Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSNS Account Management for Retail & E-Commerce
Shelf tags and point-of-sale material don't give you the time to explain a product. We run the official accounts for retail chains, makers and e-commerce businesses, from concept through filming, editing, posting and analysis, as one piece of work.
Instagram
TikTok
YouTube
Numbers
69.8%
For discovering a product, number one is short video
The format most likely to introduce people to a product. 64.5% come across products by chance
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. Instagram 15.4% and TikTok 12.7% among others, against 33.6% for search
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)63.3%
Of those who get interested, six in ten go on to buy
Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)69.6%
A product seen on social: 70% buy it later
Share of people who have later gone back and bought a product they saw on social media
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)34.7%
What decides the purchase is posts by ordinary users
The most influential source on purchase decisions in household goods. In fashion, official accounts lead
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)5.8%
Retailers who saw no effect: just 6%
Share of retailers who said running social media produced no particular effect. Manufacturing is highest by sector at 26.3%
Tokyo Shoko Research, Survey of Corporate Social Media Use, 2023 (n=4,947 companies)Issues
01
The more brand checks it goes through, the blander the footage becomes. That look of advertising is exactly why people avoid it.
The fixWe film arrival, use and production from the viewer's point of view, creating contact that doesn't look like an ad.
02
Without measurement in place on the product page and TikTok Shop, people who watch the video never get as far as buying.
The fixWe put measurement on the product page and TikTok Shop in place before posting, and track through to referrals.
03
Follower count is easy to explain internally, and it is a long way from whether the product sold.
The fixWe replace the KPIs with save rate, time spent and referrals, and report in that order.
04
Gaps in store, logistics at peak, more hands for e-commerce. Listing fees don't come back when nobody applies, and what the till and restocking are really like can't go in the conditions box of a job posting.
The fixWe film material from the worker's point of view, restocking and packing, and use it for hiring.
Solution
01
Your lead products and price brackets, the split across e-commerce, stores and wholesale, and the approval process. We ask about those, then set each platform's role and the KPIs first.
02
One operator traces the viewer's line of sight in POV. With nobody on camera there is no likeness risk, and material from the worker's point of view, restocking and packing, goes to hiring.
03
Where shared material only needs the on-screen text and the site name swapped, production effort doesn't scale with the number of sites.
04
Measurement on the product page and TikTok Shop is in place before posting. Monthly reporting runs save rate, time spent and referrals, in that order.
What we watchAverage watch time, full-view rate, taps through
What we watchSaves, profile visits, link clicks
What we watchRetention rate, subscriptions, branded search
What we watchArrivals at the product page, purchases, average order value
What we watchPer-site tracking links, visits, reviews
This set-up is only an example. Your products, number of sites and whether you run your own store change the order.
Results
Retail & EC / SNS Account
Managed vertical video showing the back of a pudding workshop in POV and sending people to the shop link in the profile. One video passed a million views.
1,292 clicks a month on the shop link (5x the previous month)
Over 2m views a month from 4 posts, 2,300 new followers, 1,424 saves
There is no time in front of a shelf to explain where a product came from.
Creating that time before people get there is our job.
Process
Account design through filming, posting and analysis, supported throughout
Phase01
It starts with which product, to whom, and bought where.
We ask about your lead products and price brackets, the revenue mix, your current KPIs and the approval and brand check process. Setting each platform's role comes after that.
Phase02
Before filming, we build it to a form that will clear approval.
We lay out subjects along three lines — arrival, use and behind the scenes — and get the business unit's approval at the storyboard stage. The wording checks happen here too.
Phase03
Eight to ten videos in a day, without stopping the shop floor or production.
The shop floor before opening or when it quietens down, logistics and production between stages. Confidential areas and what stays out of frame get excluded while the shooting plan is drawn.
Phase04
Built so a note doesn't mean rebuilding the whole video.
It is built so scenes can be swapped individually, so a note only means fixing that cut. For multi-site work, only the site name changes.
Phase05
We identify the videos that grew and extend them into advertising and the shop floor.
We prepare several openings and endings and test over five working days. Monthly reporting leads with arrivals at the product page, purchases and per-site tracking links.
FAQ
We build it from what can be filmed. If the production line is off limits, the setting becomes the shop floor, the packing bench in logistics, or the product arriving at someone's home and being used. What may not be filmed gets listed and agreed at the first meeting.
It can. We put the proposal and storyboards in front of you before filming and take approval there. The material is designed so scenes can be swapped after editing too, so nothing gets rebuilt from scratch.
The wording checks cover not only the caption text but the text inside images, the on-screen text, thumbnails, pinned comments and the destination page. Anything borderline gets agreed with your legal and regulatory people in advance.
It depends on the product. Where buyers skew older, TikTok sits as the way in and the roles closer to purchase go to Instagram Reels and YouTube. The same material runs across platforms, so no extra filming is needed.
The capacity to keep putting video out matters more than the listing itself. Listing alone, honestly, doesn't move. Putting the taps through to the product page and the measurement in place first widens what can be counted.
Starting small is what we recommend. Begin with a pilot of one shoot day and two videos, and take the real numbers — save rate, average watch time and taps through to the product page — into the next budget round.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT