Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInbound Solution for Local Governments & DMOs
Where inbound visitors decide their next destination has moved to social media and video. We take on multilingual operations in English, Chinese and RED (Xiaohongshu), structured for single-year contracts.
Xiaohongshu (RED)
TikTok
YouTube
Instagram
Numbers
42.68m
Inbound visitors hit a record. Up 15.8% in a year
Inbound visitors to Japan in 2025. Up 15.8% year on year, a record
Japan National Tourism Organization (JNTO), 202543.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Personal blogs come in at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report39.6%
Four in ten watch video before they come
Video sites, named by inbound visitors as a useful source before departure. The Japan National Tourism Organization's own site comes in at 12.2%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report68.0%
Seven in ten head for nature and scenery
Sightseeing in nature and scenic areas, as something done during this trip to Japan. It also ranks high, at 52.0%, among things to do next time
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report328organisations
The same inbound visitors, targeted by 328 DMOs
Registered DMOs nationwide: 10 wide-area, 38 prefectural and 280 local, or 352 including candidates
Japan Tourism Agency, Register of Destination Management Organisations, as of 1 April 202646%
Nearly half of DMOs cite publishing as a problem
Information and promotion, cited by registered DMOs as a challenge. Behind recruiting and developing people at 82% and budget at 80%
Japan Tourism Agency, FY2023 Survey of Registered DMOs, N=266Issues
01
Every time the contractor changes, neither the approach nor the material carries over, and all that remains is the follower count. This one is structural.
The fixWe hand over the material and admin access at year end, in a form next year can pick up.
02
The gap between the crowded season and the quiet ones stays wide. With nothing published for overseas audiences, there is no lever for dispersing visitors or filling quiet periods.
The fixWe match the markets that move in the quiet season against the target countries and publish towards them.
03
Hashtags of place names and venue names aren't searched overseas. Translated posts drift past with no way in.
The fixWe put native translation and subtitles on first-person footage and cast local KOCs and KOLs as well.
Solution
01
We match the nationality mix of your visitors against the markets that move in the quiet season to pick the target countries. RED for mainland China, video sites for Hong Kong, Taiwan and the West.
02
At the core is first-person footage with nobody on camera. Native translation, voiceover and subtitles go on top, and it extends into several languages.
03
We cast creators who fit the feel of the area and the audience you are going after. Advertising disclosure in line with the stealth marketing rules goes into the contract clauses.
04
Measurement tags go on the multilingual site first, and winning videos get repurposed into advertising. The material and admin access are handed over at year end.
What we watchViews from search, saves, profile visits
What we watchViews, average watch time, share of reach from overseas
What we watchRetention rate, subscriptions, link clicks
What we watchSaves, profile visits, link clicks
What we watchArrivals at the multilingual pages, bookings for experiences and stays
What's here is only one example. The target countries and your internal set-up change the order.
Results
Local Government / Tourism PR
Short video with travel creators, putting the area's tourism assets in front of younger and inbound audiences.
Over 10m cumulative views on destination content
Traffic to the tourism site from social at 200% year on year
A place nobody knows about doesn't get chosen.
Putting it where it gets found is where our job ends.
Process
From agreeing the objective through multilingual operations, repurposing into ads and the year-end delivery, taken on end to end
Phase01
It starts with who, from which country, you want, and when.
The targets in your tourism development plan, the quiet and crowded seasons, and how ready the receiving side is in other languages. We ask about those, then decide what this programme goes after.
Phase02
We identify who, from which country, is looking for a destination, and where.
Social media leads the sources for China; video sites for Hong Kong, Taiwan, the US and Australia (Japan Tourism Agency, 2025). From there we narrow to the markets that suit the area's assets.
Phase03
Before any posting, we put the destination side and the counting in order.
We set each platform's role and, at the same time, install measurement tags on the multilingual tourism site. The paths to experience bookings and transport tickets get prepared here too.
Phase04
Filmed in batches by season, then rebuilt per market.
The operator traces the traveller's own route. Access from the station, walking the streets, the experiences and the seasonal landscape, all bundled into a single shoot.
Phase05
We widen the winners and leave assets with the area at year end.
Monthly reporting leads with reach by country and arrivals at the tourism site. At year end we hand over the measurement results, the footage, the operating manual and the admin access.
FAQ
We work to tender requirements. Against total reach or follower requirements, we set out in the proposal which assets meet them. Share the specification and we will tell you up front whether we can.
There is. We build it without assuming continuation, and deliver deliverables that complete within the year together with measurement results you can put straight into next year's specification.
Before any posting, we install measurement tags on the multilingual site. The metrics are agreed stage by stage: reach by country, saves, arrivals at the tourism site, experience bookings.
It can. The mainstay is first-person (POV) vertical video with nobody on camera, so there is no likeness issue and no risk arising from anything a presenter says.
Because where people look and how they search differ by country. Overseas, hashtags of place names and venue names are barely searched at all, so we rebuild the concepts around the words that are searched there.
It runs alongside another role. Concept, filming, editing, translation, posting and monthly reporting are all handled by us, and filming is concentrated into one batch shoot a month.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT