Social Ads for
Construction & Homebuilders

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on delivery narrowed to your build area and on video that shows the process of a home going up, so that ad spend turns into open-house bookings and brochure requests.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Home building starts on Instagram now

46.9%

What worked was posting on social

The acquisition channel housing companies and homebuilders felt worked best. Social advertising tied with it, while print flyers and portals did not make the top

Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)

57.6%

Of firms posting weekly, six in ten feel it works

How effective weekly, consistent posters feel it is. Among firms doing essentially nothing, the figure is 0%

Biz Creation, Survey of Homebuilder Acquisition Channels 2025, July 2025 (housing companies and homebuilders, n=128)

68%

Clients research not on portals but on Instagram

Share of people who built a custom home and used Instagram to research it. Fewer than 20% used housing portals

Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)

39.6%

Six tenths of the cost rises haven't been passed on

Cost pass-through rate in construction. Below the 40.6% all-industry average, which limits what is left for marketing

Teikoku Databank, April 2025

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for construction firms and homebuilders

01

Deliver only inside your build area

Brochure requests from outside the prefecture don't turn into orders. You only spend on people within the area you can build in.
02

Book show-home visits directly

Link straight to the booking page and separate calls by number, and you can count enquiries.
03

Find winners beyond exterior shots

Compare angles such as layout, performance and craftsmanship on small budgets, and the messages that work come into view.
04

Craftsmen's hands get watched to the end

Ads full of finished-house photos tend to get scrolled past. Video of cutting and fitting hardly reads as an ad.

Four reasons construction firms and homebuilders choose TripClear for social ads

10M+views/month

Strong in video creative

We shoot sites and past projects as vertical videos, one angle at a time. POV that doesn't stop work on site is also an option.
AI-powered

Creative testing at scale with AI

Announcements go out two to three weeks before a show-home event and brochure requests after it. AI lets us test at volume which messages work.
Past the click

End-to-end support

We tag the booking form and the brochure-request completion page. If there is no landing page, we start by building one.
Joined-up channels

A full range of marketing solutions

Reports centre on cost per acquisition and enquiries. Site videos that took off through account management can run as ads as they are. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From delivery design and measurement set-up to reporting and next month's plan: how it actually runs for a construction firm

Delivery design and measurement set-up through creative production, test delivery and reporting, supported without a break

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Account setup and measurement

Eight tenths of the outcome is settled before anything goes live.
3Creative production

A set you can test beats one perfect video, every time.
4Test campaigns and winner selection

No large budget moves until the data confirms the response.
5Optimise and scale

The narrower the catchment, the more it comes down to how fast you swap.
6Reporting and next month's plan

It doesn't end at spend and leads. It names the next site to film.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Have you run advertising for construction firms before?

We show work from close industries and walk through the process when we meet. The first month is deliberately limited to small test deliveries, to get a measured cost per enquiry in your own catchment.

We share case studies with builders and construction companies and results from similar industries, along with how we would proceed, when we talk.

How is the fee structured? Can it be performance-based?

There are two structures, fully performance-based and management-fee based. Because housing conversions tend to be a visit or an appointment, we usually propose the management fee. The detailed terms are set out on the social ads pricing page.

Our build area is small. Does advertising still work with a tight catchment?

It does. But the same people see it repeatedly, so we prepare several videos per angle and build it on the assumption that they get swapped before anyone tires of them.

We hear housing advertising faces strict review and regulation.

We always check before delivery. On Meta, housing advertising falls into a special category, which restricts targeting. Claims and comparisons also need to be agreed in advance.

We have no video to advertise with. Can we start with photos?

Photos alone can run. Honestly, though, they are harder to grow. Where there is no material, one option is for an operator to join a routine site visit or a framing day and finish it as vertical video in POV, with nobody on camera. For how we film, see POV video for construction and homebuilders.

Can we advertise only in the short run-up to an open house?

Short bursts are possible. We work back from the date and switch between announcement, final reminder and follow-up. Stop before learning completes, though, and cost per acquisition stays high.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support construction firms and homebuilders. For the company profile, see Company.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

Do you also work with construction companies and housing makers, not only builders?

Yes. Builders, construction companies, housing makers and renovation companies all use the same approach of showing the site and the craftspeople at work.

The approach also builds in the long consideration period typical of the housing industry.

View the full service lineup

Get in touch

Social ads for construction and homebuilders.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Social Ads forConstruction & Homebuilders

Results

Home building starts on Instagram now

4 benefits of social ads for construction firms and homebuilders

Deliver only inside your build area

Book show-home visits directly

Find winners beyond exterior shots

Craftsmen's hands get watched to the end

Four reasons construction firms and homebuilders choose TripClear for social ads

Strong in video creative

Creative testing at scale with AI

End-to-end support

A full range of marketing solutions

Creative that moves people

From delivery design and measurement set-up to reporting and next month's plan: how it actually runs for a construction firm

1Inquiry and quote

2Account setup and measurement

3Creative production

4Test campaigns and winner selection

5Optimise and scale

6Reporting and next month's plan

In construction and homebuilding,the platform mix, and what we watch on each

Performance-based or management fee — choose whichever suits your product and your goal

Pure performance-based

Management fee

Questions we are often asked by construction firms and homebuilders

Other support for construction firms, and social ads in other industries

Other services for construction and homebuilding

Social ads in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Social ads for construction and homebuilders.Get in touch,we're always happy to talk

Social Ads for
Construction & Homebuilders

Every social marketing service can be taken
on its own or in combination

Social ads for construction and homebuilders.
Get in touch,
we're always happy to talk