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Travi Travel AppIntegrated Marketing for Shopping Malls & Commercial Facilities
The mall site sits with a web agency, social with the promotions team, the app with another company and ads with an agency: everyone holds a piece. We design one path from before the visit to after it, and run it as one company.
The mall's official site and SEO
Mall app and LINE
Numbers
33.1tn yen
Shopping centre sales are at a record high
Total annual shopping centre sales (2025, estimate). The council attributes the rise to more promotional activity by malls and more events
Japan Council of Shopping Centers, SC Sales Statistics Report, 2025 annual74.1%
Three in four young people come every month
Share of 18-24-year-olds in Tokyo and the three neighbouring prefectures who visit a commercial facility at least once a month (n=497)
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 2025~70%
For a limited event, they'll travel further
Share of 18-24-year-olds who said they would go to a commercial facility further away than usual if there were a limited event or pop-up
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202564.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 202541.0%
Four in ten visitors post on social
Share of 18-24-year-olds who have posted on social media after visiting a commercial facility
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 2025Why Integrated Marketing
Merit 01
Combined impact
One consistent image of your mall everywhere
Commission the mall website, social media, app and ads separately, and the message and design never line up. Layer the same message across channels, and people build an image of your mall that's about more than sale notices.
Merit 02
Landing visits
Turn event views into visits
Even after seeing an event in a video, people won't add it to their weekend if the date and place aren't clear right away. Link everything through to the event page, and viewers can plan their visit on the spot.
Merit 03
Clear paths
Show tenants what your promotions achieve
If monthly footfall is the only metric, you can't say whether events, ads or social media made the difference. Count actions by traffic source, and you have numbers to explain to tenants.
Merit 04
Return visits
Members who open more than coupons
App and LINE members who only open messages for coupons don't come back because of them. Share events and new store openings too, and the mall itself gives people a reason to return.
Why TripClear
Reason 01
Designed end to end
One team, from before the visit to after
We split the audience into stages, from people who don't know the mall to regulars, and decide where to start. Work from the mall website to the app comes to one partner, and we carry it with one message.
Reason 02
Past the click
One yardstick through to coupon use
We add tags and UTMs to the mall website and event pages, and compare visits and coupon use by source. Each effort leaves numbers you can show tenants.
Reason 03
Repeats included
Send the next event via the app and LINE
Pre-visit event news, in-mall coupons and post-visit invitations are built into one scenario. The settings and member data stay under the mall's own name.
Reason 04
AI-powered
Spot the events that work with AI
We analyze mall website articles and Instagram and TikTok performance with AI, and back the ideas that land with ads. POV videos walking through the mall can also go where people stumble on you.
Process
From the overall design through awareness, measurement, the app and LINE to improvement, we handle it all without breaking it up
Phase01
We look at where the mall site, social, ads and the app stand now, and decide which channels to grow.
Phase02
We create several ways in for people who don't know the mall, on different channels.
Phase03
We get you to where "which activity got people moving?" can be answered in numbers.
Phase04
People who have visited once hear about the next event without any ad spend.
Phase05
Budget moves to the channels that worked, and you're left with material to explain to tenants.
What we watchSearch traffic, event page visits
What we watchSaves, visits to the profile
What we watchCost per coupon redemption
What we watchNew members, coupon redemptions, block rate
What we watchCoupon redemptions by traffic source, referrers
Whether you have a mall app and how your contractors are set up changes where to start. The mix above is only an example.
FAQ
We can, through a single point of contact. SEO and improvements to the mall site, social media management, ad management, and LINE design and messaging all sit with the same team. Video isn't outsourced either; we film it ourselves, including POV walking the mall. For the filming details, see POV video for shopping malls and commercial facilities.
Quite right, and we don't treat footfall itself as a social media result. What we set are event page visits, coupon redemptions and new app and LINE members. Footfall is viewed alongside them each month.
Everything is in your name. The LINE official account and tools like L Step and Liny are contracted by you. The follower data and the messaging configuration stay with you, which is what makes it easy to hand over.
Often you don't need both. If the app already gets events and coupons to members, we make the app the landing layer and just put the measurement and paths in order. If the route into membership is weak, we add LINE as the way in.
You can. The usual approach is a parallel period of around three months timed to the contract renewal, so you can compare on the same metrics. For work that can't stop, we build the handover plan first.
We do. Monthly reports are made to go straight to tenant meetings and store manager meetings. Whole-mall numbers and numbers by floor or event are set out separately, down to what the mall will do next month.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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