Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInfluencer PR for Retail & E-Commerce
Send a product and leave it there, and the day after the post scrolls past nothing remains. Selection, designing the disclosure and measurement all sit with us.
Instagram
TikTok
YouTube
Numbers
34.7%
In household goods, what decides it is posts by ordinary users
The most influential source on purchase decisions in household goods. In cosmetics and skincare, ordinary users also lead, at 25.2%
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)30.2%
Only in fashion do official accounts lead
The most influential source on purchase decisions in fashion and apparel: official brand accounts
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)68.3%
Even labelled #PR, seven in ten still take it in
Combined share of people who take posts labelled #PR or #promotion into account. Only 13.2% say they disregard them
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)69.8%
What starts it most is short video
The format most likely to introduce people to a product. 64.5% come across products by chance
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)69.6%
A product they saw gets bought later on
Share of people who have later gone back and bought a product they saw on social media
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)2.7×
It prompts 2.7 times as much as shelves or TV
Across three social platforms, 211 selections named social as what prompted a purchase, against 79 for in-store and 77 for TV advertising
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)Issues
01
Among similar products, the reason to choose doesn't come through. People scroll past before reading anything.
The fixWe choose people close to the audience that uses the product and hand over, in writing, the scenes we want shown.
02
Start without a coupon code or a tracking link and the relationship to purchases can never be counted afterwards.
The fixWe prepare per-creator coupons and tracking links first, and count it in purchases.
03
Stop the delivery and the revenue stops with it. You still haven't reached the point where people buy you by name.
The fixWe push the posts that grew into advertising while building words that stay in the search results after delivery stops.
Solution
01
Recent average views, follower age and location, and their record in the same category. We check those and present candidates from nano to mid-tier.
02
Dispatch, delivery and the posting date are managed by us. The scenes we want shown and the claims that can't be used are written out in detail and handed over.
03
The PR disclosure goes into the contract down to the wording and placement. What we check isn't just the caption but the on-screen text and the destination page.
04
Purchases are counted through per-creator coupons and tracking links, and posts that grew go into advertising. After delivery stops, the words remain in the posts and in search results.
What we watchSaves, profile visits, coupon redemptions
What we watchLink clicks, arrivals at the product page
What we watchViews, average watch time, branded search
What we watchCPA, ROAS, click-through rate
What we watchPurchases, reviews, how recent the posts are
Only an example. The price bracket and the buyers change the tier you cast.
Process
Shortlisting and negotiation through dispatch, reviewing the post and measurement, supported without a break
Phase01
It starts with which product, to whom, and by when.
We ask about your lead products and price brackets, their share of revenue, and any launch or event dates, then decide what the casting is going after. We also confirm your approval process and how long it takes.
Phase02
We choose people close to who actually uses the product, on data we have checked.
We check recent average views, follower age and location, and their record in the same category, then present candidates split into segments from nano to mid-tier.
Phase03
From dispatch to the posting date, the schedule runs through us alone.
Dispatch, delivery and the posting date are ours to manage. We hand over guidelines setting out the scenes we want shown and the claims that can't be used, and check every post before publication.
Phase04
We confirm the result in numbers and turn what grew into the next sale.
We report the insights collected, and the per-creator coupons and tracking links, against purchases in your own shop. Posts that grew go straight into advertising.
FAQ
It depends on whether you need the post guaranteed. To be sure of the volume, use paid engagements with a posting obligation in the contract. Nano and micro creators work through gifting.
On the data, the opposite. 63.0% said they trust a poster who discloses that something is advertising, rising to 77.7% among people in their twenties (Consumer Affairs Agency, FY2023).
Not just the caption. We check the text inside images, on-screen video text, thumbnails, pinned comments and the destination page. Prohibited claims are listed out in writing.
With secondary-use permission in the contract, yes. But keep the PR disclosure on the repost. The most common misunderstanding is that disclosure at the time of posting makes it unnecessary when reposted.
If the counting is agreed before casting, yes. We give each creator a separate coupon code and tracking link and report them against purchase measurement in your own shop.
We explain in detail how casting runs for comparable products when we meet. Our social media results in retail and e-commerce are on the Social media management for retail and e-commerce page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT