Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppInbound Solution for Rail, Bus & Transport Operators
Where inbound visitors decide how to travel and where to go has moved to social media and video. We show how to ride and where to go along the line, in their languages, on platforms chosen by country.
RED (Xiaohongshu)
TikTok
YouTube
Instagram
Numbers
42.68m
Inbound visitors hit a record. Up 15.8% in a year
Annual estimate of inbound visitor arrivals
Japan National Tourism Organization (JNTO), published January 202680.7%
Eight in ten inbound visitors ride trains
Share of inbound visitors who used rail or monorail during their stay (2025). For local buses it was 24.0%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report65.9%
Two in three inbound visitors want transport information
Share of inbound visitors who named transport as useful information during their stay in Japan, the highest of any item
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report43.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Video sites come in at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)Why Inbound Marketing
Merit 01
Wordless video
The view from the window needs no translation
Translating Japanese guidance doesn't get you into another country's searches. Show the view from the train window and the streets around the station, and the urge to ride comes through before any words.
Merit 02
Before the trip
Get built into the itinerary, route and all
Before leaving, inbound visitors look up how to get to a place along with the place itself. If your line and its views appear at that stage, the ride itself becomes part of the trip.
Merit 03
SNS by country
Reach countries that travel off-season
If riders come mostly from one country, the cars sit empty once its holidays end. Post on the platforms each country uses, and you can bring in riders from markets that travel at other times.
Merit 04
Less worry
No confusion buying tickets
If they can't figure out how to buy tickets or change trains, inbound visitors choose another way. Watch the steps on video in their language before riding, and they don't get stuck at the station.
Why TripClear
Reason 01
A local's eye
Native English and Chinese speakers on staff
Plans start from the words people search with in each country. Buying tickets and changing trains can also be shot as first-person POV, and with no dialogue, languages are added by swapping native translation and subtitles.
Reason 02
20M+combined followers
Strong in travel
We choose target countries from riders' nationalities and the markets that travel in your off-season. Mainly RED for mainland China, YouTube for Hong Kong and Taiwan, TikTok for Korea, Southeast Asia, Europe, the US and Australia.
Reason 03
Joined-up channels
A full range of marketing solutions
We set up sales pages in other languages and tracking tags first, and winning videos go into ads. Special ticket sales are counted by country and included in the monthly report.
Reason 04
Cast by country
Overseas creators, too
We cast creators who suit the destinations along your line and the target countries, and have them actually ride. PR disclosure follows the stealth marketing rules and is spelled out in the contract.
Process
From agreeing the target countries through multilingual operations, repurposing into ads and sales reporting, taken on through a single point of contact
Phase01
We start from which countries you want riding which sections.
Phase02
We pin down who, in which country, researches how to travel and where to go, and where they do it.
Phase03
Before posting, we set up where people can buy and how it gets counted.
Phase04
Filmed once, with subtitles and length rebuilt for each market.
Phase05
We scale what hits and review it on tickets sold by country.
What we watchReach by country, saves
What we watchWatch time, profile visits
What we watchRetention rate, arrivals at the sales page
What we watchSaves, link clicks
What we watchTickets sold by country, sales page arrivals
What's here is only one example. The target countries and how ready your stations and depots are to receive visitors change the order.
FAQ
There is, because the sections they ride and the sections you want them to ride are different. Give inbound visitors who only travel between cities a reason to stop off along the way, plus an excursion ticket, and non-commuter revenue is likely to change.
Because where people look and how they search differ by country. A translated information page has no way in, so we rebuild the concepts from the words searched for in each country and create the way in with video.
We decide by matching your riders' nationalities against the markets that travel in your quiet months. Build up the countries already riding, or add countries that travel when you're quiet. We narrow it down together at the first meeting.
We first build a path that is complete within the video and the sales page. How to buy and how to change trains are shown on video, with FAQs prepared in several languages. It works even without foreign-language staff on the ground.
Before posting, we put tracking tags on the multilingual sales pages. The metrics are set for each stage: reach by country, saves, sales page arrivals and excursion tickets sold.
We talk through work from close industries and the process when we meet. What social media management for transport operators involves is set out on the Social media management for rail, bus and transport operators page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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