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What someone thinking about building looks at first isn't advertising; it's a post by someone who built at the same time. Selection, filming and repurposing into ads all sit with us.
Instagram
TikTok
YouTube
Numbers
55.9%
Among social platforms people refer to, number one is Instagram
Social platforms people referred to when building a home. YouTube follows at 43.7% and X at 38.2%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)63.7%
They look to collect ideas for their ideal home
The top reason people gathered information about building on social media. Keeping up with trends comes in at 32.7%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)35.7%
One in three there to find someone to talk to
Why people used social media: to find a housing company they actually wanted to approach. What you post turns directly into being asked for
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)46.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Social advertising ties with it
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)57.6%
Of firms posting weekly, six in ten feel it works
How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)Issues
01
You publish the dates and attendance is still a guess. Unknown in your catchment, all you line up is chairs.
The fixWe work back from the open-house date and have creators whose audience overlaps your catchment post from the day.
02
Flyers and noticeboards get glanced at in passing and that's it. They never reach the people thinking about building right now.
The fixThrough home, lifestyle and family creators, we reach the people who are thinking about building.
03
Trades and site managers put the site first, and filming and posting come last. The work most worth showing never leaves the site.
The fixFilming and posting complete on the creator's side, and we attend on the day of the open house.
Solution
01
Candidates come from home, lifestyle, DIY and family creators. We judge on recent average views alongside follower age and location.
02
We attend on the day of the open house, agreeing on the spot what may be filmed and in what order the specifications get shown.
03
PR disclosure and secondary use go into the contract, and what stays out of frame — nameplates, neighbouring properties — is agreed in writing before filming starts.
04
Reported against open-house bookings, attendance and brochure requests. Posts that grew go straight into advertising.
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, profile visits
What we watchRetention rate, views from search
What we watchCost per open-house booking, cost per brochure request
What we watchBookings, brochure requests, what prompted the visit
The mix is an example. Custom homes or renovation changes both the number of creators and the timing.
Process
Selection and negotiation through directing the shoot at the open house, posting and measurement, supported end to end
Phase01
It starts with which open house, what kind of client, and how many.
First we ask about your annual number of builds, how often you run open houses, and the routes and volume of your current enquiries. The conversion points are attendance, brochure requests and LINE sign-ups.
Phase02
What we look at isn't follower count; it's recent average views and the overlap with your catchment.
We put forward candidates from home, lifestyle, DIY and family creators, and assess them on recent average views, follower age and location, and their record on brand partnerships.
Phase03
From the shoot day to the posting day, we act as the single point of contact and manage it all.
Starting from the open-house date, we work back to the filming, review and posting dates. On the day we attend and agree on site what may be filmed.
Phase04
What we verify against isn't views; it's attendance and brochure requests.
We take the insights collected and report them alongside the record of open-house bookings, attendance and brochure requests. Posts that got a good response go into advertising.
FAQ
We walk through examples and the process from close industries when we meet. How social media management runs for construction firms is collected on the Social media management for construction firms page.
A big following isn't what decides it. We put forward candidates from home, lifestyle, DIY and family creators and narrow on average views over the last one to three months, and on follower age and location.
What may appear in frame is agreed in writing beforehand. Filming a client's home requires their consent. Nameplates, car number plates and neighbouring buildings are checked twice, at the shoot and at the edit.
Presenting advertising without disclosing it breaches advertising law, and the party responsible is you, as the advertiser. The disclosure rules, the contract and the review process are all in place before casting.
One post can't. We set open-house attendance, brochure requests and LINE sign-ups as the conversion points, and repurpose posts that grew into advertising to keep building contact through the consideration period.
You can. One or two creators, or a single video, is a valid entry point, and we can build something short covering only the next open house.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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