Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith native English and Chinese teams,we get you chosen from abroadand run all of it for you.
We focus on the experience of the rooms, baths and breakfast that inbound visitors see on social media before they open a booking site, and use it to drive direct bookings for your hotel or ryokan.
Instagram
TikTok
Xiaohongshu (RED)177.87m stays
Overseas stays grew 8% in a year
Overnight stays by overseas visitors in 2025, up 8.2% year on year. Total overnight stays came to 653.48 million, down 0.8%
Japan Tourism Agency, Overnight Travel Statistics, 202527.2%
One night in four is an inbound guest
Overseas overnight stays of 177.87 million as a share of the 653.48 million total
Japan Tourism Agency, Overnight Travel Statistics, 202543.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Video sites come in at 39.6% and personal blogs at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report11.1%
Only one in nine looks at the property's own site
The property's own website as a useful source before departure. Booking sites come in at 10.5% and review sites at 11.0%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.5%
What they want to stay in next: a ryokan
What inbound visitors want to do next time: stay in a ryokan. Only 23.9% actually did on this trip, so the demand is ahead of the supply
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report93.8%
Over nine in ten who stayed are satisfied
Share of inbound visitors who stayed in a ryokan and said they were satisfied. For onsen bathing it is 94.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
A clip made for a Japanese audience can end up reaching travelers abroad without any translation.
02
Booking sites compare places people already know. Be on social media they browse before the trip, and you get chosen first.
03
Reach the markets that travel on weekdays and in the off-season, on the platforms used there, and you can fill rooms without cutting prices.
04
Connect a booking page in the guest's language to tracking, and you can see which video from which country brought in bookings.
A local's eye
We don't translate, we rebuild for each market. Native speakers handle replies to comments as well.
20M+combined followers
From your location and room mix, we decide which markets will come on weekdays and in the off-season.
Joined-up channels
We set up tracking and a multilingual booking page first, then run ads only on the best-performing videos, aimed at the target countries. Services to combine with
Cast by country
We cast local and Japan-based creators who suit your property's style and guests.
POV Studio
POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.
3.8×
More saves, more branded search, longer viewing
A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.
7days
Very fast turnaround
Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.
0
No cast, no risk
No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.
20/month
Volume at low cost
From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
From agreeing the objective through multilingual operations and repurposing into ads, alongside you the whole way
We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.
It starts with which rooms, when, and filled by travellers from which country.
We identify who, from which country, is looking for somewhere to stay, and where.
Before any posting, we start with the side that takes the booking.
Filmed without stopping the operation, then rebuilt per market.
Videos that got a response get widened through advertising and PR.
What we watchViews from search, saves, profile visits
What we watchViews, average watch time, profile visits
What we watchSaves, profile visits, link clicks
What we watchArrivals at the booking page, cost per booking
What we watchDirect bookings, OTA share, average room rate
This mix is only an example. Target countries and the team you have on site change the order.
We'll lay out the approach and cost
FAQ
It won't. Choose POV, with one operator tracing the guest route, and two hours gives twelve videos' worth. Batch shoots once or twice a month, outside check-in and breakfast hours. There is more on POV video for hotels and ryokan.
This isn't a proposal to drop them. Keep them as a channel, add ways for inbound visitors to find you themselves on social, and layer commission-free direct bookings on top.
It runs in Japanese alone. Translation, voiceover, subtitles and comment handling sit with our native-speaker team, so the property can keep filming and sharing material in Japanese.
It depends on the country. Going after visitors from China, Taiwan and Hong Kong, it is unavoidable. If English-speaking markets and Southeast Asia are the core, Instagram and TikTok come first. We never launch everything at once.
Which is exactly why views aren't the KPI. Measurement tags and the multilingual booking page go in first, and it is judged on arrivals at the booking page and direct bookings. Monthly reporting leads with the booking path numbers.
One property over a short period is fine. Running a pilot before rolling out, then taking the numbers to head office, is something we often suggest. If the property already has a Japanese account, recutting existing material is the way in.
It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.
Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.
Our case studies with hotels and ryokan are introduced on the social media management page. Our track record across industries is collected in Works.
For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
