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Performance-based Recruitment Marketing for
Retail & E-commerce

With short social videos,we build a system that brings in applicantsand run all of it for you.

  • Agency fee¥0
  • PricingPerformance-based
  • Until they joinSupport

We focus on the working day in stores, logistics and e-commerce operations and the process of getting products onto shelves and into boxes, and use it to bring in applications from people job boards never reach.

Platforms we cover

  • TikTok
  • Instagram
  • YouTube
  • Meta ads
  • Official LINE account
  • Graduate applications at a hair salon

    30x

  • Part-time applications at a restaurant

    370 applicants

  • Total views across accounts we run

    500M+

Retail job seekers now check companies on social media

68%

At seven retailers in ten, someone leaves within six months

Share of distribution and retail businesses who have had someone leave within six months in the past three years. Across all sectors it is 57%

en Japan, Survey on Early Turnover (2025), March-April 2025 (companies, n=291)

57%

The top cause: a mismatch with the work

The leading factor behind someone leaving within six months: a mismatch with the work itself

en Japan, Survey on Early Turnover (2025), March-April 2025 (companies, n=291)

6.4m yen

Every departure costs 6.4 million yen

Estimated cost to the employer when someone leaves within six months of joining

en Japan, Survey on Early Turnover, 2025 (en tenshoku user survey)

47.0%

Part-time hiring is the hardest in five years

Companies who said part-time recruitment has got harder. The highest in five years

Mynavi, Corporate Survey on Part-Time Recruitment, December 2025 (n=1,500)

83.8%

Before applying, eight in ten look beyond your official channels

Share who say they check social media, reviews and other non-official sources before applying

Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)

34.5%

One in three who sees it stops applying

Share who have abandoned an application after seeing social media or reviews

Workport, The Influence of Social Media and Reviews on Job Searching, May 2026 (n=308)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of performance-based recruitment marketing for retail and e-commerce

  1. 01

    Get known beyond the conditions listed

    Checkout versus restocking, or a day at the distribution centre, can't go in the conditions field. Video carries the job itself.

  2. 02

    People who check you out apply with confidence

    If the shop floor and warehouse are shown on social media, the right people apply without hesitation and the wrong ones step back.

  3. 03

    No need to relist for every opening

    Vacancies, peaks and expansions keep coming, but posts and followers stay with you for the next opening.

  4. 04

    Shop floor videos reach shoppers too

    Restocking and floor resets are interesting to shoppers too, so the videos win fans for the store and its products.

Four reasons retail and e-commerce businesses choose TripClear for performance-based recruitment marketing

  1. 10M+views/month

    Strong in video creative

    We film with a separate pitch for people who want the shop floor and those who prefer heads-down work, with one camera operator. POV Studio

  2. Results-based

    No ad management fee, no monthly fee

    Delivery is limited by radius from each site and by age, so no budget goes to people who couldn't commute. See pricing

  3. Through to hire

    Full support, down to candidate nurturing

    The landing page lets applicants pick a store from a list, and interview scheduling is completed on LINE after they apply.

  4. Tied to marketing

    A full range of marketing solutions

    One day of filming covers footage for both hiring and customer posts. Services to combine with

Creative that moves people

Now that social media has become the main battleground for business, what it takes is strategy and memorable content, together. Delivering both is what TripClear does best.

By focusing on the experience people get through a product or service, and on the process of how things are actually made, we turn that content into brand recall, sales, and hiring.

  • Video save rate

    3.8×

    Average save rate versus standard video

  • Branded search growth

    +68%

    Growth in brand-name searches driven by POV video

  • Lower ad CPA

    -42%

    Measured CPA reduction versus existing social ads

Our creative work

See all
  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • POV video of cutting an exhaust and fitting a variable valve in a repair shop
    Auto repair

    Doggies outfit customs (Dufflyer LLC)

  • POV video of a glamping site staff member checking guests in

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

See our results →

Process

From signing to going live: how it actually runs in retail and e-commerce

All you provide is the time to film

Illustration of our team member and a client talking across a table

01Contact us

We learn about your hiring situation and walk you through the next steps.

Illustration of the discovery phase, sorting through hiring problems and building the persona

02Discovery and persona work

It starts with how many people short, at which site.

Illustration of the filming phase, capturing employee interviews and the workplace

03Filming

We film the working day exactly as it is.

Illustration of the build phase: the dedicated landing page, official LINE and ad accounts

04Build

We build the place applications land in advance.

Illustration of the launch phase: campaigns live on Meta and TikTok, monitored daily

05Launch

Once filming finishes, delivery starts in as little as ten working days.

Illustration of the optimization phase, improving the page and creative against live campaign data

06Optimization

Budget keeps collecting on the videos that work.

The platform mix in retail and e-commerce recruitment, and what we watch on each

TikTokdiscovery Showing the day as it is to people who aren't job hunting

What we watchViews, average watch time, profile visits

Instagramwhere searches land Where someone who searched the company name checks the people and the workplace

What we watchProfile visits, saves

Meta and TikTok ads Delivered by catchment and age around the store or centre

What we watchCost per application, arrivals at the landing page

Dedicated recruitment landing page The destination. People pick which site to apply to from a list

What we watchArrivals at the landing page, form completion rate

Official LINE account Follow-up after applying. Scheduling and reminders

What we watchInterview rate, LINE follows

Given as one example of a set-up. The roles you are hiring for and the catchments around your sites change the order.

All of this, with no ad management fee and no fixed monthly fee.

Ad spend is billed at cost.

TripClear compared with other ways to hire

TripClearPay for results only Job boardsPay-to-list Typical
ad agency
Agency fee ¥0 Listing fee Around 20% of ad spend
Fixed monthly fee ¥0 Charged per listing period Often charged
Months with zero results ¥0 Listing fee still due Fees still due
Middleman cut None The board's cut is added None
Video, LP and LINE All handled by us Job ad copy only Often arranged separately
After hiring ends Your account
and LINE remain
Contact ends Depends on contract

The job board and ad agency columns show common pricing examples. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by retailers and e-commerce businesses

Roles and hourly rates differ by store. How do you split it?

The manageable version is producing the video by role and splitting only the delivery by site. Advertising targets by area, so it reaches only the catchments with vacancies.

Do recruitment posts on social carry the same rules as job adverts?

The same rules apply. Under the Employment Security Act, six items — the employer's name, address and contact details, the duties, the location and the pay — must appear in the post itself.

Our staff can't appear on camera. Can it still be filmed?

It can, without faces. POV (first person) films through the eyes of the person doing the work, so the substance of the job comes through without showing a face, and what appears in frame is agreed before filming. How we film is set out on POV video for retail and e-commerce.

Can recruitment video be used for marketing posts too?

It can. A single shoot day captures material for both, and that's where we decide whether to split the accounts or split the delivery.

Applications come in and people drop out before the interview.

In our experience, what works is the LINE follow in front of the application form. The first hello, offering interview dates and the day-before reminder all run automatically.

Do you have results or examples in retail and e-commerce recruitment?

We talk through examples and the process from close industries when we meet. For results we can show in numbers, see the performance-based recruitment marketing pages for restaurants and salons.

Our case studies with retail and e-commerce are introduced on the social media management page.

What does it cost, and what is the going rate?

It's performance-based. There is no ad management fee and no monthly fixed fee; you pay only for the results you get. What counts as one result, such as an application or a scheduled interview, is agreed in writing before the contract. Ad delivery costs are paid to the platforms at cost, separately.

We want a recruitment-focused company to handle recruiting videos and social media job ads. Can you do that?

Our recruitment marketing support is a recruitment-focused service. We run social media job ads with short-form video ads on TikTok and Instagram, on a performance-based fee. The package covers recruiting video production, a landing page with an application form and an official LINE account, application follow-up on LINE, and ad management.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support retail and e-commerce. For the company profile, see Company.

How far does your recruitment support go?

From planning, shooting and editing recruitment videos (vertical short videos) to running recruitment-focused social accounts, building the path to your job page, and measuring applications with a monthly report. The job is to reach the people job boards cannot, by showing the work itself on video. Pricing is performance-based.

We also run recruitment TikTok and social recruiting accounts using TikTok and Instagram Reels.

Get in touch

Hiring for
retail and e-commerce.
Get in touch,
we're always happy to talk

Free consultations and quotes available