
01
No one spare to film
Put someone behind a camera and their own work stops. There is no slack on site for that.
The fixThe camera is worn on the body and films in first person, so the site needs no camera operator.
Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
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What people want to see in a build is less the finished house than the house going up. We produce POV video that follows framing and carpentry from the site's own point of view, with no talent.
Numbers
740,667homes
New homes are being built at a 62-year low
Housing starts in 2025: the lowest since 1963, 62 years ago
Ministry of Land, Infrastructure, Transport and Tourism, Statistical Survey on Building Construction Starts, published January 202625.7%
One tradesperson in four is over 60
Share of construction trades workers aged 60 or over (776,000 people). Most of them are expected to retire within ten years
Ministry of Land, Infrastructure, Transport and Tourism, Current State and Issues in the Construction Industry, May 202368%
Clients research not on portals but on Instagram
Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals
Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)55.9%
Among social platforms people refer to, number one is also Instagram
Social platforms people referred to when building a home. YouTube follows at 43.7% and X at 38.2%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)53.2%
What people look at is layouts and past projects
The most-referenced information on social media is floor plans. Past projects follow at 41.7% and performance at 34.4%
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)83.4%
Of the clients who used social media, eight in ten are satisfied
Share of clients who used social media in planning their build and said they were satisfied with the house they got
Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)Issues

01
Put someone behind a camera and their own work stops. There is no slack on site for that.
The fixThe camera is worn on the body and films in first person, so the site needs no camera operator.

02
All that survives are progress photos and completion shots. From outside, there is no telling whose work it is.
The fixWe follow the day from the morning briefing to the clean-up in first person, leaving the craft itself on video.

03
Attendance and dates cap how many people can come, and anyone who couldn't is left with nothing.
The fixWe turn the open house into video and use it for the people who couldn't attend and on your project pages.

04
What a school leaver wants to know is what the site feels like and what the job actually is. Neither appears on the job posting or the company website, so you are off the list before they apply.
The fixOn the same day we film a young worker being shown the ropes and put it on your recruitment page and job ads.
Process
From deciding whose point of view to use, through filming, editing, delivery and repurposing into ads, supported as one continuous process
Phase01
Whose point of view shows which stage gets decided first.
We line up your annual programme against the open-house dates, lock in the sites and the weeks, and turn that into an order and a count. Ideas that don't depend on live work get prepared at the same time.
Phase02
We join a routine site visit or a framing day and film it all in one go.
Either our crew comes to you, or we lend the equipment and your site team films. Either way nobody appears on camera, so there is nothing to negotiate about faces.
Phase03
We look at both the pace people will watch and whether the information should be public.
Cuts of 0.8 to 1.8 seconds and the sound design go after full-view rate. The client's belongings, nameplates and other firms' signage get a second check at the edit.
Phase04
Not finished at delivery, but used again as an asset.
Delivered in as little as seven working days. Secondary use is included, so it can sit on project pages and recruitment pages too. Material that can only be filmed in certain seasons is managed as stock.
FAQ
We show work from close industries and walk through the process when we meet. What you judge us on is the proposal and shoot plan we bring to the first meeting, and how the shoot is organised. We can also start with a single video to see how it fits your sites.
It works without faces. POV films exactly what the operator sees, so no talent is needed. What appears is the movement of hands, the tools, the materials and the sound of the site. We build it to stand up on text and pacing.
We set it up so it doesn't. No separate day is arranged. We simply join a day when people are already moving, like a routine visit or the framing. Don't stop the work, don't enter hazardous areas, don't film anything with protective equipment removed. That line gets agreed up front.
Yes. The key is how far you can film ahead while the window is open. We hold batch-filmed material as stock and keep the count up in quiet months from that stock and from ideas that don't depend on live work.
Concept to delivery takes as little as seven working days. What we usually suggest is a short announcement video first, then the day itself published as a room tour the following week. We hand you a plan worked back from the date at the start.
On project pages and recruitment pages both. Secondary use is included, so they also work in company brochures and on exhibition screens. Anything that takes off can go into ads targeted at your catchment.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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