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Fans don't only turn up on matchday. We run the official accounts for clubs, governing bodies, entertainment venues and personal brands, filming the hours away from the game through the eyes of the players and performers.
TikTok
Instagram
YouTube
Numbers
5.48m
B.LEAGUE attendance grew 2.5x in ten years
Total annual attendance in the B.LEAGUE. Around 2.5 times the level of its first season ten years ago
B.LEAGUE official, 2025-26 season (38 clubs across B1 and B2)15clubs
Attendance grew, loss-making clubs tripled
Number of loss-making clubs in the latest disclosed accounts. Gate revenue rose 33.0% year on year, while loss-making clubs tripled from five the previous year
B.LEAGUE, 2024-25 Season Club Financial Summary, October 202557.3%
Six in ten fans watch on social
Share who view sports content on social media. YouTube 41.7%, X 30.4%, Instagram 29.0%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)17.6%
That said, only two in ten post
Share who post sports content on social media. Plenty watch, and the posting has to come from the club
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)19.9%
What they follow is the club itself
The account type social viewers most often follow: official club accounts. Individual athletes come in at 15.1%
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (social media viewers, n=1,146)9.01m
J.League fans fell 5% in a year
Estimated J.League fan base, down 5.4% year on year. This isn't a period where fans arrive on their own
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)Issues
01
Post nothing but results and press shots and it is a notice to people already supporting you.
The fixWe film training, travel and community events through the players' eyes and meet people who don't know the sport on TikTok.
02
Without measurement on the paths to ticket sales and membership, whether to continue comes down to instinct.
The fixWe measure taps through to the sales page and report them alongside the share of reach that is new and time spent.
03
Communications is a small team, often doing it alongside another role. The moment the person changes, neither the formats nor the historical numbers carry over.
The fixWe hold the formats and the numbers, and leave them monthly in a form you can put in a board paper.
04
Most of the job is sponsor liaison and running the venue, and the hours are the inverse of everyone else's. None of that appears on a job posting, so people leave once they arrive.
The fixWe film the operations view too, from set-up to load-out, and use the same video in the job ads.
Solution
01
We ask about the split of revenue across sponsorship, gate and merchandise, and the fixtures or performances you want to fill, then put what you are going after into words.
02
A compact 360 camera worn on the chest films training, travel and community events in first person. The operations view from set-up to load-out gets captured too, and the same video goes into the job ads.
03
TikTok meets people who don't know the sport yet, and YouTube turns them into fans. Instagram is where the everyday contact stays.
04
Monthly reporting leads with share of reach that is new, time spent and taps through to the sales page, in a form you can drop straight into a board meeting or a pitch deck.
What we watchViews, average watch time, share that is new
What we watchSaves, taps through, Stories clicks
What we watchTotal watch time, subscriptions, retention rate
What we watchArrivals at the sales page, purchases, sign-ups
A club, a governing body or an individual changes the order, so the set-up above is only an example.
Results
Football Club / SNS Account
Travelling with home games and open training, posting vertical video shot from the touchline and through the players' eyes. We built a set-up where the updates don't stop in weeks without a fixture.
Attendance +1,500 during the engagement
Followers +5,000 on social
Talent Agency / SNS Account
A vlog-format account showing an artist's daily life in first person, run without a promotional tone.
10,000 followers 2 months from launch
Organic only, with no advertising
The everyday outside the match and the stage is where people become fans.
Building that way in every week is what managed social media is.
Process
Design, concept, filming, editing, posting and analysis, supported throughout and timed to the season
Phase01
It starts with attendance or material for sponsors.
We ask about the revenue split, the fixtures or performances you want to fill, and the peaks of the season. Once the league or agency rules are confirmed, the scope of the content gets fixed.
Phase02
We put the season's fixture list down first, then lay it out.
Once the order is set around the opening, the derby, the final fixture and the off-season, the training and travel subjects get worked up into storyboards.
Phase03
Material collects without taking a minute off training.
Our crew can come to you, or we lend the equipment for the press officer or the players to wear. Away trips and individual training all become material.
Phase04
Finished at a pace people watch, with one review before publication.
We finish at a pace built around completion and save rates. Spectators appearing and sponsor signage get sorted out at the edit.
Phase05
We widen what grew and translate it into the language of sales.
We judge on the first 12 to 48 hours and carry whatever angle grew into the next post. Abuse gets a first response against an agreed standard, and monthly reporting leads with share that is new and taps through.
FAQ
Concept, filming, editing, posting, comment handling and monthly reporting, the lot. What we ask of your person is arranging the shoot days and reviewing before publication. The formats and the historical numbers stay with us too.
All we ask of a player is wearing a compact 360 camera on their chest or helmet. Training, travel and community events become material exactly as they are. The camera is lent by us.
They don't. We use the accounts as they are and start by changing what gets posted and how much. Having an official account is no longer a differentiator; the question is what you film.
We can, on the condition that the governance is agreed first. Whether the account sits with the individual, the agency or jointly goes into a document, and the league's rules and the standard for what does and doesn't get a reply to criticism go into the operating rules.
Honestly, we have found no primary research showing a causal link between follower count and attendance or revenue. What we can promise is putting taps through to the sales page, saves and time spent into a form usable for sponsorship pitches and internal explanation.
We do. For Reilac Shiga FC we handled everything from filming home games and open training to posting, and over the engagement attendance rose by 1,500 and social followers by 5,000. We also run first-person vlogs for talent and personal brands. In the same industry we also handle influencer PR and inbound support, so see those service pages for how each runs.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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