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EC Operations & System Integration

EC Operations &
System Integration

Carry the people you reach on social media all the way to a booking or purchase. Shopify and BASE store setup and day-to-day operations, channel manager configuration for hotels, LINE Official Account and reservation system integration, and Meta ads connected to your booking system. We design and build the landing side of your marketing around the tools you already use, then stay on to run it.

  • Shopify
  • BASE
  • Channel manager
  • Official LINE account
  • Meta ads
  • Reservation systems

Approach

Reach and the place it lands, handled by one team. A connecting service born from running social media accounts every day

Why TripClear

We fix the bottleneck at the end of the funnel that we keep seeing in hotel, restaurant and salon accounts, from the system side

A video takes off, but people can't find the booking page. Staff are buried in OTA inventory updates while direct bookings stay flat. Ad results can't be explained in bookings. These are problems we run into again and again while managing social media accounts. Instead of stopping at setup, the same team that runs your social and ads designs and operates the landing side, so reach turns into results.

Illustration of a stream of people flowing out of a smartphone playing a vertical video, with a megaphone and a map pin

Reach

  • Instagram / TikTok
  • Meta ads
  • Google Search / Maps
  • In-store / flyer QR
Illustration of people gathering into a bowl that holds chat, calendar and cart icons

Landing side = designed, built and run by us

  • Official LINE account
  • Reservation system / booking engine
  • EC (Shopify / BASE)
  • Channel manager ⇄ OTAs

Tracking tags send bookings and purchases back to the ad platform

Illustration of people arriving at a small shop, with a checked calendar and a rising chart beside it

Results

  • Booking
  • Purchase
  • Repeat visits / reorders
  • Improve with data

EC PlatformEC platforms

ShopifyBASESTORESInstagram ShoppingTikTok Shop

Hotel BookingHotel booking & channel managers

TL-LincolnNeppan!TemairazuBeds24AirHostBooking enginesOTAs such as Jalan, Rakuten Travel and Booking.com

ReservationRestaurant & salon reservation systems

TableCheckToretaGurunavi / Tabelog reservationsSALON BOARDReserviaRESERVA

CRM & AdsLINE, ads & tracking

Official LINE accountL StepLinyMeta adsGoogle AnalyticsGoogle Tag Manager

Tools not listed here are welcome too. We start from what you already use and decide together whether switching is even necessary.

Why

Three bottlenecks that keep marketing from turning into results

People drop off right before booking

Friction in the path keeps interest from becoming a result

People get interested through social or ads, then can't find the booking page, face too many form fields, or can't book straight from LINE. The response you earned is lost over two extra taps.

Disconnected tools mean manual work never ends

Double entry has become routine for small teams

Updating inventory on each OTA, keeping the booking ledger and LINE separate, typing in EC orders by hand. Things that would connect with the right setup are being connected by people. This is where mistakes and overtime come from.

Ad results don't connect to bookings or sales

No answer to "likes went up, but what about bookings?"

Without tracking tags and conversion setup, ad performance can't be described in bookings or revenue. When the numbers aren't connected, you can't tell where budget should go.

Not build-and-leave. The same team that drives your marketing runs the landing side too. That is our system integration service.

Process

From the first conversation to go-live. We handle all the configuration work

Workflow

All we need from you is access to the tools you use and a walkthrough of how your team works

Illustration of two people reviewing the current setup at a table where a booking ledger, laptop, phone and sticky notes are tangled together by lines

Phase01

Discovery and current-state review
  • Tool inventory
  • Workflow mapping
  • Issue list

Together we map what you use today and where manual work happens.

We review the tools used for bookings, EC, LINE and ads, the state of each account, and the daily workflow. This is where we decide whether switching is needed or whether setup and integration alone will solve it.

Illustration of someone drawing a flow diagram on a whiteboard, connecting phone, calendar, chat and cart icons with a single line

Phase02

Path and system design
  • Tool selection
  • Path and integration design
  • Tracking design

We design the customer's path from discovery to booking or purchase as a single line.

We diagram the roles of social, ads, LINE, the reservation system and EC, along with how data flows between them. We also decide which numbers count as results, and present this with a quote.

Illustration of a laptop showing admin toggles, a calendar and product cards being configured, with gears and connectors around it

Phase03

Build and configure
  • Setup and migration
  • Integration
  • Tracking tags

We build the store, configure the channel manager and LINE, and install tracking tags.

Product listings, OTA connections, rich menu and reservation system integration, Meta Pixel and Conversions API setup: leave all the admin-panel work to us. We work around your business hours so nothing stops.

Illustration of someone explaining to staff with a tablet next to a checklist board, for the testing and training phase

Phase04

Testing, migration and training
  • Test bookings and orders
  • Data migration
  • Manuals and training

We place real test bookings and orders, then go live once your staff can use it without hesitation.

Test bookings and orders confirm notifications and inventory behave correctly, and existing booking and customer data is migrated. We write staff operation manuals and run training where needed.

Illustration of someone planning the next improvement while looking at a dashboard with a rising graph, notifications, chat and a cycle arrow

Phase05

Optimization
  • Daily operations
  • Monthly reporting
  • Sync with social and ads

After go-live, we keep operating and improving. The same team that runs your social and ads watches the numbers.

Store updates and order handling, LINE messaging, and monthly reports on bookings and conversions. Paths and products that perform well feed back into social media and ads, improving the top of the funnel too.

FAQ

Frequently asked questions

Can we keep the tools we already use?

Yes. We design around your current reservation system, channel manager, LINE Official Account and EC platform. Existing friends, bookings and customer data stay as they are, and we only suggest switching when it clearly reduces work.

Can we ask for setup only, or just one area?

Yes. We take one-off requests such as channel manager setup only, LINE and reservation system integration only, or Meta Pixel setup only. Whether to include ongoing operations is something we decide together after the first conversation.

Can we leave all the admin-panel work to you?

Yes. Product listings, OTA connections, rich menu configuration, tracking tag installation and other admin-panel work is done by us. Before go-live we hand over an operation manual and run staff training if needed, so day-to-day operation can be completed on site.

How is pricing decided?

Setup and build work is quoted as a fixed project fee based on scope, and ongoing operations as a monthly fee. We prepare a free proposal after reviewing your current tools and workflow. If you combine it with social media or ad management, we quote everything together.

How long until it's live?

Setup and integration alone can start from a few weeks. Projects that include store builds or product listings are scheduled according to scope. After the first conversation we present a timeline by phase, and we work around your business hours.

Can you work with tools or systems not listed here?

Please ask. We check the tool's specifications and tell you whether integration is possible. Even without a native integration, we can propose link paths and tracking approaches that get you close to a connected setup.

Services

Every social marketing service works on its own or in combination

View the full service lineup

Talk to us about EC operations
and system integration

Tell us what tools you use and we'll prepare a free proposal and quote

CONTACT