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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTIntegrated Marketing for Construction
Flyers and portal enquiries no longer tell you where a homebuilder's clients come from. We design the whole line, from publishing past projects to open-house sign-ups, measuring attendance and staying alongside people over LINE.
Google (SEO)
Instagram
TikTok
Official LINE account
Numbers
35.2%
Posting among construction firms: one in three
Share of construction companies using social media externally. Below the 40.8% all-industry average, and third from bottom by sector
Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)46.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Social advertising tied with it, while print flyers and portals did not make the top
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)29.7%
Firms with more enquiries: one in three
Housing companies and homebuilders who said enquiries had grown recently. Those saying they fell: 46.9%
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)55.9%
What clients look at is Instagram
The social platform most referred to when building a home. YouTube follows at 43.7% and X at 38.2%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)39.6%
Six tenths of the cost rises haven't been passed on
Cost pass-through rate in construction. Below the 40.6% all-industry average, so rising costs aren't reaching the sale price
Teikoku Databank, April 202568%
Seven in ten firms turn work away for lack of people
Small and mid-sized construction firms who sometimes turn work away for lack of people. The acquisition problem isn't only about volume
Craftbank Research Institute, Survey of Labour Shortages and Pay Rises in Small and Mid-Sized Construction, 2025 edition (5-100 employees, n=1,659)Issues
01
The sites are busy, and there is nowhere for people who have just started thinking about building to learn the company exists.
The fixSEO articles and video following the process from foundations to handover reach people before they start comparing.
02
Flyers and portals harvest the people already building. On the same page as your competitors, the comparison inevitably comes down to price.
The fixWe hold a place that shows the process of building, creating something to be compared on other than price.
03
Without measurement on the sign-up form, whether it was the advertising, the article or the post that produced attendance is never recorded.
The fixMeasurement on the sign-up form and LINE sign-ups, reconciled with the ledger, counts where attendance came from.
Solution
01
We map the conversion rates from enquiry to attendance to contract, and set the KGI, KPIs and the annual budget split working back from your target number of builds.
02
The process from foundations to handover is kept as video and articles, and reaches people before they start comparing, through SEO articles and Instagram, TikTok and YouTube.
03
We put the pixel, Conversions API and UTMs in place and measure the sign-up form and LINE sign-ups. The design includes reconciling with the ledger.
04
Open-house confirmations and day-before reminders, post-visit follow-up, and messaging by stage. None of it runs by hand; it runs as a system.
What we watchSearch traffic, sign-ups from articles, branded searches
What we watchSaves, profile visits, sign-up clicks
What we watchViews, average watch time, growth in branded search
What we watchAttendance bookings, cost per sign-up, arrival rate at the event
What we watchSign-ups, attendance rate, meetings booked
The mix is only an example. Your core business and the width of your catchment change the order.
Process
Strategy through advertising, measurement and LINE, taken on by us without being split up
Phase01
First we find out where it's dropping off.
We start by organising enquiry volumes from flyers, portals, referrals and the web, and how many reached attendance or a contract. From your target number of builds we set the KGI, KPIs and annual split.
Phase02
We settle who, what and how before widening the channels.
We set your competitors' messaging side by side and decide where you stand. SEO articles, publishing past projects, social media and the open-house sign-up page all use the same words.
Phase03
We confirm in numbers what drove attendance.
Measurement runs through the sign-up form and LINE sign-ups via the pixel, Conversions API and UTMs. Reconciling attendance and contracts has to be designed together with the rules for entering the ledger.
Phase04
You stay connected to people who won't build yet.
Open-house confirmations and day-before reminders, post-visit follow-up, and messaging by stage for people still finding land or working out finance. It runs as a system, not by hand.
Phase05
Next month's budget moves to what is working.
Monthly reporting runs attendance bookings, cost per sign-up, attendance rate and meetings booked. Budget and production volume move to the creative that responded.
FAQ
We explain examples and the process from close industries when we meet. The results with numbers behind them are collected on the social media management pages for each industry; use them as a basis for judging us.
You can start with photos. Property shots, drawings and site records are all perfectly good material once the angle is settled. Where a client's home appears, we agree the scope and the approach at the outset and put it in writing.
Five to ten hours a month, as a guide. Concepts, production, ad delivery, the LINE design and reporting are ours. What we ask of you is attending one or two shoots a month and confirming facts.
You will. Measurement tags and UTMs go on the sign-up form and LINE sign-ups, with the pixel and Conversions API configured. Start delivery before the measurement is in, though, and nothing gets recorded to judge on.
The order comes out of the analysis. A firm with branded search but a weak landing layer and a firm nobody has heard of need the opposite order. There is no need to launch everything at once.
Chase volume alone and it does. If costs keep rising, the point of marketing is meeting people you can explain the price to. They arrive at the open house having already seen the method and the process.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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