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Social Media Management for
Construction & Homebuilders

With short vertical videos,we get you seen, then chosenand run all of it for you.

  • More saves, more branded search, longer viewing
  • Strategy to reporting, one-stop management
  • Strong at sharing the experience
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

We focus on the experience of living in a home your company built, and on the process of craftspeople building it up by hand. We use this to build brand recall, drive sales and support hiring.

Results

  • Avg. save rate

    3.8×

  • Avg. watch time

    5×

  • Avg. branded searches

    +68%

Home building starts on Instagram now

68%

Clients research not on portals but on Instagram

Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals

Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)

63.7%

They look to collect ideas for their ideal home

The top reason people gathered information about building on social. Looking for a housing company to talk to also scored 35.7%

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

83.4%

Of the clients who used social media, eight in ten are satisfied

Share of clients who used social media in planning their build and said they were satisfied with the house they got

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

46.9%

What worked was posting on social

The acquisition channel housing companies and homebuilders felt worked best. Social advertising tied with it, while print flyers and portals did not make the top

Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)

57.6%

Of firms posting weekly, six in ten feel it works

How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%

Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)

35.2%

Posting among construction firms: one in three

Share of construction companies using social media externally. Below the 40.8% all-industry average, and third from bottom by sector

Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of social media for construction companies and homebuilders

  1. 01

    Stay on the shortlist before the visit

    If your vertical videos reach the feeds of people starting to plan a home, you make the shortlist they draw up before visiting.

  2. 02

    Show high school students what the site is like

    Videos of young workers being taught show students the feel of the site, which job ads never do, before they apply.

  3. 03

    Show who built it and how

    Project galleries show only finished photos and floor area, so we build up posts of the construction process.

  4. 04

    Keep posting even when sites are busy

    Hand off planning, filming and editing, and you can keep posting without taking hands off sites or sales.

Four reasons construction companies and homebuilders choose TripClear for social media

  1. 3.8×

    More saves, more branded search, longer viewing

    POV through a craftsman's eyes captures the handwork that finished photos miss. POV Studio

  2. Fully handled

    One-stop management

    With tracking on open house bookings and brochure requests, we report bookings and cost per inquiry every month.

  3. Japan's first

    A professional POV team

    As an official Insta360 partner, we join site rounds and framing days and capture 8 to 10 videos' worth a day. POV Studio

  4. 10M+views/month

    An organic track record that speaks for itself

    We run two series: one following the same house from layout to handover, and one answering questions about building a home.

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Video cases

See all
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

See our results →

Process

From account design to posting and analysis: how it actually runs for a construction firm

Account design through filming on site, posting and analysing enquiries, supported as one continuous process

  1. 1Inquiry and quote

    We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.

  2. 2Account strategy

    We work back from how many clients a year you want, and where.

  3. 3Planning and scripting

    Half tied to the build, half publishable when the build stops.

  4. 4Filming

    It becomes a camera added to the usual programme, nothing more.

  5. 5Editing

    We check the pace people will watch and whether the information should be public, together.

  6. 6Posting and analysis

    Reporting is built on bookings and brochure requests, not views.

In construction and homebuilding,the platform mix, and what we watch on each

Instagramwhere consideration lands Getting past projects found by area and construction method

What we watchSaves, profile visits, link clicks

TikTokthe way in Reaching wide on the sheer interest of framing and carpentry

What we watchViews, average watch time, taps through

YouTubecomparison and brand search Room tours and explainers kept at length

What we watchRetention rate, views from search, subscriptions

Your own siteproject pages Where the video lands. Closing off pre-visit doubts

What we watchSite traffic, brochure requests, bookings

Treat it as an example. Where you start changes with custom homes or renovation, and how wide your catchment is.

Price

Pricing

Social media management / POV video production

JPY 300,000/month and up

Pricing moves with the number of videos and the ideas behind them

  • Full account management
  • Secondary usage rights
  • Paid media recommendations
  • No equipment cost (we lend the gear as an official Insta360 partner)

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by construction firms and homebuilders

Do you have results in construction and homebuilding?

When we meet, we show work from close industries and walk through the process in detail. The results with numbers behind them are on our hotel, restaurant, salon and tourism pages. We recommend judging us on the filming approach and the first month's proposal and storyboards.

We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.

What does it cost, and what is the going rate?

Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.

Can we hire you for Instagram management or TikTok management?

Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.

Can you film without stopping work on site?

Work never stops. One operator's camera is added to the usual programme, and a six-hour day alongside the crew gives eight to ten videos. In POV, no talent and no lighting are needed. Not filming from dangerous angles, not publishing anything with protective equipment removed: we put those in writing. There is a fuller explanation on POV video for construction and homebuilders.

We're worried about clients' homes, neighbours or suppliers appearing on camera.

We close that off in both the concept and the edit. What may be filmed is agreed site by site beforehand and checked again at the edit by someone else. Your approval process sits before publication, and anything you flag is swapped scene by scene.

Can it continue on trades like craning, where the window is narrow?

It can, as long as you batch-film ahead while the window is open. We build up material and publish from that stock in the months the work isn't moving. Give us the annual programme and we will build the filming calendar first.

Even if views grow, won't open-house bookings and brochure requests stay flat?

From everything we have run, views are an intermediate metric, not a KPI. We put the paths to the open-house booking form, brochure requests and LINE in order, install measurement, and track it in stages from saves through site traffic to bookings, reported monthly.

Nobody here can post. Could we run it ourselves eventually?

You can start without anyone who can post. Concept, filming, editing, posting and analysis are all ours, so you don't need to appoint anyone new. When you move it in-house, we hand over the filming formats and how to read the numbers.

Do you also work with construction companies and housing makers, not only builders?

Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.

The approach also builds in the long consideration period typical of the housing industry.

Get in touch

Managed social media for construction and homebuilders.
Get in touch,
we're always happy to talk

Free consultations and quotes available