Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSystem Integration for Construction
Open-house sign-ups and renovation enquiries have both moved to the phone. We design and build the LINE and booking integration, and the measurement joining advertising to attendance.
Official LINE account
Meta ads
Numbers
13.1%
Using LINE among construction firms: still one in ten
Construction companies using LINE externally. Second after Instagram on 18.6%, but the level stays low
Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)35.2%
Even among firms that post, one in three
Share of construction companies using social media externally. Below the 40.8% all-industry average
Teikoku Databank, Survey of Business Use of Social Media, September 2023 (n=1,022)69.6%
Seven in ten construction firms are short of people
Construction companies reporting a shortage of permanent staff. The highest of the 51 sectors surveyed, leaving no capacity for admin or follow-up
Teikoku Databank, Survey of Corporate Labour Shortages, January 2026 (n=10,620)68%
Seven in ten firms turn work away for lack of people
Small and mid-sized construction firms who sometimes turn work away for lack of people. The acquisition problem isn't only about volume
Craftbank Research Institute, Survey of Labour Shortages and Pay Rises in Small and Mid-Sized Construction, 2025 edition (5-100 employees, n=1,659)39.6%
Six tenths of the cost rises haven't been passed on
Cost pass-through rate in construction. Below the 40.6% all-industry average, leaving no room to carry extra manual work on people
Teikoku Databank, April 202546.9%
What worked was posting on social
The acquisition channel housing companies and homebuilders felt worked best. Run as a system, it continues without adding headcount
Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)Issues
01
Someone calls after the form comes in, waits for a reply, then arranges a date. Out on site, you can't take the call at the hottest moment.
The fixConfirmations and day-before reminders go out automatically, carrying people to the day without waiting for a call.
02
The list is on paper, follow-up is in Excel, and the conversation is on someone's personal phone. The same client sits in three places, and re-keying eats the time.
The fixWe bring the list, attendance history and stage into one place, so nothing gets re-keyed.
03
Without measurement configured, the ad results stop at clicks and impressions. The booking and attendance numbers sit asleep in a different ledger.
The fixWe measure open-house booking completions and brochure requests, judging ads on bookings and cost per booking.
Solution
01
The enquiry form, the open-house list, the follow-up spreadsheet, LINE and the advertising. We look at what you have and write out the flow from enquiry to attendance.
02
We build a path straight from the rich menu to the booking page. Confirmations and day-before reminders are left to automated messages.
03
We configure the pixel and the Conversions API and measure open-house booking completions and brochure requests, so advertising can be judged on bookings and cost per booking.
04
With the list, attendance history and stage brought into one place, we keep the LINE messaging and the monthly booking report running.
What we watchFollowers, conversion to bookings, attendance rate
What we watchBookings, same-day cancellation rate
What we watchCompleted bookings, cost per booking
What we watchSign-up rate, bookings by source
What we watchRepeat attendance, meetings booked, referrals
For tools not on this list, we look at the specification and tell you whether integration is possible.
Process
All that's needed is account details for the tools you use, and how things currently flow from enquiry to attendance
Phase01
We identify what you use and where replies stall.
The enquiry form, the open-house list, the follow-up spreadsheet, LINE, the advertising. We look at what you have, then write out who is doing what, and where, between enquiry and attendance.
Phase02
We make finding you and attending one continuous line.
We share a single diagram of what social, advertising, your site, LINE and the booking system each handle and how the data moves, and decide how an open-house booking gets counted as a conversion.
Phase03
Configuring the admin screens is entirely our work.
Building the rich menu and the message sequences, connecting open-house and consultation bookings, configuring the pixel and Conversions API, installing measurement tags on the enquiry form. All of that is ours to do.
Phase04
We put a real booking through and launch with nothing unclear.
Test bookings confirm how notifications and reminders behave, and the existing list and customer data are migrated. The operating manual covers only what your team will actually touch.
Phase05
After launch we keep adjusting it against the numbers.
We run the LINE messaging and send you a monthly report on bookings and conversions. The gap between bookings and attendance each time is what tells us how to fix the social media and the advertising.
FAQ
You can proceed without changing them. We build around your existing booking form, customer records and LINE official account. Followers, bookings and customer data all carry over. We only suggest switching where it is clearly less work.
Partial engagements are fine. Just connecting LINE to open-house bookings, just configuring the pixel and Conversions API, just rebuilding the rich menu. We take one-off work like that.
We can handle all of it. Building the rich menu, connecting the booking system, setting up the message sequences, installing the measurement tags: our work. We hand over an operating manual before launch, and run training if you want it.
We talk through work from close industries and the process when we meet. The numbers and examples by industry are on the individual pages under system integration.
Integration and measurement alone takes from a few weeks. To make an imminent open house, we install the measurement on the enquiry form and LINE sign-ups first and add the message sequences afterwards.
What is collected, where it is stored and who internally can see it. In our experience, agreeing that first is the safer route. The contracts for each tool stay in your name; we are there to design, build and support the running of it.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Tell us what tools you use and we'll prepare a free proposal and quote
CONTACT