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Inbound Support for
Construction & Homebuilders

With native English and Chinese teams,we get you chosen from abroadand run all of it for you.

  • Native English and Chinese speakers on staff
  • Strong in travel
  • A full range of marketing solutions

We focus on bringing customers to the inns and shops your company built and on presenting your work in English and Chinese to overseas clients, and use it to drive footfall for those venues and enquiries from abroad.

Platforms we cover

  • Instagram
  • TikTok
  • Xiaohongshu (RED)

Home building means browsing floor plans on social media now

4.12m

Foreign residents have passed four million

4,125,395 foreign residents at the end of 2025. A record for the fourth year running, and 3.3% of the population

Immigration Services Agency, as at the end of 2025

42.68m

36.87m2024 42.68m2025

Inbound visitors hit a record. Up 15.8% in a year

Inbound visitors to Japan in 2025. Demand for new and refurbished accommodation and commercial premises starts here

Japan National Tourism Organization (JNTO), 2025

180k

Foreign workers on construction sites: 180,000

Foreign workers in construction, up 22.7% year on year. They make up 3.73% of the construction workforce, above the 3.4% across all industries

Ministry of Health, Labour and Welfare, Notifications of Foreign Employment, as of end October 2024

53.2%

What people look at is layouts and past projects

The most-referenced information on social media is floor plans, followed by past projects at 41.7%. Neither depends on language

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

35.2%

Firms that post: still only one in three

Share of construction companies using social media externally. The ones who go first get found first

Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of inbound support for construction companies and homebuilders

  1. 01

    Joinery and plasterwork need no words

    Video carries even the atmosphere of the building and catches the eye of people abroad looking for Japanese architecture.

  2. 02

    On the shortlist by opening day

    Post videos before opening, and you support occupancy through the first few months.

  3. 03

    Reach people where each country looks

    Post on the platforms used in each country, in its language, and the facility's name gets through.

  4. 04

    Offer clients help with attracting guests

    When clients ask whether guests will come once it's built, you can answer by adding overseas marketing to your pitch.

Four reasons construction companies and homebuilders choose TripClear for inbound support

  1. A local's eye

    Native English and Chinese speakers on staff

    We film the facility's flow and craftwork in POV, then rebuild it for each country with native subtitles and voiceover.

  2. 20M+combined followers

    Strong in travel

    We pick target countries from the facility's location and guests, and take care of posting too.

  3. Joined-up channels

    A full range of marketing solutions

    We add tracking to the client's booking form, then run the videos that land well as ads to coincide with the opening. Services to combine with

  4. Cast by country

    Overseas creators, too

    We pick local KOCs and KOLs who fit the facility's feel and guests, and settle PR disclosure at the contract stage.

POV Studio

POV leans on no words, so rolling it out market by market moves faster.

POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.

  • Illustration of a first-person video on a vertical phone with a long playback bar, a save icon and a search bar

    3.8×

    More saves, more branded search, longer viewing

    A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.

  • Illustration of vertical videos arriving by paper plane from the first week of a calendar

    7days

    Very fast turnaround

    Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.

  • Illustration of a person walking while filming in first person with a compact camera on their chest

    0

    No cast, no risk

    No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.

  • Illustration of thumbnails for many vertical videos produced from a single source clip

    20/month

    Volume at low cost

    From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.

See POV Studio

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

From choosing the target country to running the multilingual accounts: how it actually runs

From agreeing the objective through multilingual operations and repurposing into ads, taken on without a break

  1. 1Inquiry and quote

    We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.

  2. 2Agreeing the objective and your position

    First we make clear which conversation this is.

  3. 3Audience research

    We identify who, from which country, is looking, and where.

  4. 4Choosing platforms and building the landing layer

    Before any posting, we put the client's landing layer in order.

  5. 5Filming and multilingual content production

    Built on footage that doesn't depend on words, then rebuilt per market.

  6. 6Going live, scaling, and monthly reporting

    Videos that got a response get pushed out through advertising and PR.

The platform mix, and what we watch on each

InstagramEnglish-speaking markets Where it lands for the client's premises. The rooms and the interior

What we watchSaves, profile visits, link clicks

TikTokEnglish-speaking markets and Southeast Asia The way in. Following the space and the experience in first person

What we watchViews, average watch time, profile visits

RED (Xiaohongshu)Chinese-speaking markets Where they search before the trip. Architecture, interiors and food kept there

What we watchViews from search, saves, profile visits

YouTubeoverseas clients and architects Building up the construction process and methods with English subtitles

What we watchRetention rate, enquiries, branded searches

Paid socialMeta and TikTok Winning videos delivered to travellers in the target countries

What we watchArrivals at the booking page, cost per booking

The combination is one example. Which platform comes first changes with the type of premises and the target country.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by construction firms and homebuilders

Does a homebuilder need inbound support?

Most firms don't. What we can propose is for firms who build hotels or restaurants and want to see the marketing through after opening, and for firms wanting more enquiries from overseas.

Who holds the contract for running the client's premises?

Either structure works. We can contract directly with the client, or you can build it into your own proposal and we run it as a subcontractor.

Can it run without anyone here who speaks English or Chinese?

It runs without them. Translation, voiceover, subtitles and comment handling sit with our native-speaker team, and filming and sharing material stays in Japanese.

Do you have inbound results with construction firms and homebuilders?

When we meet, we talk through examples and the process from close industries like inns and restaurants. The results with numbers behind them are collected on the individual industry pages under inbound marketing.

We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.

Should we film during construction and before handover?

If you build inns or restaurants, it helps. The stage where the structure and materials are still visible suits POV filmed along the craftsman's own hands, and it makes a case for what the place is worth. Filming alongside the programme means the site never stops. There is more on POV video for construction and homebuilders.

Which country should we go after? Where do we start?

The location and clientele of the premises decide it. Going after Chinese-speaking markets, RED (Xiaohongshu) is unavoidable. If English speakers are the core, starting with Instagram and TikTok is the sensible order.

What does it cost, and what is the going rate?

It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.

Can we hire you for multilingual social media management or inbound tourism support?

Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.

Which languages and platforms do you cover?

For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.

Do you also work with construction companies and housing makers, not only builders?

Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.

The approach also builds in the long consideration period typical of the housing industry.

Get in touch

Inbound support for
construction and
homebuilders.
Get in touch,
we're always happy to talk

Free consultations and quotes available