Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short vertical videos,we get you seen, then chosenand run all of it for you.
View counts are from TikTok as of October 2026
We focus on the experience of living in a home your company built, and on the process of craftspeople building it up by hand. We use this to build brand recall, drive sales and support hiring.
Avg. save rate
3.8×
Avg. watch time
5×
Avg. branded searches
+68%
68%
Clients research not on portals but on Instagram
Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals
Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)63.7%
They look to collect ideas for their ideal home
The top reason people gathered information about building on social. Looking for a housing company to talk to also scored 35.7%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)46.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Social advertising tied with it, while print flyers and portals did not make the top
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)57.6%
Of firms posting weekly, six in ten feel it works
How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)35.2%
Posting among construction firms: one in three
Share of construction companies using social media externally. Below the 40.8% all-industry average, and third from bottom by sector
Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)01
If your vertical videos reach the feeds of people starting to plan a home, you make the shortlist they draw up before visiting.
02
Videos of young workers being taught show students the feel of the site, which job ads never do, before they apply.
03
Project galleries show only finished photos and floor area, so we build up posts of the construction process.
04
Hand off planning, filming and editing, and you can keep posting without taking hands off sites or sales.
3.8×
POV through a craftsman's eyes captures the handwork that finished photos miss. POV Studio
Fully handled
With tracking on open house bookings and brochure requests, we report bookings and cost per inquiry every month.
Japan's first
As an official Insta360 partner, we join site rounds and framing days and capture 8 to 10 videos' worth a day. POV Studio
10M+views/month
We run two series: one following the same house from layout to handover, and one answering questions about building a home.
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Video cases
See allView counts are from TikTok as of October 2026
Process
Account design through filming on site, posting and analysing enquiries, supported as one continuous process
We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.
We work back from how many clients a year you want, and where.
Half tied to the build, half publishable when the build stops.
It becomes a camera added to the usual programme, nothing more.
We check the pace people will watch and whether the information should be public, together.
Reporting is built on bookings and brochure requests, not views.
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, taps through
What we watchRetention rate, views from search, subscriptions
What we watchSite traffic, brochure requests, bookings
Treat it as an example. Where you start changes with custom homes or renovation, and how wide your catchment is.
Price
Social media management / POV video production
JPY 300,000/month and up
Pricing moves with the number of videos and the ideas behind them
We'll lay out the approach and cost
FAQ
When we meet, we show work from close industries and walk through the process in detail. The results with numbers behind them are on our hotel, restaurant, salon and tourism pages. We recommend judging us on the filming approach and the first month's proposal and storyboards.
We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.
Work never stops. One operator's camera is added to the usual programme, and a six-hour day alongside the crew gives eight to ten videos. In POV, no talent and no lighting are needed. Not filming from dangerous angles, not publishing anything with protective equipment removed: we put those in writing. There is a fuller explanation on POV video for construction and homebuilders.
We close that off in both the concept and the edit. What may be filmed is agreed site by site beforehand and checked again at the edit by someone else. Your approval process sits before publication, and anything you flag is swapped scene by scene.
It can, as long as you batch-film ahead while the window is open. We build up material and publish from that stock in the months the work isn't moving. Give us the annual programme and we will build the filming calendar first.
From everything we have run, views are an intermediate metric, not a KPI. We put the paths to the open-house booking form, brochure requests and LINE in order, install measurement, and track it in stages from saves through site traffic to bookings, reported monthly.
You can start without anyone who can post. Concept, filming, editing, posting and analysis are all ours, so you don't need to appoint anyone new. When you move it in-house, we hand over the filming formats and how to read the numbers.
Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.
The approach also builds in the long consideration period typical of the housing industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available