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Travi Travel App Company information MissionPOV Studio for Construction
We turn the site where a home goes up, from raising the frame to finish work and handover, into first-person (POV) vertical short video seen as the craftspeople and the owners see it, and use it to drive open-house bookings and brochure requests. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Your crew's work comes through as it is
With only progress and completion photos, no one can tell whose work it is. POV that follows a craftsman's view from setup to cleanup gets watched to the end, workmanship and all.
Merit 02
Lasting open houses
Open houses reach people who couldn't come
Open houses are capped by headcount and dates, and those who couldn't come get nothing. POV that walks through the venue in order lets them relive the tour afterward.
Merit 03
No performers
Show a day on site without showing faces
The feel of the site that high school students want to check is in neither job ads nor your website. With POV the camera becomes the craftsman's eyes, so you can show a day's work without asking anyone to appear.
Merit 04
Plenty of videos
Plenty of videos without a camera crew
Assign someone to hold a camera and their work stops. POV follows the work with a body-worn camera, so no one has to film, and one visit yields footage for many videos.
Clients look on Instagram, and what they look at is layouts and past projects
25.7%
One tradesperson in four is over 60
Share of construction trades workers aged 60 or over (776,000 people). Most of them are expected to retire within ten years
Ministry of Land, Infrastructure, Transport and Tourism, Current State and Issues in the Construction Industry, May 202368%
Clients research not on portals but on Instagram
Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals
Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)55.9%
Among social platforms people refer to, number one is also Instagram
Social platforms people referred to when building a home. YouTube follows at 43.7% and X at 38.2%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)53.2%
What people look at is layouts and past projects
The most-referenced information on social media is floor plans. Past projects follow at 41.7% and performance at 34.4%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)Why TripClear
Reason 01
Japan's first
A professional POV team
The camera is worn on the body and follows a day's work, showing only what the craftsman sees. It's filmed by Japan's first social media marketing company to become an official Insta360 partner.
Reason 02
10M+views/month
An organic track record that speaks for itself
With the eye we built growing accounts without ad spend, we send the videos that get a response into ads targeted at your local area. Open house videos are delivered cleared for reuse, so you can send them to those who couldn't attend.
Reason 03
Sharp angles
Hands-on insight across industries
From your annual schedule and open house dates, we lock in which sites to film and when. Here we also decide whose view to follow, from morning setup to cleanup.
Reason 04
Fully handled
From filming to reuse, all in one place
A six-hour visit gives 8 to 10 videos, and the few weeks when heavy machinery is on site build up months of content. Scenes of young workers being taught are filmed the same day for your project and careers pages.
POV Image
One example, laid out through the crew's eyes from morning on site to the finished house. The actual scenes and their order are set in the shooting plan for each site.
CUT 010–3s
By morning, the site is moving
AimOpens from the worker's view to stop the scroll
CUT 023–10s
The finish is checked by hand
AimShows craft in a close hand shot
CUT 0310–22s
This height is the office
AimCarries the feel of the site, and doubles for hiring
CUT 0422–30s
See our builds from our profile
AimEnds on the result and points to an enquiry
Process
From deciding whose point of view to use, through filming, editing, delivery and repurposing into ads, supported as one continuous process
Phase01
Whose point of view shows which stage gets decided first.
Phase02
We join a routine site visit or a framing day and film it all in one go.
Phase03
We look at both the pace people will watch and whether the information should be public.
Phase04
Not finished at delivery, but used again as an asset.
What we watchViews, average watch time
What we watchSaves, link clicks
What we watchRetention rate, views from search
What we watchTime on page, open-house bookings
What we watchCost per open-house booking, cost per brochure request
These are examples. What you can film changes with custom homes, renovation or public works.
FAQ
We show work from close industries and walk through the process when we meet. What you judge us on is the proposal and shoot plan we bring to the first meeting, and how the shoot is organised. We can also start with a single video to see how it fits your sites.
We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.
It works without faces. POV films exactly what the operator sees, so no talent is needed. What appears is the movement of hands, the tools, the materials and the sound of the site. We build it to stand up on text and pacing.
We set it up so it doesn't. No separate day is arranged. We simply join a day when people are already moving, like a routine visit or the framing. Don't stop the work, don't enter hazardous areas, don't film anything with protective equipment removed. That line gets agreed up front.
Yes. The key is how far you can film ahead while the window is open. We hold batch-filmed material as stock and keep the count up in quiet months from that stock and from ideas that don't depend on live work.
Concept to delivery takes as little as seven working days. What we usually suggest is a short announcement video first, then the day itself published as a room tour the following week. We hand you a plan worked back from the date at the start.
On project pages and recruitment pages both. Secondary use is included, so they also work in company brochures and on exhibition screens. Anything that takes off can go into ads targeted at your catchment.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.
Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.
The approach also builds in the long consideration period typical of the housing industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
