Social × Video Marketing
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Travi Travel AppInbound Solution for Shopping Malls & Commercial Facilities
Where inbound visitors decide to shop has moved to social and video. We show how to get round the mall and how tax-free shopping works, in their own languages, on platforms chosen country by country.
RED (Xiaohongshu)
TikTok
YouTube
Instagram
Numbers
2.55tn yen
Inbound visitors' shopping has passed 2.5tn yen
Shopping spend within inbound visitors' total travel spending (2025). That is 27.0% of all spending
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 calendar year (final)43.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Personal blogs come in at 23.9%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report39.6%
Four in ten watch video before they come
Video sites, named by inbound visitors as a useful source before departure. The Japan National Tourism Organization's own site comes in at 12.2%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report20.8%
One in five inbound visitors shops at a shopping complex
Share of inbound visitors naming urban shopping complexes as a place they shopped. Outlet malls were 11.1%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report6.214m
Tax-free shoppers hit an all-time high
Number of customers who made tax-free purchases at department stores (2025). The year before it was 6.037m
Japan Department Stores Association, Nationwide Department Store Sales Overview, December 2025Why Inbound Marketing
Merit 01
Wordless video
Video shows how to get around the mall
Translating a Japanese floor guide doesn't match the words people search with in other countries. Video walking through the mall shows what is where, without relying on words.
Merit 02
Before the trip
Get chosen as a shopping stop before the trip
Inbound visitors decide where to shop on social media before they leave. If your mall's name comes up at that point, they come as a destination, not just because they were passing by.
Merit 03
SNS by country
Show different floors to different countries
What people look for, and which social platforms they use, differ by country. Change the platform and the floors you feature for each country, and the same mall gets many ways in.
Merit 04
Less worry
Let visitors learn the tax-free steps before they arrive
If they don't know where the tax-free counter is or how it works, inbound visitors buy fewer items. Having seen the steps in their own language beforehand, they keep shopping without hesitation.
Why TripClear
Reason 01
A local's eye
Native English and Chinese speakers on staff
Plans start from the words people search with in each country, not a translated floor guide. First-person POV walking through the mall is an option, made multilingual by swapping native translation and subtitles.
Reason 02
20M+combined followers
Strong in travel
We choose target countries from tax-free usage data and visitors' nationalities, then reach mainland China on RED, Hong Kong and Taiwan on YouTube, and Korea, Southeast Asia, Europe, the US and Australia on TikTok.
Reason 03
Joined-up channels
A full range of marketing solutions
We put tracking tags on floor guides in other languages and the tax-free page first, and also turn the tax-free steps and the route to the counter into video. Reach and tax-free usage by country are reported monthly.
Reason 04
Cast by country
Overseas creators, too
We cast creators who suit the mall's visitors and the target countries, and accompany them as they shop around the mall. PR disclosure is agreed in the contract under the stealth marketing rules.
Process
From agreeing the objective through multilingual operations and repurposing into ads, handled as one continuous piece
Phase01
We start with which countries' visitors you want, and what you want them to come and buy.
Phase02
We pin down who, from which country, decides where to shop, and where they decide it.
Phase03
Before posting anything, we get the landing pages and the counting in place.
Phase04
We film without stopping the mall and rebuild for each market.
Phase05
Videos that get a response are spread further through ads and creator posts.
What we watchReach by country, saves
What we watchWatch time, profile visits
What we watchRetention rate, guide page visits
What we watchSaves, link clicks
What we watchGuide page visits, tax-free usage
These are examples. The nationality mix of your visitors changes where you start.
FAQ
There is, because the countries that come and the countries you want are often different. Looking at tax-free usage data, we build separate posting for countries not yet coming and for countries that come but don't shop around much.
Because where people look and how they search differ by country. A translated floor guide has no way in, so we rebuild the concepts from the words searched for in each country and create the way in with video.
It does. Instead of paying the tax-free price in store, visitors get the tax back when they leave Japan. The steps change for them, so we explain the in-mall procedure and how the refund is received, in video and multilingual pages, ahead of time.
We first build a path that is complete in video and guide pages. How to get round the mall and the tax-free steps are shown in video, and common questions are answered in several languages. It works without foreign-language staff at the counter.
Before posting, we put measurement tags on the multilingual guide pages. The metrics are set stage by stage: reach by country, saves, guide page visits and tax-free transactions.
We talk through examples from close industries, and how it would run, when we meet. What social media management for malls involves is set out on the social media management for shopping malls and commercial facilities page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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