Social × Video Marketing
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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTIntegrated Marketing for Restaurants
People find you on social, check you on maps, and book by phone. That's how diners move now. We build the way in, bookings and repeat visits as one path, and get visits countable site by site.
Google (SEO)
Instagram
TikTok
LINE
Numbers
80.8%
Younger diners find restaurants on social and video
Share who come across restaurants they are interested in on social and video platforms. Instagram 67.5%, TikTok 46.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)98.6%
Almost every site runs it themselves
Share of restaurants running social media in-house
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)42.5%
What sticks is what to post
The top challenge in running social media: coming up with what to post. Growing followers follows at 41.7% and keeping it going at 34.4%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)2.19m yen
Value added per head is a quarter of all industries
Value added per employee in food service. Less than a quarter of the 9.17m yen all-industry average
Ministry of Agriculture, Forestry and Fisheries and Ministry of Health, Labour and Welfare, Labour-Saving Investment Plan: Food Service, June 2025Issues
01
Social, advertising and production are commissioned from different places. Views and clicks go up and never connect to covers at a site.
The fixMeasurement tags and UTMs, reconciled with the booking diary, count visits site by site.
02
Head office circulates posting rules and a promotions calendar, and the sites are flat out serving. There is no spare capacity for filming.
The fixEverything but the filming and the final check sits with us, with the head office and site roles drawn first.
03
People learn about you on social and check you on maps and reviews. Most bookings still come by phone. A phone you can't answer is lost custom.
The fixWe put the Google Business Profile and the booking path in order, and keep the connection after the visit on LINE.
Solution
01
From who holds the accounts to who replies to reviews, we draw the lines, and what the site does is the filming and the final check.
02
We film the hands at the pass and the route through the room in first person, and turn it into posts people save. SEO articles, advertising and landing pages all carry one message.
03
We put measurement tags, UTMs and the Google Business Profile in order and track visits up or down against the booking diary.
04
We design post-visit follow-up and messaging split by site. Monthly reporting lays out cost and bookings by channel in one consistent format.
What we watchSaves, taps through to maps and bookings, views
What we watchDirections, taps to call, booking clicks
What we watchCompleted bookings, cost per visit
What we watchBookings, the mix by route, no-show rate
What we watchFollowers, bookings after a send, repeat visit rate
This set-up is an example; we decide where to start from the number of sites and the format.
Process
Overall design through awareness, measurement and repeat visits, all with the same team
Phase01
We write out every yen of promotional spend going out now.
Listing fees and referral commissions, ad spend and production costs, laid out site by site, checked against how many bookings each produced. From there we set the head office and site roles and the per-site KPIs.
Phase02
Announcement posts get replaced with experience video.
Filming happens in batches during prep. We shoot cuts that work across every site separately from site-specific ones. SEO articles and landing pages are produced by us too.
Phase03
Which surface increased visits, seen site by site.
Measurement tags, UTMs and each site's Google Business Profile get put in order. Reconciled with the booking diary, we track whether visits rose or fell.
Phase04
We give someone who came once a reason to come again.
On LINE we design post-visit follow-up, open-slot and new menu prompts, and messaging split by site. The cancellation policy gets built in here too.
Phase05
What gets stopped is the spend that isn't working.
Cost and bookings by channel, and visits by site, laid out in one consistent format. The report comes in a form you can take straight into the head office meeting.
FAQ
That's fine. For groups we suggest running a pilot at one site before rolling out, and taking the numbers to head office. Once the pattern is settled, it extends to the others.
Replying to reviews is included. Trading information and photos per site, the menu, running the posts and building the reply rules are all in scope. Reply wording comes as templates a site manager can send in a couple of minutes.
No replacement needed. We design around what you use, reconciling traffic from advertising, social and maps with your booking data. In our experience, a settings change on the diary or an extra tag is usually enough.
The biggest difference is that results get attributed clearly. Consolidate the measurement in one place and you can compare which channel drove bookings and visits site by site, and stop the spend that isn't working first.
We do. Sugary, an açaí bowl shop we ran, hit 6.3 million monthly views right after opening, and Tokyo Tenryu reached two million monthly views from four posts. The examples are on the Social media management for restaurants page.
It comes per site. Cost and bookings by channel, visits by site and LINE response, all in one format with month-on-month comparison, is the head office version. A single page for site managers comes separately.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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