Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppIntegrated Marketing for Rail, Bus & Transport Operators
Line-side tourism sits with the planning department, social with PR, the app with a separate company, advertising with an agency. We design one path from before the ride to after getting off, and run it as a single company.
Line-side tourism site and SEO
LINE and your own app
Numbers
+3.8%
The only thing growing faster than commuting is non-commuter travel
Passengers carried by Japan's 16 major private railways in FY2024. Non-commuter passengers rose 3.8% year on year, ahead of the 2.4% rise in commuter-pass passengers
Association of Japanese Private Railways, Passenger Results of the 16 Major Private Railways, May 202538.0%
Excursion tickets: 40% know them but haven't used one
Share of people who know of railway excursion tickets but have never used one (n=1,457). 40.3% have used one
Ministry of Land, Infrastructure, Transport and Tourism (MLIT), user survey for the Study Group on Advancing Data Linkage in Transport, March 202233.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)70%
Travel bookings: 70% happen on a phone
Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)Why Integrated Marketing
Merit 01
Combined impact
Your line's appeal, consistent everywhere
When planning, social media, the app and ads run separately, the message and metrics for the same line drift apart. Settle on one message for the line, and the scenery people see in videos links to the name of your special ticket.
Merit 02
Landing purchases
From scenery on screen to a ticket purchase
A video of the line may draw people in, but if they can't find the special ticket page, they just enjoy the view. Link the entry point and sales page in one flow, and the reason to ride becomes a ticket on the spot.
Merit 03
Clear paths
Explain non-commuter growth by effort
If monthly ridership is the only metric, you can't tell whether the line's campaign or the ads made the difference. Follow the path through to sales, and you can build next year's budget on numbers.
Merit 04
Repeat visits
Send riders their next trip on the line
Visitors come back to the line about six months later. If the app only sends service alerts, they have no reason to think of you in between. Stay connected on LINE and the app, and you can send them the next special ticket.
Why TripClear
Reason 01
Designed end to end
One team, from before boarding to after the ride
We split the audience into stages, from people who don't know the line to returning riders, and set the gaps to fill and the order of investment. Work once commissioned department by department shares one message, with TripClear overseeing it all.
Reason 02
Past the click
Capture counter sales with dedicated codes
We add tags and UTMs to the line's website and sales pages, and compare visits and sales by source on the same yardstick. Tickets sold at the counter are counted too, using dedicated codes.
Reason 03
Repeats included
Stay connected on LINE and the app after the ride
Pre-ride guides, onboard coupons and post-ride invitations for next time are built into one scenario. Everything runs under your company's name, so the settings and data stay with you.
Reason 04
AI-powered
Refine line campaigns fast with AI
We read the line's website articles and social media response together with AI, and expand with ads from the ideas that got riders moving. POV videos are an option where people discover you.
Process
Path design through improvement, held by the same people throughout
Phase01
Which department and contractor holds what, on one sheet.
Phase02
Several surfaces, but the message about the line in one set of words.
Phase03
We count which actions actually drove non-commuter growth.
Phase04
Once someone has ridden, we reach out to them.
Phase05
Reviewed every month, and run so that it stays with you.
What we watchSearch traffic, sales page arrivals
What we watchSaves, visits to the profile
What we watchCost per acquisition, tickets sold
What we watchPurchases from messages, block rate
What we watchSales by traffic source, referrers
Which surface to start with depends on what you and your group already have.
FAQ
Through a single point of contact, yes. SEO and updates for the line-side site, social media management, advertising, and LINE design and messaging are all handled by the same team. We don't outsource the video either; we film it ourselves, including POV from the station to the destination. For details, see POV video for rail, bus and transport operators.
The final measures are excursion tickets sold, non-commuter passenger numbers and use of facilities along the line. Before those sit sales page arrivals by traffic source and purchases from LINE and the app, designed as layers. How it is measured is decided before work starts.
Everything is in your name. The LINE official account and tools like L Step and Liny are contracted by you. The follower data and the messaging configuration stay with you, which is what makes it easy to hand over.
Often you don't need both. If app members can receive information about the line, we use the app as the landing layer and only set up measurement and the paths. If the app is limited to service updates, we add LINE for messaging about the line.
You can. The usual approach is a parallel period of around three months timed to the contract renewal, so you can compare on the same metrics. For work that can't stop, we build the handover plan first.
We can. Putting facilities along the line and transport on the same path makes it easier to create a reason to ride. We start by drawing up an organisation chart and agreeing in writing who commissions the work and who may use which materials.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT