Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith native English and Chinese teams,we get you chosen from abroadand run all of it for you.
We focus on the house-hunt of foreign residents in Japan and on the viewing experience seen by people searching for a home from overseas, and use it to drive enquiries and viewing bookings in their own language.
Instagram
TikTok
Xiaohongshu (RED)4.12m
Foreign residents have passed four million
4,125,395 foreign residents at the end of 2025. A record for the fourth year running, and 3.3% of the population
Immigration Services Agency, as at the end of 202568.9%
Seven landlords in ten don't take foreign tenants
Share of landlords who said they do not accept foreign tenants. Which means the properties that do get chosen
Japan Property Management Association, FY2022 survey, independently checked132,291firms
There are 130,000 agencies, and the number is still rising
Number of licensed real estate agencies. Up for the eleventh year running
Ministry of Land, Infrastructure, Transport and Tourism, FY2024 Survey of the Real Estate Brokerage Act, October 202563.6%
The property information people see on social is viewing video
The most common property information people saw on social media: viewing videos and room tours. A floor plan needs no language
Ielove GROUP, 202654.3%
What gets looked at most is photos of the property
The top thing people weight in a listing. Property video comes in at 26.3%, up 4.9pt on the previous year
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)47.4%
Half of agencies still aren't using social media
Estate agencies who said they make no use of social media. A market for whoever goes first
Ielove GROUP, March 2026 (estate agencies, n=95)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
Video walking through the room shows its size and sunlight, even to people who can't read Japanese.
02
Post videos in the words people search with, like train lines, schools and workplaces, and you get seen while they look before coming to Japan.
03
Decide which properties accept foreign tenants and how screening works before posting, and you avoid inquiries you can't answer.
04
Answer questions on screening and deposits that listings don't cover, in their own language, and worries are settled before they inquire.
A local's eye
POV room tours have no talent and no dialogue, so subtitles and voiceover can be swapped into the words people search with.
20M+combined followers
Students, expats, overseas buyers. We decide which segment to pursue based on when they arrive in Japan.
Joined-up channels
We set up a multilingual FAQ and form and LINE auto-replies first, then run the videos that got a response. Services to combine with
Cast by country
We select creators living in Japan who have rented a place here themselves.
POV Studio
POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.
3.8×
More saves, more branded search, longer viewing
A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.
7days
Very fast turnaround
Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.
0
No cast, no risk
No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.
20/month
Volume at low cost
From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
From agreeing the objective through multilingual operations and repurposing into ads, taken on together
We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.
It starts with which enquiries you can actually take.
We work out who, in which language, is looking for a flat, and where.
Before any posting, we build the layer that receives the enquiry.
We film in Japanese and rebuild it for each language market.
Videos that got a response get widened through advertising and casting.
What we watchViews from search, saves, profile visits
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, share of reach from overseas
What we watchArrivals at the enquiry page, cost per enquiry
What we watchEnquiries in other languages, how many reached a viewing
One example of a mix. The audience and your operating area change which language you start with.
We'll lay out the approach and cost
FAQ
The audience is completely different. What works here is foreigners already living in Japan looking for a flat, and people buying a home from abroad. What they weigh isn't scenery; it's referencing and contract terms.
You can. But before any posting, we start by settling the terms of acceptance together. We write down what you can handle and publish only what you can answer within it.
The posting side is fine. Translation, subtitles, voiceover and comment handling sit with our native-speaker team. The rules for replying after an enquiry we build with you.
They do. Whatever the language, the Real Estate Brokerage Act, the fair competition code and the advertising law all apply. We fix the required disclosures in the Japanese copy and check them again after translation.
The audiences to start with are people whose arrival date is set and people already living in Japan who are moving. From everything we have run, it doesn't progress unless you narrow to those. The judgement comes from enquiries and viewings.
We talk through examples and the process from close areas when we meet. For the results with numbers behind them, see the Social media management for estate agencies page.
We share case studies with real estate and results from similar industries, along with how we would proceed, when we talk.
It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.
Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.
For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.
Yes. We check the labelling and property details before posting, in line with the ban on exaggerated advertising under the Real Estate Brokerage Act, the fair competition code of the Real Estate Fair Trade Council, and the Act against Unjustifiable Premiums and Misleading Representations. Where the line sits for what can be written in real estate is decided before operations start.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
