Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionPOV Video Production for Retail & E-Commerce
We turn the moment a parcel arrives, is opened and the product is picked up and used into first-person (POV) vertical short video seen exactly as a shopper sees it, and use it to drive branded search and purchases. As the first SNS marketing company in Japan to be an official Insta360 partner, we bring high-quality creative to everything end to end, from deciding what to show to filming, editing, posting on Instagram and TikTok and turning the videos that land into ads, shaped to your business.
TikTok
Instagram
YouTube
Why POV
Merit 01
Longer viewing
Texture and feel come through the screen
On shelves and screens full of similar packaging, texture and feel never come across and shoppers move on. POV from the view of someone opening and handling the product keeps them watching until they can picture using it.
Merit 02
Path to purchase
From watching straight to buying
Views alone don't reach sales if people can't tell the product name or where to buy it. POV follows the user's view, so showing the product name and where it is sold along the way rarely feels like an ad.
Merit 03
No performers
Show behind the counter without showing faces
What register work, restocking and packing actually involve won't fit in the conditions section of a job ad. POV filmed from the staff's view with no cast can show what happens behind the sales floor.
Merit 04
More attempts
Find winners by posting more
Spend a large production budget on every video and the money runs out before you can test angles. POV yields many videos from few shoots, so you can try several and put ad spend only behind the ones that grow.
Products get discovered on short video,Ordinary users' posts decide it, and 70% buy it later
64.5%
People who come across products by chance: two in three
Share who say they sometimes come across a product on social or video platforms and become interested in it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)69.8%
What starts it most is short video
The format most likely to introduce people to a product, and the most common one for research across every category
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)63.3%
Of those who get interested, six in ten go on to buy
Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)34.7%
What decides the purchase is posts by ordinary users
The most influential source on purchase decisions in household goods. In fashion, official accounts lead at 30.2%
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)69.6%
A product seen on social: 70% buy it later
Share of people who have later gone back and bought a product they saw on social media
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)Why TripClear
Reason 01
Japan's first
A professional POV team
We are Japan's first social media marketing company to become an official Insta360 partner. We film cutting the tape, unwrapping and using the product from the buyer's view, so likeness rights never enter the plan.
Reason 02
10M+views/month
An organic track record that speaks for itself
Using judgment sharpened on accounts grown without ad spend, we send only the videos that grow into ads. The product name and where to buy appear in the video itself, and the same video goes on your product page and TikTok Shop.
Reason 03
Sharp angles
Hands-on insight across industries
We draw scenes from three angles: unboxing, use, and behind the sales floor. Once the plan is in a shape that will pass approval, we fix the shooting schedule and number of videos.
Reason 04
Fully handled
From filming to reuse, all in one place
8 to 10 videos' worth from a six-hour day. Where filming isn't possible, we move the scene to a pop-up, a packing table or shelf stocking. The behind-the-floor video also goes to your job ads.
POV Image
One example, laid out through the buyer's eyes from opening the box to using the product. The actual scenes and their order are set in the shooting plan for each product.
CUT 010–3s
It's here. Open it
AimOpens on the unboxing to stop the scroll
CUT 023–10s
Texture beats the photo
AimShows the detail a product photo can't
CUT 0310–22s
Straight out the door
AimShows it in use so viewers picture themselves
CUT 0422–30s
More colours from our profile
AimShows the range and points to the product page
Results
Retail & EC / POV
Vertical video showing the back of a pudding workshop in POV and sending viewers to the online shop. One of them passed a million views on its own.
1,292 clicks a month on the shop link (5x the previous month)
Over 2m views a month from 4 posts, 2,300 new followers, 1,424 saves
Process
From the shoot plan through filming, editing and delivery. All you provide is the time to film
Phase01
Each video is settled before filming, in a form that will clear approval.
Phase02
Filming is simply a camera added to the normal working day.
Phase03
We finish it at a pace people will watch, and hand it over in a form that takes revisions well.
Phase04
Not finished at delivery. The one that took off gets used to the last.
What we watchAverage watch time, full-view rate
What we watchSaves, link clicks
What we watchRetention rate, subscriptions
What we watchArrivals at the product page, cost per purchase
What we watchTime on the product page, conversion rate
Production only, or production with posting and analysis. Either engagement works.
FAQ
Yes, without going inside either. If the production line is off limits, we simply move the setting to somewhere you can get permission: arrival and use, shelves and merchandising, a pop-up. What may be filmed is listed and agreed at the first meeting.
It comes through better without. Moving the lead role from a person to an experience is what makes the viewer put themselves in it. The videos people watch to the end are the ones with only hands, product and sound. Where you do want people, we pair it with talent-led work and interviews.
Production-only engagements are welcome. Concept, filming and editing with us, posting and analysis with you. If you want posting and improvement included, see our social media management page for retail and e-commerce.
Concept to delivery in as little as seven working days. In our experience, not having to cast talent or sign them compresses the schedule considerably. Anything with a fixed date goes into the annual plan first, and we work the shoot day back from it.
Both, and there are no rights restrictions after the engagement ends. The same video runs in paid social, on in-store screens, in sales material and as loop footage at trade shows.
For Tokyo Tenryu, POV video took clicks on the online shop link to 1,292 a month, five times the month before, and four posts passed two million views in a month. The figures are on this page. When we meet, we translate it into the scenes we could film for your products.
Case studies with retail and e-commerce are shown in the results section on this page and in Works.
Social media management and POV video production come as a single plan, from JPY 300,000 a month. Pricing moves with the number of videos and the ideas behind them, so we quote individually once we know how often you want to film and what the concepts are. Secondary use is allowed, and recommendations for linking with ads are included. There is no charge for filming equipment (as an official Insta360 partner, we lend it). If ads are run, media spend is charged separately at cost.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support retail and e-commerce. For the company profile, see Company.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
