Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTIntegrated Marketing for Hotels & Ryokan
What we usually find in accommodation marketing isn't one weak piece; it's pieces that never connect. We redraw awareness, direct bookings and LINE return visits as a single plan.
Google (SEO)
Instagram
TikTok
Official LINE account
Numbers
84%
In the quiet season, digital is what works
Share of Japanese accommodation operators who said digital platforms are effective for filling the off-season. 59% plan to increase digital investment
Booking.com and Statista, Hospitality Industry Trends Japan 2025 (accommodation operators, n=260)38.2%
At ryokan, 60% of rooms sit empty
Room occupancy at ryokan. More than half the inventory still needs filling
Japan Tourism Agency, Overnight Travel Statistics, final figures for 202525.7%
One in four also looks at the official site
Share who weight the property's official website when choosing where to go
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)Issues
01
The rate plan pages on the official site are dated, and on a phone you can't get as far as availability. Of course the traveller goes back to the OTA screen they know.
The fixWe put rate plan pages that reach availability on a phone in order and land people there.
02
OTAs, the phone, the official site, social. The numbers live in different places and nobody reconciles them, and the month goes by.
The fixWe put the pixel, GA4 and UTMs on the booking engine and lay bookings by channel side by side.
03
This should be a product people come back to, and the contact still ends at check-out.
The fixThanks, the review request and seasonal rate plan prompts go into LINE message sequences.
Solution
01
We map the acquisition paths one by one and identify where it gets stuck. The KGI, KPIs and annual budget split get decided here too.
02
SEO, managed social, advertising and landing pages connect on one message, landing on rate plan pages that reach availability on a phone. Video that responded goes straight into advertising.
03
The pixel, GA4 and UTMs go on the booking engine, so bookings from OTAs, the phone, the official site and social can be laid side by side.
04
Thanks, the review request, seasonal rate plans and availability prompts go into sequences, split by how often someone has stayed and which plan they used.
What we watchBranded searches, arrivals at rate plan pages, direct bookings
What we watchSaves, profile visits, traffic to the site
What we watchCost per booking, ad spend as a share of revenue, arrivals at the booking page
What we watchBooking completion rate, where people drop off, OTA versus direct
What we watchFollowers gained, opens and clicks, return rate
A different room count or location changes where you start. The mix is one example of it.
Process
Overall design through awareness work, the measurement layer, LINE return visits and improvement, taken on by us throughout
Phase01
We lay out where today's bookings come from first.
We ask about your booking channel mix, when occupancy drops and the rate you are aiming at. We identify the bottleneck, then set the KGI, KPIs and annual split.
Phase02
The form changes by platform; what we say doesn't.
We turn the message into creative and combine SEO, managed social and advertising. The landing page it lands on is produced by us too.
Phase03
We get it to a state where which programme drove bookings can be counted.
The pixel, CAPI, GA4 and UTMs go in, and bookings via OTAs, the phone, the official site and social land on one page. What worked becomes visible there.
Phase04
We connect what happens after the stay to the next booking.
We build the LINE official account sequences and send them automatically from the stay date. The rules and templates for replying to reviews get put in order alongside.
Phase05
We keep moving towards what is working.
What leads the monthly report isn't views; it's arrivals at the booking page, direct bookings, and the OTA-to-direct ratio. The budget gets reallocated from that.
FAQ
Commissioned separately, social reports views and advertising reports CPA, the language never lines up, and which one produced the booking stays unknown. Our reporting runs on the same booking-channel numbers from awareness to direct bookings to LINE return visits.
Rebuilding the whole thing is rarely necessary. Shortening the distance from the rate plan page to the booking button alone moves numbers. Where a landing page is needed, we produce it.
We will. The measurement and path design sit with us, while configuration and booking system integration fall under system integration for hotels and ryokan. Replacing the system you have isn't the premise.
For a property, LINE is the place that reminds people of you again. That's how we design it. Thanks, the review request, seasonal rate plans and availability prompts go into sequences from the stay date, split by segment.
By getting it countable. Until you can see which channel bookings arrive through, nothing you add can be judged. After that, we narrow to the work that fills the periods where occupancy drops.
For accommodation we can show you managed social media and POV video work. There is more on the Social media management for hotels and ryokan page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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