Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInbound Solution for Sports & Entertainment Venues
An inbound visitor's itinerary is largely settled before they land in Japan. Managed multilingual accounts and KOC campaigns get it to a state where attendance and ticket sales can be counted.
Instagram
TikTok
YouTube
Xiaohongshu (RED)
Numbers
42.68m
Inbound visitors hit a record. Up 15.8% in a year
Inbound visitors to Japan in 2025. Up 15.8% year on year, a record
Japan National Tourism Organization (JNTO), 202596.8%
Among those who watched sport, satisfaction ran at 97%
Share of inbound visitors who watched sport on this trip and said they were satisfied. The experience itself is strongly endorsed
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report17.9%
Next time, the number wanting to ski or snowboard rises sixfold
What inbound visitors want to do next time: skiing and snowboarding. Only 2.9% did on this trip, so the demand is ahead of the supply
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report39.1%
During the trip too, they look for information on venues
Attractions, as useful information during a stay in Japan. Behind transport at 65.9% and restaurants at 56.0%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report43.3%
Before departure, they check social media
Share naming social media as a useful source before departure. Video sites come in at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report57.3%
Six in ten fans watch on social
Share of people in Japan who view sports content on social media. The shape of the way in is no different overseas
Macromill and Mitsubishi UFJ Research and Consulting, 2025 Sports Marketing Baseline Survey, September 2025 (aged 15-69, n=2,000)Issues
01
Most destinations are decided before departure. A venue whose name doesn't appear at the planning stage never enters the running.
The fixWe split video that gets searched for the experience, not the venue name, between English-language platforms and RED.
02
Without measurement on the multilingual guidance and the ticketing page, you can't even tell whether someone who watched the video reached a purchase.
The fixMeasurement tags on the multilingual guidance and the ticketing page get it to a state where purchases can be traced.
03
Hashtags of the venue name or the district aren't searched overseas. Translated posts flow past with the reach still stuck in Japan.
The fixWe put native translation and subtitles on first-person video and cast Japan-based and local KOCs as well.
Solution
01
Instagram, TikTok and YouTube for English-speaking markets, RED for mainland China. What gets searched isn't the venue name; it's the experience.
02
The core is video following the gate, the seat, the concessions and the experience in first person. Native translation, voiceover and subtitles go on top.
03
We cast creators who fit the feel of the venue and its audience. The labelling rules and secondary-use terms are items that go into the contract.
04
Measurement tags go on the multilingual guidance and ticketing pages before any advertising. Only the videos that got a response run, and only in the target countries.
What we watchViews from search, saves, profile visits
What we watchViews, saves, profile visits
What we watchAverage watch time, subscriptions, taps from the description
What we watchArrivals at the sales page, cost per ticket
What we watchAdvance purchases, share of purchases from overseas
Given as one example of a mix. Target countries and the size of the venue change the order.
Process
From agreeing the objective through multilingual operations and repurposing into ads, all taken on by us
Phase01
It starts with which dates, filled by travellers from which country.
We ask about the overseas share of your attendance, when attendance drops, and the price by seat category. What the inbound work goes after gets decided at this stage.
Phase02
We identify who, from which country, decides where to go, and where.
Social media leads the sources for China; video sites for Taiwan, Hong Kong, the US and Australia (Japan Tourism Agency, 2025). The target markets and platforms follow from that.
Phase03
Before any posting, we put the path to purchase in order.
We set each platform's role and install measurement tags on the multilingual ticket guidance and sales pages. Dedicated coupon codes get issued here too.
Phase04
Filmed when the operations team has time, then rebuilt per market.
Before doors, or inside the venue on a weekday: one operator traces the visitor route at times that don't stop operations. Translation, voiceover and subtitles go on afterwards.
Phase05
Videos that grew get widened into the target countries through advertising and PR.
Multilingual operations and KOC/KOL campaigns run in parallel. Monthly reporting covers arrivals at the sales page, advance purchases, and the share of purchases from overseas.
FAQ
Filming sits where the operations team has time: before doors, around a fixture, or inside the venue on a weekday. With nobody on camera, one operator is enough and the day itself never stops.
It runs without difficulty. Concepts, translation, voiceover, subtitles and comment handling sit with our native-speaker team, and you can share material in Japanese.
It depends on the country. Going after mainland China, it is unavoidable. If Taiwan, Hong Kong, the US and Australia are the core, YouTube and TikTok are where the weight goes.
We get it measurable before we start. Views aren't the KPI; measurement tags on the multilingual guidance and sales pages give us arrivals at the sales page and purchases and attendance.
It doesn't. We can start by translating and recutting existing material. Honestly, a straight translation won't travel, so the concepts and hashtags do get rebuilt around how people search.
Filming and posting rules differ by governing body and promoter. We confirm which framework you sit under first, then build from the visit experience and the venue, where the constraints are lighter.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT