Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTSNS Advertising for Retail & E-Commerce
Keep recycling the same still and the cost per acquisition never comes down. We get measurement through to purchase in place, then run the vertical video whose response is already proven.
Meta
TikTok
YouTube
Numbers
69.8%
For discovering a product, number one is short video
The format most likely to introduce people to a product. 64.5% come across products by chance
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)63.3%
Of those who get interested, six in ten go on to buy
Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)34.7%
What decides the purchase is posts by ordinary users
The most influential source on purchase decisions in household goods. The more it looks like advertising, the less it works
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)37.8%
Without information, four in ten walk away
Where the information needed at the point of purchase can't be found: 20.5% postpone or abandon the purchase and 17.3% switch to a different product
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)2.7×
It prompts 2.7 times as much as shelves or TV
Across three social platforms, 211 selections named social as what prompted a purchase, against 79 for in-store and 77 for TV advertising
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)Issues
01
If the material stays the same, tuning the delivery settings only gets you so far. Without volume, you can't swap fast enough either.
The fixWe run small budgets across a set split by angle — price, use, comparison, gifting — then move to what works.
02
With no pixel and no Conversions API in place, all that is left is impressions and clicks.
The fixWe get the pixel and CAPI on the purchase completion page, plus GA4 and UTMs, in place first, then deliver.
03
The more volume you add, the more it gets avoided as advertising wearing the face of advertising. What should grow is the contact that doesn't look like an ad.
The fixWe run video that took off in organic as Spark Ads or partnership ads.
Solution
01
Beyond the pixel on the purchase completion page, we set the Conversions API up server-side as well, then connect GA4, UTMs, the product catalogue and your order data.
02
We pick posts whose retention and saves climbed early and recut them to 10-20 seconds, delivered as Spark Ads or partnership ads.
03
Price, how to use it, comparison, gifting. Angles run simultaneously in small budgets, and only what works goes to full delivery. The ceiling and the conditions for raising it are agreed first.
04
We look past ROAS alone to CPM, retention, saves and branded search, set against ad spend as a share of revenue, and propose what to produce next month.
What we watchPurchases, CPA, ROAS
What we watchCompletion rate, arrivals at the product page
What we watchRetention rate, branded search
What we watchFrequency, CPA
What we watchPurchases, average order value, coupon redemptions
The mix is one example. Which platform comes first changes with price point and whether you run your own store.
Process
Delivery design through purchase measurement, reporting and next month's plan, supported end to end
Phase01
Whether advertising works is all but settled in the set-up before delivery.
We start by asking about your lead products, your revenue mix and your target CPA and ROAS. Then we pick platforms and objectives and get purchase completions countable.
Phase02
Better to assemble a comparable set than to wait for one perfect video.
Posts whose retention and saves climbed get recut to 10-20 seconds, prepared across separate angles: price, how to use it, comparison, gifting.
Phase03
No large budget goes in until the data confirms the response.
Several run at once in small budgets, and we narrow them on CPM, retention, click-through and early purchase numbers.
Phase04
Budget moves to what works, rotating on a short cycle.
Budget goes to the deliveries that perform, swapped into variants before frequency tops out. The angle that worked carries to the next product.
Phase05
The report leads with what you spent and how much sold.
Reporting leads with purchases, CPA and ROAS. Leading indicators and ad spend as a share of revenue sit alongside, together with the brief for what to make next month.
FAQ
There are two structures, fully performance-based and management-fee based. Performance-based where the purchase or application completes online; a management fee where sales are mostly in store and no single conversion point works. The terms for each are on the social ads pricing page.
Taking production alone is fine. Ad management stays with your existing agency and we hold only the ad creative production and the analysis. All we need is view access to the ad account.
We layer the counting. Beyond the pixel on the purchase completion page we set the Conversions API up server-side, then reconcile against GA4, UTMs and your order data. In-store purchases are covered with dedicated coupon codes.
Honestly, being listed isn't enough. It is a storefront where people buy off video and live streams, so what matters is whether you have the volume of video to keep feeding it.
We close them off at the script stage, before submission. Not just the caption but the on-screen text, the thumbnail and the destination page. Only claims with evidence behind them survive.
What we propose is writing the ceiling and the conditions for raising it down first. Because we confirm the response in small budgets before going to full delivery, no budget gets spent on advertising that may not work.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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