Top Services

Social × Video Marketing

Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing

AI × R&D

AllRev AI Consulting

Product × Travel

Travi Travel App Works Columns Company Company information Mission Contact

Social Media Management for
Retail & E-commerce

With short vertical videos,we get you seen, then chosenand run all of it for you.

  • More saves, more branded search, longer viewing
  • Strategy to reporting, one-stop management
  • Strong at sharing the experience
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

We focus on the experience of picking up and using a product from your shop or online store, and on the process by which it is planned and made. We use this to build brand recall, drive sales and support hiring.

Results

  • Avg. save rate

    3.8×

  • Avg. watch time

    5×

  • Avg. branded searches

    +68%

Shopping starts on social media now

69.8%

For discovering a product, number one is short video

The format most likely to introduce people to a product. 64.5% come across products by chance

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

45.2%

Gen Z shop from social, not from search

The service people turn to first when researching a product. Instagram 15.4% and TikTok 12.7% among others, against 33.6% for search

TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)

63.3%

Of those who get interested, six in ten go on to buy

Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

69.6%

A product seen on social: 70% buy it later

Share of people who have later gone back and bought a product they saw on social media

TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)

34.7%

What decides the purchase is posts by ordinary users

The most influential source on purchase decisions in household goods. In fashion, official accounts lead

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

5.8%

Retailers who saw no effect: just 6%

Share of retailers who said running social media produced no particular effect. Manufacturing is highest by sector at 26.3%

Tokyo Shoko Research, Survey of Corporate Social Media Use, 2023 (n=4,947 companies)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of social media for retail and e-commerce

  1. 01

    Reach people in a way that doesn't look like an ad

    Vertical videos in recommendation feeds reach people who don't know the product yet, along with the moment it is used.

  2. 02

    Measure results closer to sales

    Beyond follower counts, social media can count saves, watch time and traffic sent to product pages.

  3. 03

    Let viewers buy on the spot

    Connect posts to the product page or TikTok Shop, and viewers can go on to buy while the interest is still fresh.

  4. 04

    Show store and warehouse work before people apply

    A job ad can't show what the register or restocking is really like, but staff's-eye videos show the work before people apply.

Four reasons retail and e-commerce brands choose TripClear for social media

  1. 3.8×

    More saves, more branded search, longer viewing

    POV follows the moments a product arrives, gets used and gets made, through the buyer's eyes. POV Studio

  2. Fully handled

    One-stop management

    We learn what you sell where and how approvals work, then set each platform's role and KPIs.

  3. Japan's first

    A professional POV team

    One camera operator from an official Insta360 partner films without stopping the sales floor or production. POV Studio

  4. 10M+views/month

    An organic track record that speaks for itself

    Winning videos become shared assets at headquarters and go out to each store with only the store name and captions swapped.

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Video cases

See all
  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

    250K views

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

    906K views

View counts are from TikTok as of October 2026

See our results →

Process

From account design to posting and analysis: how it actually runs in retail and e-commerce

Account design through filming, posting and analysis, supported throughout

  1. 1Inquiry and quote

    We learn where your account stands and what you want from it, then quote based on shooting frequency and content plans.

  2. 2Account strategy

    It starts with which product, to whom, and bought where.

  3. 3Concept (script and storyboard)

    Before filming, we build it to a form that will clear approval.

  4. 4Filming

    Eight to ten videos in a day, without stopping the shop floor or production.

  5. 5Editing

    Built so a note doesn't mean rebuilding the whole video.

  6. 6Posting and analysis

    We identify the videos that grew and extend them into advertising and the shop floor.

The platform mix in retail and e-commerce, and what we watch on each

TikTokdiscovery Meeting people who don't know the product yet

What we watchAverage watch time, full-view rate, taps through

InstagramReels and feed Where price and use get checked before buying

What we watchSaves, profile visits, link clicks

YouTubewhere branded search lands How to use it, and comparisons, at greater length

What we watchRetention rate, subscriptions, branded search

TikTok Shop and your own store Moving from video to purchase without a break

What we watchArrivals at the product page, purchases, average order value

In store and staff posting Head office material distributed by sites, connected to the shop floor

What we watchPer-site tracking links, visits, reviews

This set-up is only an example. Your products, number of sites and whether you run your own store change the order.

Price

Pricing

Social media management / POV video production

JPY 300,000/month and up

Pricing moves with the number of videos and the ideas behind them

  • Full account management
  • Secondary usage rights
  • Paid media recommendations
  • No equipment cost (we lend the gear as an official Insta360 partner)

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Managed social media we have run in retail and e-commerce

POV video from Tokyo Tenryu's pudding workshop

Retail & EC / SNS Account

Tokyo Tenryu

Managed vertical video showing the back of a pudding workshop in POV and sending people to the shop link in the profile. One video passed a million views.

1,292 clicks a month on the shop link (5x the previous month)
Over 2m views a month from 4 posts, 2,300 new followers, 1,424 saves

NO IMAGE

Supermarket / SNS Account

A major supermarket chain

Management of a supermarket's official social media accounts.

10,000 followers in 1 month

FAQ

Questions we are often asked by retailers, e-commerce and consumer goods makers

We can't get permission to film the factory or warehouse. How do you film the product in use?

We build it from what can be filmed. If the production line is off limits, the setting becomes the shop floor, the packing bench in logistics, or the product arriving at someone's home and being used, all followed in POV. What may not be filmed gets listed and agreed at the first meeting. There is a fuller explanation on POV video for retail and e-commerce.

Do you have results in retail and e-commerce?

We do. For Tokyo Tenryu we showed the workshop behind the scenes in POV and grew clicks through to the online shop to 1,292 a month. For a major supermarket chain, the account reached 10,000 followers in its first month. The same team can handle social media management and e-commerce and booking system integration, so we improve by moving back and forth between the videos and where they land. For more of our work, see Works.

Case studies with retail and e-commerce are shown in the results section on this page and in Works.

What does it cost, and what is the going rate?

Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.

Can we hire you for Instagram management or TikTok management?

Our SNS account management is built around Instagram management and TikTok management. We handle the whole package, from concept and profile planning through ideas, filming and editing for Reels and vertical videos, to posting and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support retail and e-commerce. For the company profile, see Company.

Our internal approvals are strict and the business unit has to review before anything is published. Can this still run?

It can. We put the proposal and storyboards in front of you before filming and take approval there. The material is designed so scenes can be swapped after editing too, so nothing gets rebuilt from scratch.

How far do you check pharmaceutical and advertising law compliance?

The wording checks cover not only the caption text but the text inside images, the on-screen text, thumbnails, pinned comments and the destination page. Anything borderline gets agreed with your legal and regulatory people in advance.

Isn't TikTok too young for our buyers?

It depends on the product. Where buyers skew older, TikTok sits as the way in and the roles closer to purchase go to Instagram Reels and YouTube. The same material runs across platforms, so no extra filming is needed.

Should we be on TikTok Shop and Instagram shopping?

The capacity to keep putting video out matters more than the listing itself. Listing alone, honestly, doesn't move. Putting the taps through to the product page and the measurement in place first widens what can be counted.

Can we start small and take the numbers to the business internally?

Starting small is what we recommend. Begin with a pilot of one shoot day and two videos, and take the real numbers — save rate, average watch time and taps through to the product page — into the next budget round.

Get in touch

Managed social media for
retail and e-commerce.
Get in touch,
we're always happy to talk

Free consultations and quotes available