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UGC at Scale

Dozens of word-of-mouth videos,from many creators,posted in the same window.

From 10 posts, from ¥300,000.

Video walking through the night-time art at Izura Hot Spring
  • A creator network that shows up at once
  • Every video built to be watched
  • We run it from plan to post date

4 benefits of UGC at scale

  1. 01

    Fill search results and feeds with real reviews

    Videos from many accounts in the same window line up more easily in social search and recommendation feeds.

  2. 02

    Lower cost per video

    The budget for one big-name creator buys dozens of small and mid-size posts, and cost per view becomes easier to predict.

  3. 03

    Volume of reviews builds trust

    Many different people saying the same thing does more to drive purchases and visits than one person's endorsement.

  4. 04

    Reuse posts in ads and in stores

    Posts cleared for reuse can go straight into ads, e-commerce product pages and in-store signage.

Four reasons companies choose TripClear for UGC at scale

  1. 2M in Japan, 200M worldwide accounts

    A creator network that shows up at once

    We pick the right creators from 2 million accounts in Japan and 200 million worldwide.

  2. Every video checked before posting

    Every video built to be watched

    Using know-how built from running our own client accounts, we check the first 3 seconds, captions and length of every video before it goes live.

  3. Posted all at once

    We run it from plan to post date

    Briefs, filming, PR disclosure checks and post-date scheduling all run through a single contact: us.

  4. Reused as ads

    A full range of marketing solutions

    Top-performing posts go into ads, and the work connects with official account management and influencer PR. Services to combine with

Influencer PR or UGC at scale: when to use which

Influencer PR

Go deep with a few influential creators.

For new product launches and building brand image.

UGC Mass Creation

Win the feed with dozens of small and mid-size creators.

For products people search for, and close to a visit or purchase.

Process

How the work runs, from planning and creator selection to posting and measurement

Leave it all to us, starting with how many posts and when

  1. 1Inquiry and quote

    We hear about your product, audience and target volume, then quote by creator size and number of posts.

  2. 2Planning and briefs

    We set the search terms, regions and genres to fill, and write one shooting brief for every creator.

  3. 3Creator selection

    Using genre, region and follower data, we line up as many creators as the plan needs.

  4. 4Production and pre-post checks

    Each creator films and edits; we check the opening 3 seconds and PR disclosure on every video.

  5. 5Posting, measuring, reuse

    Everyone posts in the same window. We track views, saves, visits and purchases, and move the winners into ads.

Plan

Three plans, by number of posts

Pricing depends on creator size and number of posts. For a first project, start with the Trial.

Trial

From 10 posts

Start small

  • 5+ creators, 10+ accounts
  • Choose genre and area
  • Every video checked before posting
  • Report on views, saves and engagement

From ¥300,000

Recommended

Standard

From 30 posts

Own the search results

  • 20+ creators, 30+ accounts
  • Mix of genres
  • Every video checked before posting
  • Reuse of posts (ads, product pages)

From ¥900,000

Premium

Top creators

For large campaigns

  • Top creators timed with the mass posting
  • Planned through to ad reuse
  • Dedicated director
  • Combined with official account management

Quote on request

*Numbers of creators and accounts are guidelines. We design the mix for your product and audience and set it out in the quote.

FAQ

Questions we are often asked about UGC Mass Creation

What is UGC Mass Creation?

Many creators post word-of-mouth short videos about your brand in the same window. The aim is to fill social search results and recommendation feeds with reviews of your business. Unlike influencer PR, which leans on a few influential voices, it wins the feed through volume. You can start from 10 posts and ¥300,000.

How is pricing decided?

It depends on creator size and headcount, number of posts, and the scope of reuse (as ads). The Trial starts from 10 posts and ¥300,000, and the Standard plan from 30 posts and ¥900,000. We send a quote together with a candidate list, so you can adjust the scale as you decide.

How is this different from influencer PR?

Going deep with a few influential creators is Influencer PR; posting with dozens of small and mid-size creators in the same window is UGC Mass Creation. The first suits building an image for a new product, the second suits products people search for and those close to a visit or purchase. We can also design a plan that combines both.

How do you keep quality consistent?

Every creator gets the same shooting brief, and our directors check the opening 3 seconds, captions, length and PR disclosure before anything is posted. Videos that miss the standard are reshot.

How do you handle PR disclosure (the stealth marketing rules)?

Every post is clearly labeled as a paid partnership. In line with the stealth marketing rules under Japan's Act against Unjustifiable Premiums and Misleading Representations, our pre-post check confirms the disclosure is there.

Can we use the posts in our own ads or product pages?

Posts with reuse rights cleared in advance can be used in ads, e-commerce product pages and in-store signage. The scope and period of the rights are set at the quote stage.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we take on everything from casting to ad management under one roof. For the company profile, see Company.

Get in touch

Thinking about UGC at scale?
We're happy to talk it through

Free consultations and quotes available