Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith creators chosen by data,we get you known, then visitedand run all of it for you.
We focus on the experience of people who built at the same time and home creators describing your open houses and daily life in their own words, and use it to drive open-house bookings and brochure requests.
55.9%
Among social platforms people refer to, number one is Instagram
Social platforms people referred to when building a home. YouTube follows at 43.7% and X at 38.2%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)63.7%
They look to collect ideas for their ideal home
The top reason people gathered information about building on social media. Keeping up with trends comes in at 32.7%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)35.7%
One in three there to find someone to talk to
Why people used social media: to find a housing company they actually wanted to approach. What you post turns directly into being asked for
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)46.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Social advertising ties with it
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)57.6%
Of firms posting weekly, six in ten feel it works
How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
When a lifestyle creator that people starting to plan a home already watch talks about it, it doesn't come across as advertising.
02
When a home creator posts before the date, it reaches nearby viewers thinking about building, with the date attached.
03
Bring in a few smaller home, lifestyle and parenting creators, and you can see which audiences respond best.
04
Get permission to use the posts, and you keep videos for your project pages and ads.
20M+combined followers
For home builders we widen the search to home, lifestyle, DIY and parenting creators who reach the generation about to build.
Fully handled
Our team attends the open house. What stays out of shot, such as nameplates and neighbors, and PR disclosure are agreed in writing first.
Chosen by data
The test is how many people of home-building age are watching near your build area. By industry
Reused as ads
We report against open house bookings, attendance and brochure requests. Posts that take off are switched to ads. Services to combine with
Process
Selection and negotiation through directing the shoot at the open house, posting and measurement, supported end to end
We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.
It starts with which open house, what kind of client, and how many.
What we look at isn't follower count; it's recent average views and the overlap with your catchment.
From the shoot day to the posting day, we act as the single point of contact and manage it all.
What we verify against isn't views; it's attendance and brochure requests.
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, profile visits
What we watchRetention rate, views from search
What we watchCost per open-house booking, cost per brochure request
What we watchBookings, brochure requests, what prompted the visit
The mix is an example. Custom homes or renovation changes both the number of creators and the timing.
We'll lay out the approach and cost
FAQ
We walk through examples and the process from close industries when we meet. How social media management runs for construction firms is collected on the Social media management for construction firms page.
We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.
A big following isn't what decides it. We put forward candidates from home, lifestyle, DIY and family creators and narrow on average views over the last one to three months, and on follower age and location.
What may appear in frame is agreed in writing beforehand. Filming a client's home requires their consent. Nameplates, car number plates and neighbouring buildings are checked twice, at the shoot and at the edit.
Presenting advertising without disclosing it breaches advertising law, and the party responsible is you, as the advertiser. The disclosure rules, the contract and the review process are all in place before casting.
One post can't. We set open-house attendance, brochure requests and LINE sign-ups as the conversion points, and repurpose posts that grew into advertising to keep building contact through the consideration period.
You can. One or two creators, or a single video, is a valid entry point, and something short covering only the next open house works too. You can also take it the other way round and bank site video in POV with nobody on camera before anyone is cast. See POV video for construction and homebuilders as well.
It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.
Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.
Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.
The approach also builds in the long consideration period typical of the housing industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
