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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTRecruit Marketing for Retail & EC
Post a store, logistics or e-commerce vacancy on a job board and it disappears into a row of identical terms. We show the working day on video and connect applications through to interviews with a landing page and LINE.
TikTok
Instagram
YouTube
Meta ads
Numbers
68%
At seven retailers in ten, someone leaves within six months
Share of distribution and retail businesses who have had someone leave within six months in the past three years. Across all sectors it is 57%
en Japan, Survey on Early Turnover (2025), March-April 2025 (companies, n=291)57%
The top cause: a mismatch with the work
The leading factor behind someone leaving within six months: a mismatch with the work itself
en Japan, Survey on Early Turnover (2025), March-April 2025 (companies, n=291)6.4m yen
Every departure costs 6.4 million yen
Estimated cost to the employer when someone leaves within six months of joining
en Japan, Survey on Early Turnover, 2025 (en tenshoku user survey)47.0%
Part-time hiring is the hardest in five years
Companies who said part-time recruitment has got harder. The highest in five years
Mynavi, Corporate Survey on Part-Time Recruitment, December 2025 (n=1,500)83.8%
Before applying, eight in ten look beyond your official channels
Share who say they check social media, reviews and other non-official sources before applying
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)34.5%
One in three who sees it stops applying
Share who have abandoned an application after seeing social media or reviews
Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)Issues
01
The split between the till and restocking, or what a day at the centre is like, can't go in the conditions box of a job posting. People read past it with no reason to choose you.
The fixWe film restocking, the till and picking through the eyes of the person doing it, and split the message by role.
02
Gaps in store, logistics at peak, more hands for e-commerce. The advertising runs constantly, and listing fees don't come back when nobody applies.
The fixWe deliver only in the catchments with vacancies, so it can be judged on cost per application.
03
Someone considering applying checks social media and reviews as well as the company site and the posting. What they see there is the reason they walk away.
The fixWe build a recruitment landing page where people pick from a list of sites, plus LINE, and finish the scheduling inside LINE.
Solution
01
Someone who wants to be on the shop floor, someone who wants to get on with it quietly, and someone who wants to work the numbers are three different people. We set the message per role from why people stayed.
02
Restocking before opening, serving at the till, the back room, picking and packing, and handling orders, all filmed through the eyes of the person doing it.
03
People pick which site to apply to from a list, with the legally required details built in. Interview scheduling finishes inside LINE.
04
We narrow delivery by radius from the site and by age. No budget leaks to people who can't get there, so cost per application reads straight.
What we watchViews, average watch time, profile visits
What we watchProfile visits, saves
What we watchCost per application, arrivals at the landing page
What we watchArrivals at the landing page, form completion rate
What we watchInterview rate, LINE follows
Given as one example of a set-up. The roles you are hiring for and the catchments around your sites change the order.
Process
All you provide is the time to film
Phase01
It starts with how many people short, at which site.
We ask about shortages in store, logistics and e-commerce, your recruitment spend and your retention. Why the long-serving staff stayed, inconvenient parts included, gets put into words.
Phase02
We film the working day exactly as it is.
Restocking before opening, serving at the till, the back room, picking and packing, all filmed in first person. What appears in frame is agreed before filming.
Phase03
We build the place applications land in advance.
A dedicated recruitment landing page with video and banners, the LINE application path and the ad account. It all gets prepared at this stage, with the legally required details built in.
Phase04
Once filming finishes, delivery starts in as little as ten working days.
We run the delivery in the first month, narrowing it to the catchments and ages around the sites with vacancies and tracking applications daily.
Phase05
Budget keeps collecting on the videos that work.
We keep fixing the landing page and the opening seconds, moving budget to the placements with the lowest cost per application. Applications, cost per application and interview rate come monthly.
FAQ
The manageable version is producing the video by role and splitting only the delivery by site. Advertising targets by area, so it reaches only the catchments with vacancies.
The same rules apply. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.
It can, without faces. First person films through the eyes of the person doing the work, so the substance of the job comes through without showing a face, and what appears in frame is agreed before filming.
It can. A single shoot day captures material for both, and that's where we decide whether to split the accounts or split the delivery.
In our experience, what works is the LINE follow in front of the application form. The first hello, offering interview dates and the day-before reminder all run automatically.
We talk through examples and the process from close industries when we meet. For results we can show in numbers, see the recruitment marketing pages for restaurants and salons.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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