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POV Studio for Construction

POV Video for
Construction & Homebuilders

What people want to see in a build is less the finished house than the house going up. We produce POV video that follows framing and carpentry from the site's own point of view, with no talent.

  • TikTok
  • Instagram
  • YouTube

Numbers

Fewer people building, fewer tradespeople.Clients look on Instagram,and what they look at is layouts and past work

740,667homes

New homes are being built at a 62-year low

Housing starts in 2025: the lowest since 1963, 62 years ago

Ministry of Land, Infrastructure, Transport and Tourism, Statistical Survey on Building Construction Starts, published January 2026

25.7%

One tradesperson in four is over 60

Share of construction trades workers aged 60 or over (776,000 people). Most of them are expected to retire within ten years

Ministry of Land, Infrastructure, Transport and Tourism, Current State and Issues in the Construction Industry, May 2023

68%

Clients research not on portals but on Instagram

Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals

Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)

55.9%

Among social platforms people refer to, number one is also Instagram

Social platforms people referred to when building a home. YouTube follows at 43.7% and X at 38.2%

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

53.2%

What people look at is layouts and past projects

The most-referenced information on social media is floor plans. Past projects follow at 41.7% and performance at 34.4%

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

83.4%

Of the clients who used social media, eight in ten are satisfied

Share of clients who used social media in planning their build and said they were satisfied with the house they got

Zenrin Tokai, February 2025 (n=810, people who built a detached home within the past five years)

Issues

Four things that actually get stuck when construction firms post

Illustration of a construction site under steel scaffolding and a helmet rack with obvious gaps

01

No one spare to film

Put someone behind a camera and their own work stops. There is no slack on site for that.

The fixThe camera is worn on the body and films in first person, so the site needs no camera operator.

Illustration of an outdoor noticeboard with just a few paper job ads pinned to it

02

Nothing from the site reaches the outside

All that survives are progress photos and completion shots. From outside, there is no telling whose work it is.

The fixWe follow the day from the morning briefing to the clean-up in first person, leaving the craft itself on video.

Illustration of an open-house venue with rows of chairs and only a scattering of people seated

03

The open house ends with the day

Attendance and dates cap how many people can come, and anyone who couldn't is left with nothing.

The fixWe turn the open house into video and use it for the people who couldn't attend and on your project pages.

Illustration of a high-school student pausing with a blank job posting in hand, and a construction site hidden behind white hoarding

04

Young people don't come

What a school leaver wants to know is what the site feels like and what the job actually is. Neither appears on the job posting or the company website, so you are off the list before they apply.

The fixOn the same day we film a young worker being shown the ropes and put it on your recruitment page and job ads.

Process

How it actually runs in construction, from concept through delivery and reuse

Workflow

From deciding whose point of view to use, through filming, editing, delivery and repurposing into ads, supported as one continuous process

Illustration of the planning phase, where the point of view, the scenes and the shooting order are decided

Phase01

Concept and shoot plan
  • Designing the point of view
  • What can be filmed, and site safety rules
  • Setting the order and the number of videos

Whose point of view shows which stage gets decided first.

We line up your annual programme against the open-house dates, lock in the sites and the weeks, and turn that into an order and a count. Ideas that don't depend on live work get prepared at the same time.

Illustration of the filming phase, using an Insta360 to capture site work in POV

Phase02

Filming (crewed, or equipment on loan)
  • Batch filming timed to the programme
  • No talent, no faces
  • Insta360 on loan

We join a routine site visit or a framing day and film it all in one go.

Either our crew comes to you, or we lend the equipment and your site team films. Either way nobody appears on camera, so there is nothing to negotiate about faces.

Illustration of the editing phase: producing captions and thumbnails

Phase03

Editing and review
  • Pacing and on-screen text
  • Checking what's in frame
  • Your review step

We look at both the pace people will watch and whether the information should be public.

Cuts of 0.8 to 1.8 seconds and the sound design go after full-view rate. The client's belongings, nameplates and other firms' signage get a second check at the edit.

Illustration of the phase where delivered video is repurposed to project pages and ads

Phase04

Delivery, reuse, and managing the stock
  • Delivered in as little as seven working days
  • Repurposed to project pages
  • Stock filmed ahead of the season

Not finished at delivery, but used again as an asset.

Delivered in as little as seven working days. Secondary use is included, so it can sit on project pages and recruitment pages too. Material that can only be filmed in certain seasons is managed as stock.

FAQ

Questions we are often asked by construction firms and homebuilders

Have you produced this for construction firms before?

We show work from close industries and walk through the process when we meet. What you judge us on is the proposal and shoot plan we bring to the first meeting, and how the shoot is organised. We can also start with a single video to see how it fits your sites.

Our tradespeople don't want to be on camera. Does that still work?

It works without faces. POV films exactly what the operator sees, so no talent is needed. What appears is the movement of hands, the tools, the materials and the sound of the site. We build it to stand up on text and pacing.

Will filming get in the way of site safety or the programme?

We set it up so it doesn't. No separate day is arranged. We simply join a day when people are already moving, like a routine visit or the framing. Don't stop the work, don't enter hazardous areas, don't film anything with protective equipment removed. That line gets agreed up front.

Can you still get the numbers up on trades like craning, where the window is narrow?

Yes. The key is how far you can film ahead while the window is open. We hold batch-filmed material as stock and keep the count up in quiet months from that stock and from ideas that don't depend on live work.

We want this ready for a completed-home open house. How fast can you deliver?

Concept to delivery takes as little as seven working days. What we usually suggest is a short announcement video first, then the day itself published as a room tour the following week. We hand you a plan worked back from the date at the start.

Can the delivered files be used on our own site and recruitment pages?

On project pages and recruitment pages both. Secondary use is included, so they also work in company brochures and on exhibition screens. Anything that takes off can go into ads targeted at your catchment.

Services

Combines with our other services

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POV video for construction and homebuilders.
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