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Influencer PR for
Retail & E-commerce

With creators chosen by data,we get you known, then visitedand run all of it for you.

  • Strong in travel creators
  • Strategy to reporting, one-stop management
  • Any genre, chosen by data

We focus on the experience of creators who actually used the product describing it from unboxing to everyday use in their own words, and use it to drive branded search and purchases.

Results

Shopping is decided by social media posts now

34.7%

In household goods, what decides it is posts by ordinary users

The most influential source on purchase decisions in household goods. In cosmetics and skincare, ordinary users also lead, at 25.2%

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

30.2%

Only in fashion do official accounts lead

The most influential source on purchase decisions in fashion and apparel: official brand accounts

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

68.3%

Even labelled #PR, seven in ten still take it in

Combined share of people who take posts labelled #PR or #promotion into account. Only 13.2% say they disregard them

TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)

69.8%

What starts it most is short video

The format most likely to introduce people to a product. 64.5% come across products by chance

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

69.6%

A product they saw gets bought later on

Share of people who have later gone back and bought a product they saw on social media

TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)

2.7×

It prompts 2.7 times as much as shelves or TV

Across three social platforms, 211 selections named social as what prompted a purchase, against 79 for in-store and 77 for TV advertising

TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of influencer PR for retail and e-commerce

  1. 01

    Stand out with users' voices

    Someone who has used the product showing how it feels does more to decide a purchase than the copy on the package.

  2. 02

    Land on launch and sale days

    Line up posts on day one, and they reach people who follow that category all at once.

  3. 03

    Test several and compare sales

    Give each small to mid-sized creator their own coupon code, and you can compare which posts sold.

  4. 04

    Posts outlast your ads

    Posts can go on product pages and into ads, and their words stay in search results after the campaign ends.

Four reasons retailers and e-commerce brands choose TripClear for influencer PR

  1. 20M+combined followers

    Strong in travel creators

    We also look outside our network for each product category, and line up creators from nano to mid-tier.

  2. Fully handled

    One-stop management

    We handle shipping and the posting schedule, and check not only captions but on-screen text and link destinations.

  3. Chosen by data

    Any genre, chosen by data

    We check past posts in the same category too, and build the shortlist starting with those closest to the people who use the product. By industry

  4. Reused as ads

    A full range of marketing solutions

    Purchases are counted through each creator's coupon and tracking link, and posts leave words people find when they search for you by name. Services to combine with

Process

From selection through posting and measurement: how it actually runs in retail and e-commerce

Shortlisting and negotiation through dispatch, reviewing the post and measurement, supported without a break

  1. 1Inquiry and quote

    We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.

  2. 2Kickoff meeting

    It starts with which product, to whom, and by when.

  3. 3Casting plan

    We choose people close to who actually uses the product, on data we have checked.

  4. 4Dispatch, filming and posting

    From dispatch to the posting date, the schedule runs through us alone.

  5. 5Measurement after the post, and repurposing into ads

    We confirm the result in numbers and turn what grew into the next sale.

Where we cast in retail and e-commerce, and what we watch on each

InstagramReels Showing the moment of use in a way people see themselves in

What we watchSaves, profile visits, coupon redemptions

InstagramStories Where links can go directly. Timed to the launch date

What we watchLink clicks, arrivals at the product page

TikTokmid-tier and well-known Widening fast. Reaching people who don't know you yet

What we watchViews, average watch time, branded search

Partnership ads Delivered as advertising under the creator's own name

What we watchCPA, ROAS, click-through rate

Your own shop and review section The landing layer. Review volume and freshness move too

What we watchPurchases, reviews, how recent the posts are

Only an example. The price bracket and the buyers change the tier you cast.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by retailers, e-commerce and consumer goods makers

Will creators post if we only send the product?

It depends on whether you need the post guaranteed. To be sure of the volume, use paid engagements with a posting obligation in the contract. Nano and micro creators work through gifting.

Doesn't adding #PR stop it landing?

On the data, the opposite. 63.0% said they trust a poster who discloses that something is advertising, rising to 77.7% among people in their twenties (Consumer Affairs Agency, FY2023).

Our product falls under pharmaceutical law. How far do you check the script?

Not just the caption. We check the text inside images, on-screen video text, thumbnails, pinned comments and the destination page. Prohibited claims are listed out in writing.

Can we repost the influencer's post on our own site and in ads?

With secondary-use permission in the contract, yes. But keep the PR disclosure on the repost. The most common misunderstanding is that disclosure at the time of posting makes it unnecessary when reposted. If what you need is material to run as your own advertising, POV video with nobody on camera is another option. See POV video for retail and e-commerce as well.

Can influencer work be measured through to purchase?

If the counting is agreed before casting, yes. We give each creator a separate coupon code and tracking link and report them against purchase measurement in your own shop.

Have you worked in retail or e-commerce? Could we see an example?

We explain in detail how casting runs for comparable products when we meet. Our social media results in retail and e-commerce are on the Social media management for retail and e-commerce page.

Our case studies with retail and e-commerce are introduced on the social media management page.

What does it cost, and what is the going rate?

It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.

Can we hire you as an influencer casting agency?

Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support retail and e-commerce. For the company profile, see Company.

How do you handle the stealth marketing rules and the Act against Unjustifiable Premiums and Misleading Representations?

Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.

Get in touch

Influencer PR for
retail and e-commerce.
Get in touch,
we're always happy to talk

Free consultations and quotes available