Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith native English and Chinese teams,we get you chosen from abroadand run all of it for you.
We focus on the two hours in a Japanese salon that become one of the experiences of the trip for inbound visitors, and use it to drive bookings in their own language without confusion.
Instagram
TikTok
Xiaohongshu (RED)44.5bn yen
Inbound salon demand will grow 2.3x by 2030
Forecast size of the inbound market for beauty salons, from 19.7bn yen in 2024 to 44.5bn yen
Recruit Hot Pepper Beauty Academy, The Size and Future of the Inbound Market for Beauty Salons, March 2025 (survey of 1,373 salons nationwide)42.6%
Of travellers from the West: Four in ten used a salon
Share of inbound visitors from Europe, North America and Australia who used a beauty salon. Including those who would like to, interest runs to 72.8%
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)54.5%
By the fifth visit to Japan, half of them use one
Salon usage among travellers on their fifth visit or later. On a first visit it is 31.6%: the more they come, the more they use them
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)56.0%
They find them on social and video
Share naming social media, such as Instagram and TikTok, as how they heard about the salon
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)20,630yen
Each visitor spends about 20,000 yen
Average total beauty spending during a trip to Japan. At hair salons, 86.5% have a cut and 40.6% a treatment
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
A cut or color is something you understand by looking, so it catches the eye of people abroad even without subtitles.
02
A booking link in their language and a record of how guests found you let you count how many came from which post.
03
RED for Chinese speakers, Instagram for English speakers. Hashtags also match how people search in each country.
04
If prices and treatment times are readable in their own language, interested people go right through to booking.
A local's eye
POV video from the client's chair needs no faces or words. Native speakers add the subtitles and voiceover.
20M+combined followers
From your current guests' nationalities, your location and nearby hotels, and the languages you can handle, we narrow it to one or two markets.
Joined-up channels
We set up the booking link and multilingual menu first. Only the videos that got a response go into ads. Services to combine with
Cast by country
We select local and Japan-based creators who suit your salon's atmosphere and clientele.
POV Studio
POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.
3.8×
More saves, more branded search, longer viewing
A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.
7days
Very fast turnaround
Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.
0
No cast, no risk
No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.
20/month
Volume at low cost
From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shibuya, Tokyo
A hair salon in Shibuya
Shimoda, Shizuoka
Shimoda View Hotel
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
From agreeing the objective through multilingual operations and repurposing into ads, handled as one piece of work
We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.
It starts with which slots, filled by guests from which country.
We work out who, from which country, is looking for a salon and where.
Before any posting, we put the side that receives the booking in order.
We film material that doesn't depend on words, then rebuild it for each market.
We count the people who came, and widen whatever worked.
What we watchViews from search, saves, profile visits
What we watchSaves, profile visits, clicks on the booking link
What we watchAverage watch time, share of reach from overseas
What we watchPosts, bookings from posts
What we watchBookings in other languages, the mix of customer nationalities
Only an example. Honestly, location and the languages you can handle change where you start.
We'll lay out the approach and cost
FAQ
We prepare a consultation sheet in English and Chinese where everything is a choice: a photo of the finished look, length and colour, allergies. On the day, all that's left is confirming it.
You can. Where the system can't handle something, we fill the gap with a foreign-language booking form or a dedicated link. We don't propose on the basis of replacing it.
We record 'how did you hear about us' on the client card at the visit, and keep a separate booking link for each platform. Look at the nationality and language mix monthly and it becomes clear.
It is. 54.5% of travellers on their fifth visit or later use a Japanese beauty salon (Hot Pepper Beauty Academy, 2026). The return visit happens on the next trip to Japan.
We show examples and the process from close industries when we meet. The results with numbers behind them are collected on the Social media management for salons page.
Our case studies with hair and beauty salons are introduced on the social media management page.
Both need care. Where KOCs and KOLs are engaged we require the advertising or PR relationship to be disclosed, and the labelling rules go into the contract. Claims about results are checked against pharmaceutical and advertising law.
It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.
Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.
For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.
We manage accounts for hair and beauty salons on an ongoing basis. From presentation that leads to nominated bookings to posts for recruiting staff, we have been through the usual sticking points of the beauty industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
