meta Instagram TikTok LINE
View service →

Performance-based Recruitment Marketing

Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you

Supported platforms
TikTok Instagram YouTube Meta LINE
View service →

Japan Market Entry Marketing

End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation

Supported platforms
TikTok Instagram YouTube Meta
View service →

EC Operations & System Integration

Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land

Supported platforms
LINE Meta Instagram TikTok
View service →
View the full service lineup

Thinking about social ads?
We're happy to talk it through

Free consultations and quotes available

CONTACT