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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTMultilingual Solution for Real Estate & Housing
The inbound audience that works in real estate isn't tourists. We run multilingual accounts for foreigners already living in Japan looking for a flat, and for people looking for a home from abroad.
Instagram
TikTok
Xiaohongshu (RED)
Numbers
4.12m
Foreign residents have passed four million
4,125,395 foreign residents at the end of 2025. A record for the fourth year running, and 3.3% of the population
Immigration Services Agency, as at the end of 202568.9%
Seven landlords in ten don't take foreign tenants
Share of landlords who said they do not accept foreign tenants. Which means the properties that do get chosen
Japan Property Management Association, FY2022 survey, independently checked132,291firms
There are 130,000 agencies, and the number is still rising
Number of licensed real estate agencies. Up for the eleventh year running
Ministry of Land, Infrastructure, Transport and Tourism, FY2024 Survey of the Real Estate Brokerage Act, October 202563.6%
The property information people see on social is viewing video
The most common property information people saw on social media: viewing videos and room tours. A floor plan needs no language
Ielove GROUP, 202654.3%
What gets looked at most is photos of the property
The top thing people weight in a listing. Property video comes in at 26.3%, up 4.9pt on the previous year
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)47.4%
Half of agencies still aren't using social media
Estate agencies who said they make no use of social media. A market for whoever goes first
Ielove GROUP, March 2026 (estate agencies, n=95)Issues
01
Will they pass referencing, what are the deposit and key money, what gets charged on moving out. A listing answers none of it.
The fixWe answer it up front with a multilingual FAQ and LINE auto-replies covering referencing, deposits and key money.
02
Which properties accept foreign tenants, how referencing works, what language the contract is in. Post without settling that and you get enquiries you can't answer.
The fixWe pick the audience — students, expatriates — and line up the properties that accept them and the referencing process first.
03
Nobody searches your company name or a property name. It has to be rebuilt in the searcher's words: the train line, the university, the workplace.
The fixWe swap the subtitles and voiceover into the searcher's words: train lines, universities, workplaces.
Solution
01
Students, expatriates, people moving within Japan, overseas buyers. We decide which audience to go after, then choose the languages and where to post.
02
At the core is a first-person room tour from the tenant's point of view. English and Chinese subtitles and voiceover go on top, then it extends to further languages.
03
We pick Japan-based creators who have rented here themselves. The advertising or PR relationship is disclosed, and the labelling rules go into the contract.
04
A multilingual FAQ and form covering which properties accept foreign tenants and how referencing works, LINE auto-replies, measurement tags. Only once those are in place do the videos that got a response run.
What we watchViews from search, saves, profile visits
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, share of reach from overseas
What we watchArrivals at the enquiry page, cost per enquiry
What we watchEnquiries in other languages, how many reached a viewing
One example of a mix. The audience and your operating area change which language you start with.
Process
From agreeing the objective through multilingual operations and repurposing into ads, taken on together
Phase01
It starts with which enquiries you can actually take.
Students, expatriates, people moving within Japan, buyers. Once that is settled, we confirm the range of properties that accept foreign tenants and the language support at contract stage.
Phase02
We work out who, in which language, is looking for a flat, and where.
Chinese speakers look on RED (Xiaohongshu), English speakers on Instagram and TikTok. We check every university and employer in your operating area, one by one.
Phase03
Before any posting, we build the layer that receives the enquiry.
A multilingual FAQ and enquiry form, auto-replies on the LINE official account, measurement tags on your site. Posting starts once those are ready.
Phase04
We film in Japanese and rebuild it for each language market.
One operator traces the tenant's route and films vacant units in batches. Native translation, voiceover and subtitles go on, and it gets rebuilt from there.
Phase05
Videos that got a response get widened through advertising and casting.
Casting Japan-based creators runs in parallel. Monthly reporting is built on enquiries in other languages and how many reached a viewing or an office visit.
FAQ
The audience is completely different. What works here is foreigners already living in Japan looking for a flat, and people buying a home from abroad. What they weigh isn't scenery; it's referencing and contract terms.
You can. But before any posting, we start by settling the terms of acceptance together. We write down what you can handle and publish only what you can answer within it.
The posting side is fine. Translation, subtitles, voiceover and comment handling sit with our native-speaker team. The rules for replying after an enquiry we build with you.
They do. Whatever the language, the Real Estate Brokerage Act, the fair competition code and the advertising law all apply. We fix the required disclosures in the Japanese copy and check them again after translation.
The audiences to start with are people whose arrival date is set and people already living in Japan who are moving. From everything we have run, it doesn't progress unless you narrow to those. The judgement comes from enquiries and viewings.
We talk through examples and the process from close areas when we meet. For the results with numbers behind them, see the Social media management for estate agencies page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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