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Which restaurants an inbound visitor eats at is largely settled before they land in Japan. Managed multilingual accounts and KOC campaigns put you into the pre-trip decision about where to eat.
Instagram
TikTok
Xiaohongshu (RED)
Numbers
98.2%
Almost every inbound visitor eats Japanese food
The most common thing done during this trip to Japan: eating Japanese food. 95.2% said they were satisfied
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report70.7%
Next time too, they'll eat Japanese food
The top thing inbound visitors want to do next time in Japan: eat Japanese food. Shopping comes in at 54.2%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report21.9%
Inbound visitors spend two tenths of their money on food
Food and drink as a share of inbound travel spending. Behind accommodation at 36.6% and shopping at 27.0%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report56.0%
What they look for during the trip: Restaurants
The second most useful information during a stay in Japan: restaurants. Behind transport at 65.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report43.3%
Before departure, they check social media
Share naming social media as a useful source before departure. Video sites come in at 39.6% and personal blogs at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report15.0%
Restaurants naming multilingual content as a problem: one in seven
Share of hygiene-regulated businesses, including restaurants, citing multilingual websites and social media as a challenge
Japan Finance Corporation, Inbound Readiness Among Hygiene-Regulated Businesses, 2025Issues
01
You meant it for an overseas audience and most of the reach stayed domestic. Whether to continue becomes a matter of instinct.
The fixWe get visits countable first, then deliver only the videos that got a response into the target countries.
02
Hashtags of the restaurant name or the district are barely searched overseas. A straight translation never reaches the country you meant it for.
The fixWe narrow the countries and put native subtitles and voiceover on first-person video that doesn't depend on words.
03
Trip over payment or the menu and what remains is a foreign-language review. That review is the first thing the next traveller reads.
The fixWe put a multilingual menu, payment guidance and the Google Maps listing in order first.
Solution
01
We narrow to the markets that fit your location and average spend first, then split the roles: RED (Xiaohongshu) for Chinese speakers, Instagram and TikTok for English speakers.
02
The core is first-person video that doesn't depend on words. Native subtitles and voiceover, and replying to comments, are all handled by us.
03
We cast creators who fit your average spend and the feel of the restaurant. PR disclosure goes into the contract in line with the stealth marketing rules before anything moves.
04
The multilingual menu, payment guidance and Google Maps listing come first. Once visits are countable, only the videos that got a response run in the target countries.
What we watchViews from search, saves, profile visits
What we watchViews, average watch time, share of reach from overseas
What we watchSaves, profile visits, link clicks
What we watchDirections requests, review volume and rating, reply rate
What we watchTaps through to bookings and maps, cost per acquisition
The combination is an example. The target country and your location change the order.
Process
From agreeing the objective through multilingual operations and repurposing into ads, all with the same team
Phase01
It starts with which seats, in which hours, filled by guests from which country.
The share and nationality mix of your overseas diners, your average spend, how weekdays and weekends fill. We ask about that, then decide what the inbound work goes after.
Phase02
We identify who, from which country, is looking for somewhere to eat, and where.
43.3% of inbound visitors name social media as a pre-trip source (Japan Tourism Agency, 2025). Even so, Chinese speakers use RED and English speakers Instagram: where they look still differs.
Phase03
Before any posting, we put the receiving side in order.
We set each platform's role against the target countries. At the same time we look at the multilingual Google Maps listing, the menu translation, and how payment and bookings are taken.
Phase04
Filmed without stopping service, then rebuilt per market.
Filming happens during prep and the quiet hours, in batch shoots once or twice a month. Native translation, subtitles and voiceover go on, and the hashtags get rebuilt too.
Phase05
Videos that worked get widened through advertising and PR.
Multilingual account management and local KOC/KOL campaigns run in parallel. Monthly reporting leads with directions requests and booking numbers.
FAQ
What decides it is the number of languages and platforms, the volume of posts and how often we film, whether anyone appears on camera, and whether advertising or KOC campaigns are added. We quote after hearing where you stand.
You can. Translation, subtitles, voiceover and replying to comments sit with our native-speaker team, so the restaurant only needs to film and share material in Japanese.
It depends on the country. Going after diners from mainland China, it is unavoidable. If English-speaking markets or Southeast Asia are the core, Instagram and TikTok come first.
There is, without bookings. Put the Google Business Profile in order in several languages and put directions from the nearest station into the video, and it leads straight to a visit.
We prepare reply templates in advance and assign someone per language. From everything we have run, rushing a takedown request in Chinese-speaking markets can spread it further, so we look at the situation before moving.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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