Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppInbound Solution for Travel Agencies & Tour Operators
Inbound visitors now look for local tours on social media and video. We set up multilingual operations on platforms chosen by country, and a booking path in their languages.
RED (Xiaohongshu)
TikTok
YouTube
Instagram
Numbers
250.2bn yen
Inbound sales grew more than 10% in a year
Inbound (foreign visitor) travel handled by 44 major travel agencies, up 12.9% from 221.6bn yen the previous year
Japan Tourism Agency, Annual Totals of Travel Handled by Major Travel Agencies, FY202543.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Personal blogs come in at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report39.6%
Four in ten watch video before they come
Video sites, named by inbound visitors as a useful source before departure. The Japan National Tourism Organization's own site comes in at 12.2%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report20.4%
Next time, experience tours: wanted by one in five
Share of inbound visitors who want a nature experience tour or a farming and fishing village experience next time. 8.7% did one on this trip
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report53%
Half of them would pay extra for experiences
Share of people hoping to visit Japan who are willing to pay extra for a high-quality experience (n=4,001)
Development Bank of Japan and Japan Travel Bureau Foundation (JTBF), Survey of Asian, European, US and Australian Travellers' Intentions to Visit Japan, FY2025 editionWhy Inbound Marketing
Merit 01
Wordless video
Show the route, not a translated product page
Translating a Japanese product page doesn't get it found in another country's searches. Show the tour's route on video, and the difference comes through even among similar products.
Merit 02
Before the trip
Bring bookings direct, not through overseas OTAs
Bookings through overseas booking sites cost commission and leave you no data on who came. Get known on the social platforms people use before the trip, and you can bring them straight to your own booking page.
Merit 03
SNS by country
Fill tour dates from countries with other holidays
If participants come from one country, tours only run during that country's holidays. Reach markets that travel in your off-season on each country's platforms, and empty dates fill up.
Merit 04
Less worry
Show everything from meeting point to finish
Where do we meet, what happens on the day? Show the flow in their language before they sign up, and there is less hesitation about booking and fewer people lost on the day.
Why TripClear
Reason 01
A local's eye
Native English and Chinese speakers on staff
We build each plan from the words people search with in that country. POV without on-camera talent is an option, and with no dialogue it goes multilingual by just swapping native translation, voiceover and subtitles.
Reason 02
20M+combined followers
Strong in travel
We decide the target countries from your participants' nationality mix and the markets that travel in your quiet months. Mainland China centres on RED, Hong Kong and Taiwan on YouTube, and Korea, Southeast Asia and the West on TikTok.
Reason 03
Joined-up channels
A full range of marketing solutions
We set up a booking page in other languages and tracking tags first, then turn winning videos into ads. Each month we report the ratio of overseas OTA bookings to direct bookings side by side.
Reason 04
Cast by country
Overseas creators, too
We cast local and Japan-based creators who suit your tour's guests and target countries, and they actually join the tour. Ad disclosure follows the stealth marketing rules and goes into the contract.
Process
From choosing target countries through multilingual operation and repurposing for ads to booking reports, the same team holds it all
Phase01
We start from which country, who, and when you want them to come.
Phase02
We pin down who, from which country, is looking for local tours, and where.
Phase03
Before any posting, we put the destination side and the counting in order.
Phase04
We film in one go on tour dates and rebuild for each market.
Phase05
We scale what works and raise the share of your own bookings.
What we watchReach by country, saves
What we watchWatch time, profile visits
What we watchRetention rate, booking page arrivals
What we watchSaves, link clicks
What we watchOwn bookings, OTA share
This is only an example. The order we start in depends on your target countries and how you can host visitors in-house.
FAQ
There is. A booking site is where people land, not where they come in; the way in has moved to social and video. With your own booking page as the landing layer, you keep both the commission and the customer data.
Because where people look, and how they search, differs by country. A translated product page has no way in, so we rebuild the concepts from the words searched for in that country and create the way in with video.
We match your participants' nationality mix against the markets that travel in your quiet months. Either build up the countries already coming, or add ones that travel when you have space. We narrow it down together at the first meeting.
We build a path that completes on the booking page first. Where enquiries are needed, we prepare FAQs in several languages, and individual replies go through translation. It works without foreign-language staff in-house.
Before anything is posted, we put tracking tags on the multilingual booking pages. The metrics are set by stage: reach by country, saves, booking page arrivals and own bookings.
We talk through work from close industries and the process when we meet. What social media management involves for travel agencies is set out on the Social media management for travel agencies page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT