Integrated Marketing for Travel Agencies

70%

28.3%2014 70%2025

Travel bookings: 70% happen on a phone

Share of people who travelled domestically in the past year and booked or bought travel products on a smartphone. The highest since the survey began

JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, November 2025 (main survey, n=1,030)

88.2%

Nine in ten travellers use LINE

LINE use among people who travelled domestically in the past year (n=1,030). The highest of any social app used on smartphones

JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 2025

58.7%

50.6%2023 58.7%2025

Instagram use among travellers is close to 60%

Instagram use among people who travelled in Japan in the past year (n=1,030). Among women aged 29 and under it is 93.2%

JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 2025

49.1%

Half of twentysomethings look for destinations and travel tips here

Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%

Rakuten Insight, Survey on Travel, March 2025 (n=1,000)

Merit 01

Combined impact

The same tour in store and online

When stores, the website, social media and ads run separately, even the same tour gets a different message and look. Settle on one message and layer it across channels, and the brochure in store connects with what people saw on their phones.
Merit 02

Landing sign-ups

Book the trip that caught their eye

Even when a destination on social media catches someone's eye, they book some other way if your tour page is hard to find. Link the entry point and booking page in one flow, and they book it as your tour.
Merit 03

Clear paths

Compare stores and web side by side

If you only watch total monthly bookings, you can't tell how stores, web and ads compare, and next budget is a gut call. Count bookings by touchpoint, and you can split the budget with evidence.
Merit 04

Repeat visits

Reach out for the next trip, six months on

Past customers take their next trip about six months later. With only mailed brochures, you fade from memory in between. Keep them on LINE, and you can tell them about the next departure date yourself.

Reason 01

Designed end to end

One team, from first booking to repeat sales

We split the audience into stages, from people who don't know you to repeat travelers, and set this period's order of investment. Stores through to LINE share one message, with TripClear as the single point of contact.
Reason 02

Past the click

Capture in-store and phone bookings too

We add tags and UTMs to both the website and booking forms, and compare visits and bookings by source. In-store and phone bookings are picked up from a how-did-you-hear field and go into the same table.
Reason 03

Repeats included

LINE right through to the next trip

We build pre-departure information, contact during the trip and post-trip suggestions for the next one into scenarios. The messaging configuration and the data stay in your name.
Reason 04

AI-powered

Spot and scale winning tours with AI

We use AI to match how tour articles are read against how posts grow on social media, and shift ad spend to the ideas closest to bookings. POV videos walking the itinerary can also go where people discover you.

Our work is split across several contractors. Can you take all of it?

We can take it all through one contact. SEO and site updates, social media, advertising, and LINE design and messaging all sit with the same team. Video isn't outsourced either; we film it ourselves, including POV walking the itinerary. For details of the filming, see POV video for travel agencies.

What do you set as KPIs?

At the top: bookings, cost per acquisition and the repeat rate. Beneath that sit product page arrivals by source and bookings from LINE, designed in layers. How it is measured is decided before work begins.

Whose name do the LINE official account and the tools sit under?

Everything is in your name. The LINE official account and tools like L Step and Liny are contracted by you. The follower data and the messaging configuration stay with you, which is what makes it easy to hand over.

Can you build or update the website as well?

We build and update the product pages people land on from ads and search, and the landing pages that lead to bookings. If a full site renewal is running separately, we can handle just the measurement and the path design.

We're under contract with an existing agency and production company. Can you run in parallel?

You can. The usual approach is a parallel period of around three months timed to the contract renewal, so you can compare on the same metrics. For work that can't stop, we build the handover plan first.

Each branch has a different clientele. Does one message for every branch work?

The core message stays the same; how it's delivered changes by branch. Ads are narrowed to each branch's catchment, and LINE goes out in branch segments. Differences between branches become comparable once the counting is aligned.