Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith short social videos,we build a system that brings in applicantsand run all of it for you.
We focus on the working day of site managers and craftspeople and the process of a home going up, and use it to bring in applications from people job boards never reach.
TikTok
Instagram
YouTube
Meta ads
Official LINE accountGraduate applications at a hair salon
30x
Part-time applications at a restaurant
370 applicants
Total views across accounts we run
500M+
69.6%
Seven in ten construction firms are short of people
Construction companies reporting a shortage of permanent staff. The highest of the 51 sectors surveyed, 17.3pt above the 52.3% all-industry average
Teikoku Databank, Survey of Corporate Labour Shortages, January 2026 (n=10,620)8.00×
Eight firms compete for every tradesperson
Jobs-to-applicants ratio for structural construction trades. Across all occupations it is 1.17, so eight firms compete for each candidate here
Ministry of Health, Labour and Welfare, Employment Referrals, March 2026 (published April 2026)14%
Of school-leaver vacancies, only one in seven gets filled
Against 92,980 school-leaver vacancies, 12,654 school leavers actually joined the construction industry. Posting the vacancy isn't reaching them
Calculated from the Ministry of Health, Labour and Welfare's school-leaver vacancy statistics and the Ministry of Education's FY2025 School Basic Survey25.7%
One tradesperson in four is over 60
Share of construction trades workers aged 60 or over (776,000 people). Most of them are expected to retire within ten years
Ministry of Land, Infrastructure, Transport and Tourism, Current State and Issues in the Construction Industry, May 202368%
Seven in ten firms turn work away for lack of people
Small and mid-sized construction firms who sometimes turn work away for lack of people. Not being able to hire becomes the ceiling on revenue
Craftbank Research Institute, Survey of Labour Shortages and Pay Rises in Small and Mid-Sized Construction, 2025 edition (5-100 employees, n=1,659)34.5%
One in three Someone who sees social media stops applying
Share who have abandoned an application after seeing social media or reviews. 83.8% check something other than official information before applying
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
01
Neither the atmosphere nor the work fits on a paper job posting. Video reaches students before they choose a path.
02
People who have seen even the hard work on video won't be caught off guard by the gap once they start.
03
People thinking of applying look at social media too. Posts build up on your own account and are still visible for next year's hiring.
04
Videos of a site that is careful from setup to clean-up help clients choose a builder too.
10M+views/month
We tailor the message for site supervisors and tradespeople. Safety and legal rules are set before filming. POV Studio
Results-based
In a month without results, you pay us nothing. Ads are set up to reach parents and teachers too. See pricing
Through to hire
Whether they come via job sites, referrals or school recommendations, everyone lands on the page and official LINE, with contact kept up through scheduling.
Tied to marketing
With one camera operator on site, work doesn't stop. Site videos can also become posts that show how carefully you build. Services to combine with
Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.
By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.
Video save rate
3.8×
Average save rate versus standard video
Branded search growth
+68%
Growth in brand-name searches driven by POV video
Lower ad CPA
-42%
Measured CPA reduction versus existing social ads
Our creative work
See all
Shimoda, Shizuoka
Shimoda View Hotel
Shibuya, Tokyo
A hair salon in Shibuya
Japan National Stadium, Tokyo
Iwasaki Honpo
Tokyo Tenryu
Asakusa, Tokyo
RAGTIME COIN FACTORY
Kawaramachi, Kyoto
Sugary, an acai bowl shop
Reilac Shiga FC
Doggies outfit customs
Kitaibaraki, Ibaraki
Izura Hot Spring
Process
Strategy, filming, the landing page, advertising and LINE, all held by us rather than split up
We learn about your hiring situation and walk you through the next steps.
It starts with how many people short you are, role by role.
We film the site without stopping the work.
The place applications land gets built before delivery.
Delivery starts as little as ten working days after filming finishes.
Budget keeps moving to the videos that work.
What we watchViews, average watch time, profile visits
What we watchProfile visits, saves
What we watchCost per application, arrivals at the landing page
What we watchArrivals at the landing page, form completion rate
What we watchInterview rate, LINE follows
The set-up above is only an example. The roles you are hiring for and the catchment around your sites change where you start.
All of this,
Ad spend is billed at cost.
| TripClearPay for results only | Job boardsPay-to-list | Typical ad agency |
|
|---|---|---|---|
| Agency |
¥0 | Listing |
Around 20% |
| Fixed |
¥0 | Charged per |
Often |
| Months with |
¥0 | Listing fee |
Fees |
| Middleman |
None | The board's |
None |
| Video, LP |
All |
Job ad copy only | Often arranged |
| After |
Your account and LINE remain |
Contact |
Depends on contract |
The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.
We'll lay out the approach and cost
FAQ
We explain examples and the process from close industries when we meet. The results with numbers behind them are collected on the performance-based recruitment marketing pages for restaurants and salons.
We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.
We agree the filming rules first. Four of them: don't stop the work, don't film from dangerous angles, don't publish anything with protective equipment removed, don't show the client's information. Choose POV, with one operator alongside the crew, and no talent and no lighting come onto the site. How we film is set out on POV video for construction and homebuilders.
There is. Someone considering applying looks beyond the posting and the company site to social media and reviews. Even if you hire one person, that person will search your company name.
Before the July vacancy filing, and ideally at the start of the year. School visits begin on 1 July and applications are accepted from 5 September, so the dates are fixed in advance.
Honestly, no. It takes time to surface as applications, so we ask for a six-month minimum in the design.
All of it. Concepts, filming, editing, posting, ad delivery and reporting sit with us, and what we ask of the site is attending one or two shoots a month.
It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.
Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.
From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.
We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.
Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.
The approach also builds in the long consideration period typical of the housing industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
