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Inbound Marketing for
Restaurants

With native English and Chinese teams,we get you chosen from abroadand run all of it for you.

  • Native English and Chinese speakers on staff
  • Strong in travel
  • A full range of marketing solutions

We focus on 'where to eat', which inbound visitors decide before they land, and on the experience of the food in your restaurant, and use it to get onto pre-trip shortlists and drive visits.

Platforms we cover

  • Instagram
  • TikTok
  • Xiaohongshu (RED)

Overseas visitors research trips on social media now

98.2%

Almost every inbound visitor eats Japanese food

The most common thing done during this trip to Japan: eating Japanese food. 95.2% said they were satisfied

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

70.7%

Next time too, they'll eat Japanese food

The top thing inbound visitors want to do next time in Japan: eat Japanese food. Shopping comes in at 54.2%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

21.9%

Inbound visitors spend two tenths of their money on food

Food and drink as a share of inbound travel spending. Behind accommodation at 36.6% and shopping at 27.0%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

56.0%

What they look for during the trip: Restaurants

The second most useful information during a stay in Japan: restaurants. Behind transport at 65.9%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

43.3%

Before departure, they check social media

Share naming social media as a useful source before departure. Video sites come in at 39.6% and personal blogs at 23.9%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

15.0%

Restaurants naming multilingual content as a problem: one in seven

Share of hygiene-regulated businesses, including restaurants, citing multilingual websites and social media as a challenge

Japan Finance Corporation, Inbound Readiness Among Hygiene-Regulated Businesses, 2025
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of inbound marketing for restaurants

  1. 01

    Sizzle and steam need no translation

    Hands at the grill or a steaming dish stop viewers before any word-for-word translation could.

  2. 02

    Pick where to eat before the trip

    Inbound visitors research what they will eat in Japan before they travel. A dish they saw on video goes straight into their plans.

  3. 03

    See whether you reached the right country

    Post on the platforms each country uses, and you can see in numbers how far you reached in each one.

  4. 04

    No confusion at ordering or payment

    Show how to order and pay in their language beforehand, and there is less confusion once they sit down.

Four reasons restaurants choose TripClear for inbound marketing

  1. A local's eye

    Native English and Chinese speakers on staff

    POV video follows the cook's hands and the diner's view, and native speakers add subtitles and voiceover for each country.

  2. 20M+combined followers

    Strong in travel

    We first narrow down the markets that suit your location and price point, then split platforms so reach goes to the countries you want.

  3. Joined-up channels

    A full range of marketing solutions

    We first sort out the multilingual menu, payment guidance and your Google Maps listing, so visits can be counted. Services to combine with

  4. Cast by country

    Overseas creators, too

    We pick local and Japan-based KOCs and KOLs who suit your price point and atmosphere, with PR disclosure in the contract before we commission anyone.

POV Studio

POV leans on no words, so rolling it out market by market moves faster.

POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.

  • Illustration of a first-person video on a vertical phone with a long playback bar, a save icon and a search bar

    3.8×

    More saves, more branded search, longer viewing

    A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.

  • Illustration of vertical videos arriving by paper plane from the first week of a calendar

    7days

    Very fast turnaround

    Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.

  • Illustration of a person walking while filming in first person with a compact camera on their chest

    0

    No cast, no risk

    No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.

  • Illustration of thumbnails for many vertical videos produced from a single source clip

    20/month

    Volume at low cost

    From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.

See POV Studio

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

From choosing the target country to running the multilingual accounts: how it actually runs at a restaurant

From agreeing the objective through multilingual operations and repurposing into ads, all with the same team

  1. 1Inquiry and quote

    We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.

  2. 2Aligning on objectives

    It starts with which seats, in which hours, filled by guests from which country.

  3. 3Audience research

    We identify who, from which country, is looking for somewhere to eat, and where.

  4. 4Choosing platforms and building the path to a visit

    Before any posting, we put the receiving side in order.

  5. 5Filming at the restaurant and producing multilingual content

    Filmed without stopping service, then rebuilt per market.

  6. 6Going live, scaling, and monthly reporting

    Videos that worked get widened through advertising and PR.

The platform mix for restaurants, and what we watch on each

RED (Xiaohongshu)Chinese-speaking markets Where they search before the trip. The food and the price range kept there

What we watchViews from search, saves, profile visits

TikTokEnglish-speaking markets and Southeast Asia The way in. Cooking and the room, shown in first person

What we watchViews, average watch time, share of reach from overseas

InstagramEnglish-speaking markets, Taiwan, Hong Kong Where consideration lands. The menu and how to get there

What we watchSaves, profile visits, link clicks

Google Maps and Dianping What decides it right before the visit. Multilingual listings and replies

What we watchDirections requests, review volume and rating, reply rate

Paid socialMeta and TikTok Winning videos delivered to travellers in the target countries

What we watchTaps through to bookings and maps, cost per acquisition

The combination is an example. The target country and your location change the order.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by restaurants

How is the fee decided?

What decides it is the number of languages and platforms, the volume of posts and how often we film, whether anyone appears on camera, and whether advertising or KOC campaigns are added. We quote after hearing where you stand.

We have no staff who speak English or Chinese. Can we still run this?

You can. Translation, subtitles, voiceover and replying to comments sit with our native-speaker team, so the restaurant only needs to film and share material in Japanese.

Do we need to run RED (Xiaohongshu) as well?

It depends on the country. Going after diners from mainland China, it is unavoidable. If English-speaking markets or Southeast Asia are the core, Instagram and TikTok come first.

We don't take bookings (we're queue and walk-in led). Is there still a point?

There is, without bookings. Put the Google Business Profile in order in several languages and put directions from the nearest station into the video, and it leads straight to a visit.

What do we do about a bad review in a foreign language?

We prepare reply templates in advance and assign someone per language. From everything we have run, rushing a takedown request in Chinese-speaking markets can spread it further, so we look at the situation before moving.

Can we hire you for multilingual social media management or inbound tourism support?

Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support restaurants. For the company profile, see Company.

Do you have case studies or a track record with restaurants?

Our case studies with restaurants are introduced on the social media management page. Our track record across industries is collected in Works.

Which languages and platforms do you cover?

For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.

Get in touch

Inbound marketing for
restaurants.
Get in touch,
we're always happy to talk

Free consultations and quotes available