Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTEC Operations for Retail & EC
A video can take off and still produce no revenue if the place to buy is far away. The same team handles building and running the shop, the social integrations and the purchase measurement on advertising.
Instagram Shopping
TikTok Shop
Official LINE account
Meta ads
Numbers
about 70%
On TikTok Shop, 70% of sales come from video
Share of gross merchandise value on TikTok Shop originating from video and live streams, six months after launch
TikTok Newsroom official announcement, 20259.78%
Nine tenths of goods retail still isn't sold online
E-commerce penetration of the 15.2194 trillion yen consumer goods e-commerce market. Food and drink stands at 4.52%, up 6.36% year on year
Ministry of Economy, Trade and Industry, FY2024 Survey of Electronic Commerce, published August 202569.6%
A product seen on social: 70% buy it later
Share of people who have later gone back and bought a product they saw on social media
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)50.2%
Before buying, half of people check
Only 26.6% bought the product that came to mind outright. Half check information before purchase
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)37.8%
Without information, four in ten walk away
Where the information needed at the point of purchase can't be found: postponing or abandoning the purchase, plus switching to a different product
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)Issues
01
The profile link drops people on a listing page and they have to hunt for the product again. Sometimes the product being featured sits there out of stock.
The fixWe put the product catalogue in order and send people straight to the product from Instagram Shopping and TikTok Shop.
02
Product pages get rebuilt, stock is managed twice across the marketplace and your own shop, orders are keyed in by hand. This is where your team's time runs out.
The fixWe build Shopify or BASE and list the products, and handle the orders and stock too.
03
Without measurement in place, the results stop at clicks. You end up setting the next budget without knowing which post sold how much.
The fixA pixel, CAPI and consistent UTMs lay out which post and which ad sold how many.
Solution
01
Your own cart and any parallel marketplace listings, how stock is managed, and who handles orders through to dispatch and how long it takes.
02
We build Shopify or BASE and list the products, put the product catalogue in order, and connect it to Instagram Shopping and TikTok Shop.
03
We put a pixel and the Conversions API on your shop and make the UTM conventions consistent, so which post and which ad sold how many lines up.
04
Product page updates, order and stock handling, LINE messaging and monthly reporting are all ours. Whatever path sold goes back into the next shoot.
What we watchPurchases, conversion rate, average order value, out-of-stock rate
What we watchTaps on product tags, taps through to the shop
What we watchOrders originating from video, conversion from views
What we watchFollowers, click rate per message, repeat purchase rate
What we watchPurchases, cost per acquisition, ROAS
For tools not listed, we check the specification and tell you whether they can be connected.
Process
Account details for the tools you use, and how things flow from order to dispatch. That is enough
Phase01
We identify what you use and where manual work remains.
Your own cart and any parallel marketplace listings, how stock is managed, and who handles orders through to dispatch and how long it takes. We also look at whether ad measurement is in place.
Phase02
From finding the product to buying it becomes one line.
Your own shop, Instagram Shopping, TikTok Shop, the marketplaces. We divide what each handles, then decide where the backbone of revenue sits and what gets measured as a result.
Phase03
Every hand inside the admin screens is ours.
Building Shopify or BASE and listing the products, putting the product catalogue in order, configuring the TikTok Shop listing, installing the pixel, building the rich menu. All of that work is on our side.
Phase04
We buy something for real and check the notifications, the stock and the measurement.
A test purchase confirms the order notification, how stock decrements and how the purchase event is measured. Migrating existing product and customer data and reviews comes after that.
Phase05
After launch, whatever sold goes back to the production side.
Product page updates, order and stock handling, LINE messaging, monthly reporting. We carry all of that, and push the posts that got a response into advertising.
FAQ
That's fine. We build around the Shopify, BASE or STORES you already use. Marketplaces limit what data you can get, so we draw the line on what is measurable up front and rebuild the decision-making around your own shop.
Creating product pages, replacing images, tidying categories and attributes, updating stock and prices: listing work is ours. Realistically, we start with your top sellers by revenue and the products being pushed in video.
Listing alone won't sell. It is a storefront where purchases start from video and live streams, so the real thing is having the capacity to keep putting video out. Honestly, the listing is just the exit.
We put a pixel and the Conversions API on your shop and measure through to purchase completion. Make the UTM naming consistent alongside it and which post and which ad sold how many lines up on one table. Decisions start there.
Both product pages and social posts. Not just the caption text but the text inside images, on-screen video text, thumbnails, pinned comments and the landing page behind the link. That is the scope we check.
We talk through how e-commerce operations and system integration run, with examples from close industries, when we meet. Our social media results in retail and e-commerce are on the Social media management for retail and e-commerce page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT