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Where people learn about a product has moved to short video, while where they buy has split between the shop floor and your own store. Building the awareness that connects the two, the measurement that counts purchases, and repeat purchase over LINE is all in our scope.
Google (SEO)
Instagram
TikTok
LINE
Numbers
9.78%
Nine tenths of goods retail still isn't sold online
E-commerce penetration of the 15.2194 trillion yen consumer goods e-commerce market. Food and drink stands at 4.52%, up 6.36% year on year
Ministry of Economy, Trade and Industry, FY2024 Survey of Electronic Commerce, published August 202569.8%
For discovering a product, number one is short video
The format most likely to introduce people to a product. 64.5% come across products by chance
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)63.3%
Of those who get interested, six in ten go on to buy
Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)5.8%
Retailers who saw no effect: just 6%
Share of retailers who said running social media produced no particular effect. Manufacturing is highest by sector at 26.3%
Tokyo Shoko Research, Survey of Corporate Social Media Use, 2023 (n=4,947 companies)37.8%
Without information, four in ten walk away
Where the information needed at the point of purchase can't be found: postponing or abandoning the purchase, plus switching to a different product
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)Issues
01
Discovery has moved to short video, and the investment split is still carved up between mass advertising and paid media.
The fixPOV video of arrival, unboxing and use, plus SEO articles, build a way in where people find you.
02
Without measurement running through, all you can judge on is views. You end up explaining yourself with no basis for the next budget.
The fixPixel, CAPI, UTMs and GA4 get it to a state where anyone, from anywhere, can be traced to a purchase.
03
Without buyers' contact details, telling them about the next product starts by paying for advertising all over again.
The fixLINE messaging split between buyers, non-buyers and cart abandoners builds a route back.
Solution
01
We look at your lead products and margins, the share of revenue from e-commerce and the breakdown of marketing spend, and find where it narrows between awareness and purchase.
02
We run the accounts around POV video of arrival, unboxing and use, shot in first person. SEO articles and landing pages are produced by us too.
03
Pixel, Conversions API, UTMs and GA4 get it to a state where anyone arriving from social, advertising or search can be traced to an online purchase.
04
Messaging splits between buyers, non-buyers and cart abandoners. Budget moves to the message that is working.
What we watchViews, average watch time, share of reach that is new
What we watchSaves, profile visits, link clicks
What we watchSearch traffic, trend in branded search, time on page
What we watchTaps to the shop, purchases, cost per acquisition, ROAS
What we watchFollowers, click rate per message, repeat purchase rate
Your products and the share of revenue from e-commerce change the order. The mix above is only an example.
Process
Overall design through awareness work, measurement, LINE and improvement, taken on by us without a break
Phase01
We look at the split across the shop floor, your own store and marketplaces, and choose what to grow.
We ask about your lead products and margins, the share of revenue from e-commerce and the breakdown of marketing spend. Once we know where it narrows, we set the KGI, KPIs and annual split.
Phase02
We build several points of contact that don't look like advertising, on different messages.
The moments a product gets used become first-person vertical video. We also produce the landing pages that advertising and search land on, with the copy connected throughout.
Phase03
We get it to a state where 'which programme sold it' has an answer in numbers.
The pixel and Conversions API go on your own store and the UTM conventions get aligned. What can't be measured is drawn up front, along with what we watch instead.
Phase04
Buyers and the undecided get reached without ad spend.
Buyers get how to use it and the next product; non-buyers get answers to what held them back. For multi-site groups, the sequences sit with head office.
Phase05
Budget moves to the winning line, and the approval papers get their evidence.
Save rate, tap-through rate and purchases per video get laid side by side, and budget moves to the message that is working. Reporting separates the awareness metrics from the purchase metrics.
FAQ
We can. We put store visits and online purchases in the same funnel, and put which post and which ad drove which revenue into one report. Starting with one side only is fine.
Save rate and average watch time, profile visit rate, then taps to the shop and purchases, stage by stage. Honestly, follower count explains none of that sequence. Awareness and purchase metrics get laid out separately.
Not just the caption text. Text inside images and on-screen video text, thumbnails, pinned comments and the landing page behind the link are all in scope. Where efficacy claims stop gets agreed with your legal and regulatory people at the first meeting.
Just part is fine. Keeping ad management with your existing agency and carving out video production and managed social is common. So is the reverse: only designing the measurement layer and building LINE.
Our social media results in retail and e-commerce are on Social media management for retail and e-commerce. How integrated marketing runs we talk through with examples from comparable products when we meet.
The first thing to drop is the assumption that everything gets filmed. We concentrate shoot days on your top sellers by revenue and the products you want to grow, and cut several videos out of a single day. With POV and nobody on camera, the volume doesn't wait on casting either.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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