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The first thing someone choosing a builder looks at isn't a brochure, it's past projects on their phone. We run the official account for homebuilders and housing companies, from filming the site and the trades through editing, posting and analysis.
Instagram
TikTok
YouTube
Numbers
68%
Clients research not on portals but on Instagram
Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals
Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)63.7%
They look to collect ideas for their ideal home
The top reason people gathered information about building on social. Looking for a housing company to talk to also scored 35.7%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)46.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Social advertising tied with it, while print flyers and portals did not make the top
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)57.6%
Of firms posting weekly, six in ten feel it works
How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)35.2%
Posting among construction firms: one in three
Share of construction companies using social media externally. Below the 40.8% all-industry average, and third from bottom by sector
Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)Issues
01
69.6% of construction companies say they are short of permanent staff. Concepts, filming, editing: in practice there is nobody to do any of it.
The fixEight to ten videos in a day, filmed alongside routine site visits and framing. Concept through editing is ours.
02
All a project page carries is completion photos, floor area and a construction method. Who built it, and how, never comes through.
The fixWe follow one house from setting out to handover, showing who builds it and how, as it happens.
03
The norm now is narrowing to two or three firms online before visiting. Show-home visits were also down 5.5% year on year.
The fixA series answering the questions people have about building gives them something to weigh before they visit.
04
What a school leaver wants to know is what the site feels like and what the job actually is. Neither appears on the job posting or the company website, so you are cut before they apply.
The fixWe film a young worker being shown the ropes the same day and use it for the students and parents looking at hiring.
Solution
01
We ask about enquiry volume, the time from enquiry to contract, your annual number of builds and the rhythm of starts, then set KPIs through to open-house bookings and brochure requests.
02
Eight to ten videos in a six-hour day, filmed alongside routine site visits and framing. A young worker being shown the ropes gets filmed the same day, for the students and parents looking at hiring.
03
Two strands: one house followed from setting out to handover, and a series answering the questions people have about building. Material for staying on the shortlist before anyone visits.
04
We put the paths to the booking form and brochure request in order and install measurement before starting. Monthly reporting leads with bookings and cost per enquiry.
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, taps through
What we watchRetention rate, views from search, subscriptions
What we watchSite traffic, brochure requests, bookings
Treat it as an example. Where you start changes with custom homes or renovation, and how wide your catchment is.
Process
Account design through filming on site, posting and analysing enquiries, supported as one continuous process
Phase01
We work back from how many clients a year you want, and where.
The first things we ask about are enquiry volume, the time to contract, ad spend, the annual number of builds and the rhythm of starts. From there we set each platform's role and the KPIs.
Phase02
Half tied to the build, half publishable when the build stops.
The backbone is one house followed from start to handover. Alongside it, content answering the questions about competing quotes, cost per tsubo, insulation and build time.
Phase03
It becomes a camera added to the usual programme, nothing more.
The crew joins routine site visits and framing days, giving eight to ten videos in a six-hour day. Lending the equipment for your own site team to film is also an option.
Phase04
We check the pace people will watch and whether the information should be public, together.
Cutting built around completion and save rates. The client's belongings, neighbouring buildings and other firms' signage are among the things checked again at the edit.
Phase05
Reporting is built on bookings and brochure requests, not views.
We read the response in the first 12 to 48 hours and carry the angle that grew into the next post. Monthly reporting leads with brochure requests, open-house bookings and cost per enquiry.
FAQ
When we meet, we show work from close industries and walk through the process in detail. The results with numbers behind them are on our hotel, restaurant, salon and tourism pages. We recommend judging us on the filming approach and the first month's proposal and storyboards.
Work never stops. It is a camera added to the usual programme, and a six-hour day alongside the crew gives eight to ten videos. Not stopping work, not filming from dangerous angles, not publishing anything with protective equipment removed: we put those in writing.
We close that off in both the concept and the edit. What may be filmed is agreed site by site beforehand and checked again at the edit by someone else. Your approval process sits before publication, and anything you flag is swapped scene by scene.
It can, as long as you batch-film ahead while the window is open. We build up material and publish from that stock in the months the work isn't moving. Give us the annual programme and we will build the filming calendar first.
From everything we have run, views are an intermediate metric, not a KPI. We put the paths to the open-house booking form, brochure requests and LINE in order, install measurement, and track it in stages from saves through site traffic to bookings, reported monthly.
You can start without anyone who can post. Concept, filming, editing, posting and analysis are all ours, so you don't need to appoint anyone new. When you move it in-house, we hand over the filming formats and how to read the numbers.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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