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Inbound Social Marketing for
Sports & Entertainment Venues

With native English and Chinese teams,we get you chosen from abroadand run all of it for you.

  • Native English and Chinese speakers on staff
  • Strong in travel
  • A full range of marketing solutions

We focus on the experience of watching a match or show in the venue, which inbound visitors find while planning their itinerary, and use it to drive attendance and ticket sales.

Platforms we cover

  • Instagram
  • TikTok
  • Xiaohongshu (RED)

Overseas visitors research trips on social media now

42.68m

36.87m2024 42.68m2025

Inbound visitors hit a record. Up 15.8% in a year

Inbound visitors to Japan in 2025. Up 15.8% year on year, a record

Japan National Tourism Organization (JNTO), 2025

96.8%

Among those who watched sport, satisfaction ran at 97%

Share of inbound visitors who watched sport on this trip and said they were satisfied. The experience itself is strongly endorsed

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

17.9%

Next time, the number wanting to ski or snowboard rises sixfold

What inbound visitors want to do next time: skiing and snowboarding. Only 2.9% did on this trip, so the demand is ahead of the supply

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

39.1%

During the trip too, they look for information on venues

Attractions, as useful information during a stay in Japan. Behind transport at 65.9% and restaurants at 56.0%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

43.3%

Before departure, they check social media

Share naming social media as a useful source before departure. Video sites come in at 39.6%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report

57.3%

Six in ten fans watch on social

Share of people in Japan who view sports content on social media. The shape of the way in is no different overseas

Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of inbound social marketing for sports and entertainment venues

  1. 01

    Cheers and excitement need no translation

    The roar from the stands or the moment of a goal catches the eye of people who don't know Japanese games, even without subtitles.

  2. 02

    Get on the list before itineraries are set

    Be seen while people plan their trip, and a game or experience day goes into the itinerary.

  3. 03

    Reach people in words searched abroad

    Post on each country's platforms, starting from the experience rather than the venue name, and you reach further than translated posts.

  4. 04

    A clear path to tickets

    Link guidance in their language through to the ticket page, and visitors buy without getting lost while you count sales.

Four reasons sports and entertainment venues choose TripClear for inbound social marketing

  1. A local's eye

    Native English and Chinese speakers on staff

    POV video following a visitor from entry to their seat and the concession stand is an option.

  2. 20M+combined followers

    Strong in travel

    Instagram and TikTok for English speakers, RED for mainland China, each with its own role.

  3. Joined-up channels

    A full range of marketing solutions

    We put tracking tags on guides and ticket pages so purchases can be followed, and only then run ads. Services to combine with

  4. Cast by country

    Overseas creators, too

    We bring in Japan-based and local KOCs, with disclosure rules and secondary use terms in the contract.

POV Studio

POV leans on no words, so rolling it out market by market moves faster.

POV is vertical video shot from the viewer's own point of view. Because it leans on no dialogue, a language barrier never becomes a barrier to the footage.

  • Illustration of a first-person video on a vertical phone with a long playback bar, a save icon and a search bar

    3.8×

    More saves, more branded search, longer viewing

    A typical reel holds viewers for 5 to 10 seconds; a POV view lasts 30 to 40. Save rates run 3.8× those of ordinary video, and branded search is up 68%.

  • Illustration of vertical videos arriving by paper plane from the first week of a calendar

    7days

    Very fast turnaround

    Delivery in as little as seven business days. The four to six weeks that casting would take shrinks, so you make the busy season.

  • Illustration of a person walking while filming in first person with a compact camera on their chest

    0

    No cast, no risk

    No performer's likeness or words can turn into a problem across borders. Swapping out a scene takes a day.

  • Illustration of thumbnails for many vertical videos produced from a single source clip

    20/month

    Volume at low cost

    From 20 videos a month at 30,000 to 80,000 yen each. Swap the subtitles and voice-over, and the same footage serves country after country.

See POV Studio

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

From choosing the target country to running the multilingual accounts: how it actually runs at a venue

From agreeing the objective through multilingual operations and repurposing into ads, all taken on by us

  1. 1Inquiry and quote

    We ask which countries you're targeting and how you welcome visitors, set platforms and scope per country, then quote.

  2. 2Aligning on objectives

    It starts with which dates, filled by travellers from which country.

  3. 3Audience research

    We identify who, from which country, decides where to go, and where.

  4. 4Choosing platforms and building the ticket path

    Before any posting, we put the path to purchase in order.

  5. 5Filming at the venue and producing multilingual content

    Filmed when the operations team has time, then rebuilt per market.

  6. 6Going live, scaling, and monthly reporting

    Videos that grew get widened into the target countries through advertising and PR.

For sports and entertainment venues, the platform mix, and what we watch on each

RED (Xiaohongshu)mainland China Where they check before the trip. The venue, the experience and access kept there

What we watchViews from search, saves, profile visits

TikTok and InstagramEnglish-speaking markets and Southeast Asia Where discovery and consideration land. The visit shown in first person

What we watchViews, saves, profile visits

YouTubeTaiwan, Hong Kong and the West For markets where video is the leading source. Showing how the day runs

What we watchAverage watch time, subscriptions, taps from the description

Paid socialMeta, TikTok, YouTube Winning videos delivered to target countries, around the time people travel

What we watchArrivals at the sales page, cost per ticket

Official site and ticketing page The landing layer. Multilingual guidance and measurement tags in order

What we watchAdvance purchases, share of purchases from overseas

Given as one example of a mix. Target countries and the size of the venue change the order.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by sports and entertainment venues

People only come on matchdays and performance dates. When do you film?

Filming sits where the operations team has time: before doors, around a fixture, or inside the venue on a weekday. Choose POV, with nobody on camera, and one operator is enough to leave the day itself running. There is more on POV video for sport and entertainment.

Can we run multilingual accounts without staff who speak English or Chinese?

It runs without difficulty. Concepts, translation, voiceover, subtitles and comment handling sit with our native-speaker team, and you can share material in Japanese.

Do we need to run RED (Xiaohongshu) as well?

It depends on the country. Going after mainland China, it is unavoidable. If Taiwan, Hong Kong, the US and Australia are the core, YouTube and TikTok are where the weight goes.

Can you measure whether it led to attendance or a ticket purchase?

We get it measurable before we start. Views aren't the KPI; measurement tags on the multilingual guidance and sales pages give us arrivals at the sales page and purchases and attendance.

We already have a Japanese official account. Does it have to be rebuilt?

It doesn't. We can start by translating and recutting existing material. Honestly, a straight translation won't travel, so the concepts and hashtags do get rebuilt around how people search.

Can footage from during a match or performance be used, rights-wise?

Filming and posting rules differ by governing body and promoter. We confirm which framework you sit under first, then build from the visit experience and the venue, where the constraints are lighter.

What does it cost, and what is the going rate?

It depends on the number of target countries, the platforms and accounts we run, and how many languages are covered. We quote individually after a hearing. If ads are used too, delivery costs are paid to the platforms at cost, separately from the quote.

Can we hire you for multilingual social media management or inbound tourism support?

Our inbound marketing support covers multilingual social media management and inbound tourism support together. We use Instagram and TikTok for English-speaking markets and Xiaohongshu (RED) and Douyin for Chinese-speaking markets, and handle everything from multilingual captions and subtitles to local KOC/KOL campaigns and ad delivery.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support sport and entertainment. For the company profile, see Company.

Do you have case studies or a track record with sports and entertainment?

Our case studies with sports and entertainment are introduced on the social media management page. Our track record across industries is collected in Works.

Which languages and platforms do you cover?

For inbound visitors we run multilingual accounts, mainly in English and Chinese. Alongside Instagram and TikTok we cover RED (Xiaohongshu) and Douyin for the Chinese-speaking market. Campaigns with KOCs and KOLs (local creators with influence) are designed by the same team.

Can you work with sports clubs, fitness clubs and gyms too?

We work with club teams, sports clubs, fitness clubs and gyms alike, because the daily life of training and the facility becomes the material.

In the sports industry, we run social media for a club team.

Get in touch

Inbound marketing for
sports and entertainment venues.
Get in touch,
we're always happy to talk

Free consultations and quotes available