Social Ads for
Retail & E-commerce

With vertical video ads,we find the winners and back themand run all of it for you.

Strong in video creative
Full support after the click
A full range of marketing solutions

We focus on vertical video showing the experience of picking up and using the product and on delivery with purchase tracking in place, so that retail and e-commerce ad spend turns into purchases and repeat purchases.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Shopping starts on social media now

69.8%

For discovering a product, number one is short video

The format most likely to introduce people to a product. 64.5% come across products by chance

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

63.3%

Of those who get interested, six in ten go on to buy

Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

34.7%

What decides the purchase is posts by ordinary users

The most influential source on purchase decisions in household goods. The more it looks like advertising, the less it works

Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)

45.2%

Gen Z shop from social, not from search

The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%

TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)

37.8%

Without information, four in ten walk away

Where the information needed at the point of purchase can't be found: 20.5% postpone or abandon the purchase and 17.3% switch to a different product

TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)

2.7×

It prompts 2.7 times as much as shelves or TV

Across three social platforms, 211 selections named social as what prompted a purchase, against 79 for in-store and 77 for TV advertising

TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)

Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring
Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
Sweets maker
Tokyo Tenryu
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
Football club
Reilac Shiga FC
Auto repair
Doggies outfit customs (Dufflyer LLC)
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of social ads for retail and e-commerce

01

Reach likely buyers

You can reach people similar to your buyers or who visited your site, and give a final nudge to people who know the product.
02

See which video made the sale

Without a pixel or CAPI, all you have is impressions and clicks. We send completed purchases back to the ad platform.
03

Test in batches, lower your CPA

With the same creative, setting tweaks hit a ceiling. We run different angles side by side on small budgets and concentrate on the winners.
04

Product-in-use video stands out on the shelf

Ads that look like ads get avoided more the more you run. Video that feels like a post makes people stop.

Four reasons retail and e-commerce brands choose TripClear for social ads

10M+views/month

Strong in video creative

We take only the posts whose watch time and saves rose early and re-edit them to 10 to 20 seconds.
AI-powered

Creative testing at scale with AI

We split angles into price, how to use, comparison and gifting, and test them side by side on small budgets with help from AI.
Past the click

End-to-end support

GA4, UTMs, the product catalog and order data are all connected before delivery starts.
Joined-up channels

A full range of marketing solutions

Posts that took off run as Spark Ads. Reports show ROAS alongside ad spend as a share of sales. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From measurement set-up to monthly reporting: how it actually runs in retail and e-commerce

Delivery design through purchase measurement, reporting and next month's plan, supported end to end

1Inquiry and quote

We ask about your product, conversion point and current ads, agree what counts as one result, then send a quote.
2Account structure and purchase measurement

Whether advertising works is all but settled in the set-up before delivery.
3Getting the creative ready

Better to assemble a comparable set than to wait for one perfect video.
4Small tests, picking the winners

No large budget goes in until the data confirms the response.
5Optimisation and rollout across products

Budget moves to what works, rotating on a short cycle.
6Reporting and next month's plan

The report leads with what you spent and how much sold.

Plan APerformance-based

Pure performance-based

Pay only for the results you get. No setup fee, no fixed monthly charge.

In a month with no results, you pay us nothing

Setup fee: ¥0
Fixed monthly fee: ¥0
Performance fee: Set per resultCharged only in months with results
Ad spend: At costPaid separately to the platform

A good fit when

The conversion — purchase, sign-up, booking, brochure request — completes online
Each result is valuable enough to justify a performance fee
You can expect at least ten results a month, the volume the algorithm needs to learn

What counts as a result is agreed in writing before the contract starts. If the conditions above don't apply, we will recommend the management fee model instead.

Plan BFee-based

Management fee

The conventional model: a management fee proportional to ad spend. Suited to campaigns that aren't pinned to a single conversion point.

Works for awareness campaigns and concentrated seasonal pushes

Management fee: Single- to double-digit % of ad spendVaries with campaign scale
Production and management: Monthly, quoted individuallyDepending on volume of creative, whether a landing page is built, and team structure
Ad spend: At costPaid separately to the platform

A good fit when

You want reach, awareness or growth in branded search — goals that don't count neatly
You have a new or seasonal product and want a concentrated push over a fixed period
Your conversion point or expected volume doesn't meet the performance-based conditions

The management fee and production charge apply in any month a campaign runs, regardless of results.

If you're unsure, just tell us whether you have a conversion point. We'll tell you which model fits at the first meeting.

Under either model, the ad spend paid to the platform is charged separately at cost.
Exact figures are given in the formal proposal, once we understand your product, goals and campaign scale.
You can revisit the pricing model at any point after the campaign starts.
Landing page production is quoted separately, based on the page structure and length. It is available under either pricing model.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Paid social results in retail and e-commerce

Landmark Co., Ltd. ad video showing a vest that runs four fans on a single battery

Retail & EC / Paid Social

Landmark Co., Ltd.

Meta ads for fan-cooled workwear. We made videos around four angles, each with three different openings, and judged what worked by the number of purchases on the online store.

Sales of 8.6x the ad spend
ROAS of 860% in the best month / cost per acquisition down 60% from the previous month

How is the fee structured?

There are two structures, fully performance-based and management-fee based. Performance-based where the purchase or application completes online; a management fee where sales are mostly in store and no single conversion point works. The terms for each are on the social ads pricing page.

We already have an agency. Can you produce only the video?

Taking production alone is fine. Ad management stays with your existing agency and we hold only the ad creative and the analysis. Unboxing and use can be filmed in POV, with no talent, if you prefer. All we need is view access. For how we film, see POV video for retail and e-commerce.

With iOS measurement restrictions, can purchases still be counted?

We layer the counting. Beyond the pixel on the purchase completion page we set the Conversions API up server-side, then reconcile against GA4, UTMs and your order data. In-store purchases are covered with dedicated coupon codes.

If we're on TikTok Shop, will advertising sell for us?

Honestly, being listed isn't enough. It is a storefront where people buy off video and live streams, so what matters is whether you have the volume of video to keep feeding it.

How do you handle claims that can't be advertised under pharmaceutical and advertising law?

We close them off at the script stage, before submission. Not just the caption but the on-screen text, the thumbnail and the destination page. Only claims with evidence behind them survive.

We have no precedent for ad spend and can't get a figure agreed internally.

What we propose is writing the ceiling and the conditions for raising it down first. Because we confirm the response in small budgets before going to full delivery, no budget gets spent on advertising that may not work.

Can we hire you for SNS ad management, including Instagram ads and TikTok ads?

Our SNS ad management is built around Instagram ads and TikTok ads, and covers Meta ads in general, including Facebook. We handle the whole package, from creatives for each message angle to campaign setup, small-budget tests, optimization and reporting.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support retail and e-commerce. For the company profile, see Company.

Do you have case studies or a track record with retail and e-commerce?

Yes. The results section on this page introduces our work with retail and e-commerce. Our track record across other industries is collected in Works.

Which ad platforms can you run?

Mainly Instagram and Facebook ads (Meta ads) and TikTok ads. We turn the videos that performed well on your social accounts into ads, run small budgets to find what works, and then scale the spend. Media costs paid to the platforms are billed separately at cost.

View the full service lineup

Get in touch

Social ads for
retail and e-commerce.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Social Ads forRetail & E-commerce

Results

Shopping starts on social media now

4 benefits of social ads for retail and e-commerce

Reach likely buyers

See which video made the sale

Test in batches, lower your CPA

Product-in-use video stands out on the shelf

Four reasons retail and e-commerce brands choose TripClear for social ads

Strong in video creative

Creative testing at scale with AI

End-to-end support

A full range of marketing solutions

Creative that moves people

From measurement set-up to monthly reporting: how it actually runs in retail and e-commerce

1Inquiry and quote

2Account structure and purchase measurement

3Getting the creative ready

4Small tests, picking the winners

5Optimisation and rollout across products

6Reporting and next month's plan

The platform mix, and what we watch on each

Performance-based or management fee — choose whichever suits your product and your goal

Pure performance-based

Management fee

Paid social results in retail and e-commerce

Landmark Co., Ltd.

Questions we are often asked by retailers, e-commerce and consumer goods makers

Other support for retail and e-commerce, and social ads in other industries

Other services for retail and e-commerce

Social ads in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Social ads forretail and e-commerce.Get in touch,we're always happy to talk

Social Ads for
Retail & E-commerce

Every social marketing service can be taken
on its own or in combination

Social ads for
retail and e-commerce.
Get in touch,
we're always happy to talk