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Social Media Management for
Sport & Entertainment

With short vertical videos,we get you seen, then chosenand run all of it for you.

  • More saves, more branded search, longer viewing
  • Strategy to reporting, one-stop management
  • Strong at sharing the experience
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

We focus on the experience of sharing the excitement with athletes and performers in the stadium or venue, and on the process of practice and rehearsal that builds the main event. We use this to build brand recall, drive sales and support hiring.

Results

  • Avg. save rate

    3.8×

  • Avg. watch time

    5×

  • Avg. branded searches

    +68%

Sports fans follow the action on social media now

5.48m

B.LEAGUE attendance grew 2.5x in ten years

Total annual attendance in the B.LEAGUE. Around 2.5 times the level of its first season ten years ago

B.LEAGUE official, 2025-26 season (38 clubs across B1 and B2)

57.3%

Six in ten fans watch on social

Share who view sports content on social media. YouTube 41.7%, X 30.4%, Instagram 29.0%

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)

17.6%

That said, only two in ten post

Share who post sports content on social media. Plenty watch, and the posting has to come from the club

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)

19.9%

What they follow is the club itself

The account type social viewers most often follow: official club accounts. Individual athletes come in at 15.1%

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of social media for sport and entertainment

  1. 01

    Meet people who don't know the sport

    Short vertical videos reach people who have never watched the sport through recommendation feeds.

  2. 02

    Track from post to ticket

    Connect social links to site tracking, and you can see which posts moved people toward buying.

  3. 03

    Show operations work before people join

    When applicants see the reality on video before applying, there are fewer surprises after they join.

  4. 04

    Keep going when the person in charge changes

    Hand off the running of the account, and formats and numbers stay with you through staff changes.

Four reasons sport and entertainment organizations choose TripClear for social media

  1. 3.8×

    More saves, more branded search, longer viewing

    With a small Insta360 360-degree camera on the chest, we film practice and travel through the players' eyes. POV Studio

  2. Fully handled

    One-stop management

    First we decide whether the goal is attendance or sponsorship, and report monthly in a form you can drop into board meetings.

  3. Japan's first

    A professional POV team

    Our Insta360-certified team films without cutting into practice time, and the operations view goes into your job ads. POV Studio

  4. 10M+views/month

    An organic track record that speaks for itself

    Drawing on growing accounts without ad spend, we translate posts that take off into the language of sponsor sales.

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Video cases

See all
  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

See our results →

Process

From account design to posting and analysis, Sport and entertainment, step by step

Design, concept, filming, editing, posting and analysis, supported throughout and timed to the season

  1. 1Inquiry and quote

    We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.

  2. 2Account strategy

    It starts with attendance or material for sponsors.

  3. 3Planning and scripting

    We put the season's fixture list down first, then lay it out.

  4. 4Filming

    Material collects without taking a minute off training.

  5. 5Editing

    Finished at a pace people watch, with one review before publication.

  6. 6Posting and analysis

    We widen what grew and translate it into the language of sales.

For clubs and talent, the platform mix, and what we watch on each

TikTokdiscovery Meeting people who don't know the sport or the performer

What we watchViews, average watch time, share that is new

Instagramturning fans, everyday contact Keeping the contact on days with no fixture

What we watchSaves, taps through, Stories clicks

YouTubegoing deeper Access and feature pieces, at greater length

What we watchTotal watch time, subscriptions, retention rate

Ticketingand the membership page One destination, with the actions counted

What we watchArrivals at the sales page, purchases, sign-ups

A club, a governing body or an individual changes the order, so the set-up above is only an example.

Price

Pricing

Social media management / POV video production

JPY 300,000/month and up

Pricing moves with the number of videos and the ideas behind them

  • Full account management
  • Secondary usage rights
  • Paid media recommendations
  • No equipment cost (we lend the gear as an official Insta360 partner)

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Managed social media we have run in sport and entertainment

POV video of a Reilac Shiga FC home match

Football Club / SNS Account

Reilac Shiga FC

Travelling with home games and open training, posting vertical video shot from the touchline and through the players' eyes. We built a set-up where the updates don't stop in weeks without a fixture.

Attendance +1,500 during the engagement
Followers +5,000 on social

POV video for talent at an agency

Talent Agency / SNS Account

Talent agencies

A vlog-format account showing an artist's daily life in first person, run without a promotional tone.

10,000 followers 2 months from launch
Organic only, with no advertising

FAQ

Questions we are often asked in sport and entertainment

We only have one person in communications. How much can you take?

Concept, filming, editing, posting, comment handling and monthly reporting, the lot. What we ask of your person is arranging the shoot days and reviewing before publication. The formats and the historical numbers stay with us too.

Can you work with sports clubs, fitness clubs and gyms too?

We can. Club teams, sports clubs, fitness clubs and gyms alike: everyday training and facility life is the material. In the sports industry we work with Reilac Shiga FC, where attendance rose by 1,500 and social followers by 5,000 during our support. More of our work is collected in Works.

What does it cost, and what is the going rate?

Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.

Can we hire you for Instagram management or TikTok management?

Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.

Can you film without burdening the players? Training time is limited.

All we ask of a player is wearing a compact 360-degree camera on their chest or helmet. Training, travel and community events become POV material exactly as they are. The equipment is lent by us, an official Insta360 partner. There is a fuller explanation on POV video for sport and entertainment.

We already have official club accounts. Do they need rebuilding?

They don't. We use the accounts as they are and start by changing what gets posted and how much. Having an official account is no longer a differentiator; the question is what you film.

Can you look after individual players' and performers' accounts too?

We can, on the condition that the governance is agreed first. Whether the account sits with the individual, the agency or jointly goes into a document, and the league's rules and the standard for what does and doesn't get a reply to criticism go into the operating rules.

If followers grow, does attendance grow?

Honestly, we have found no primary research showing a causal link between follower count and attendance or revenue. What we can promise is putting taps through to the sales page, saves and time spent into a form usable for sponsorship pitches and internal explanation.

Do you have results in sport and entertainment?

We do. For Reilac Shiga FC we handled everything from filming home games and open training to posting, and over the engagement attendance rose by 1,500 and social followers by 5,000. We also run first-person vlogs for talent and personal brands. In the same industry we also handle influencer PR and inbound support, so see those service pages for how each runs.

Case studies with sports and entertainment are shown in the results section on this page and in Works.

Get in touch

Managed social media for
sport and entertainment.
Get in touch,
we're always happy to talk

Free consultations and quotes available