Full-Funnel Marketing

Phase01

Assessment and overall design

• Taking stock of your acquisition paths
• KGI and KPI design
• Funnel design

We map the whole customer journey and find where the headroom is.

We take stock of your business, your product and the acquisition paths already in place, and pinpoint where the awareness-to-interest-to-purchase journey is bottlenecked. Then we design the KGIs, KPIs and the funnel, and set out the order to invest in and how spend should be spread across the year around your busy and quiet seasons.

1. Customer pyramid analysisWe split customers into five tiers, from never-heard-of-you to regular, and identify which tier grows the business most.
2. Customer journey designWe find the gaps in the path between discovery and purchase where nothing is currently happening.
3. Working back from KGIs and KPIsWorking back from the revenue goal, we decide what to invest in and when, across the full year.

Phase02

Running the awareness work

• Angle design and creative testing
• SEO and owned media
• Paid social and account management

We design contact with your audience across multiple channels and multiple angles.

Framing each angle as who, then what, then how, we turn it into several pieces of creative and allocate budget by platform across Meta, TikTok and the rest. SEO articles, owned media and social account management come in alongside, so the audience meets you several times across channels and intent builds.

1. PositioningLaying every competitor's messaging on one chart shows the open position, and that decides the differentiating message.
2. Multiple angles per ideaWho, what and how produce several angles, and test campaigns tell us which one lands.
3. Contact frequencyOne exposure never closes a sale, so the plan puts you in front of people repeatedly, across platforms and angles.

Phase03

Building the conversion measurement layer

• Tracking tags and UTM structure
• Dashboards
• Layered KPIs from awareness to conversion

You end up able to answer, in numbers, which activity actually moved revenue.

We put the tracking in place — Pixel, CAPI, UTMs — and design measurement that spans paid, social and search. Layered KPIs capture everything from awareness metrics like CPM and reach, through growth in branded search and assisted conversions, to direct conversions, making each channel's contribution visible in numbers.

Phase04

Nurturing design

• LINE scenario design
• Segmented and step messaging
• Customer data accumulation

The leads you win get developed over LINE into repeat visits and purchases.

Using marketing tools such as Liny and L Step, we design the scenarios behind your official LINE account. Segmented and step messaging based on attributes and behaviour drives repeat visits and purchases, while customer data accumulates and lifetime value rises.

Phase05

Analysis and improvement

• AI reporting
• Fast iteration
• Budget reallocation

AI speeds up the analysis, and budget keeps moving toward what is winning.

AI-assisted reporting speeds up decisions and keeps the iteration cycle short. Budget is reallocated to whatever is producing results, and marketing ROI improves continuously.