Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTPOV Video Production for Retail & E-Commerce
Product photography is now only something to compare on. We film the arrival, the unboxing, and the product picked up and used, through the buyer's eyes.
TikTok
Instagram
YouTube
Numbers
64.5%
People who come across products by chance: two in three
Share who say they sometimes come across a product on social or video platforms and become interested in it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)69.8%
What starts it most is short video
The format most likely to introduce people to a product, and the most common one for research across every category
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)63.3%
Of those who get interested, six in ten go on to buy
Share of people who came across a product by chance, became interested, and say they sometimes go on to buy it
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)34.7%
What decides the purchase is posts by ordinary users
The most influential source on purchase decisions in household goods. In fashion, official accounts lead at 30.2%
Excrie, Survey on Purchasing Behaviour on Social and Video Platforms, July 2026 (aged 15-69, n=1,200)45.2%
Gen Z shop from social, not from search
The service people turn to first when researching a product. The four social platforms combined beat search engines on 33.6%
TaTap, Survey of Gen Z Purchasing Behaviour on Social, July 2026 (aged 15-29, n=363)69.6%
A product seen on social: 70% buy it later
Share of people who have later gone back and bought a product they saw on social media
TaTap, Survey on Category Entry Points and Social Media, August 2026 (aged 20-49, n=435)Issues
01
On a shelf or a screen of near-identical packs, neither the texture nor how it feels to use comes through before people scroll past.
The fixWe follow it from unboxing to use through the buyer's eyes, showing the texture and the feel.
02
If the video never names the product or says where to get it, even an interested viewer can't find it. Views go up and revenue doesn't follow.
The fixWe show the product name and where to buy it in the video, and put it on the product page and TikTok Shop.
03
At hundreds of thousands of yen a video you never get more at-bats, and the budget runs out before you have tested the angles.
The fixWe film eight to ten videos a day to test the angles, and only the ones that take off go into ads.
04
Gaps in store, logistics at peak, more hands for e-commerce. Listing fees don't come back when nobody applies, and neither the till nor restocking fits in the conditions box of a job posting.
The fixWe film one video from behind the shop floor and use it in your job ads.
Solution
01
Arrival and unboxing, the product in use, the back of the shop floor. We work the subject matter out along those three lines and set the order and the number of videos in a form that will clear approval.
02
Cutting the tape, taking off the wrapping, picking it up and using it. Because we trace the buyer's eyes, likeness concerns disappear at the concept stage.
03
A six-hour day gives eight to ten videos' worth. Where we can't film, we move the setting to a pop-up, the packing bench or restocking instead.
04
The product name and where to buy it appear in the video itself, and the same video goes on the product page and TikTok Shop. Anything that takes off goes into ads, and the video shot behind the shop floor goes to recruiting.
What we watchAverage watch time, full-view rate
What we watchSaves, link clicks
What we watchRetention rate, subscriptions
What we watchArrivals at the product page, cost per purchase
What we watchTime on the product page, conversion rate
Production only, or production with posting and analysis. Either engagement works.
Results
Retail & EC / POV
Vertical video showing the back of a pudding workshop in POV and sending viewers to the online shop. One of them passed a million views on its own.
1,292 clicks a month on the shop link (5x the previous month)
Over 2m views a month from 4 posts, 2,300 new followers, 1,424 saves
There is no time in front of a shelf to explain where a product came from.
Creating that time before people get there is what video is for.
Process
From the shoot plan through filming, editing and delivery. All you provide is the time to film
Phase01
Each video is settled before filming, in a form that will clear approval.
Arrival and unboxing, the product in use, the back of the shop floor or the production line. We exhaust the subject matter along those three lines, and get the wording signed off at this stage.
Phase02
Filming is simply a camera added to the normal working day.
One camera operator traces the buyer's line of sight. The shop floor before opening, logistics and production between stages. Unboxing and use can be shot in a studio.
Phase03
We finish it at a pace people will watch, and hand it over in a form that takes revisions well.
It is built so scenes can be swapped individually, so when the business unit has a note only that cut needs changing. For multi-site work it's just the on-screen text that changes.
Phase04
Not finished at delivery. The one that took off gets used to the last.
Concept to delivery in as little as seven working days. Secondary use is included, so it can go into paid social, e-commerce product pages, TikTok Shop product video and in-store screens.
FAQ
Yes, without going inside either. If the production line is off limits, we simply move the setting to somewhere you can get permission: arrival and use, shelves and merchandising, a pop-up. What may be filmed is listed and agreed at the first meeting.
It comes through better without. Moving the lead role from a person to an experience is what makes the viewer put themselves in it. The videos people watch to the end are the ones with only hands, product and sound. Where you do want people, we pair it with talent-led work and interviews.
Production-only engagements are welcome. Concept, filming and editing with us, posting and analysis with you. If you want posting and improvement included, see our social media management page for retail and e-commerce.
Concept to delivery in as little as seven working days. In our experience, not having to cast talent or sign them compresses the schedule considerably. Anything with a fixed date goes into the annual plan first, and we work the shoot day back from it.
Both, and there are no rights restrictions after the engagement ends. The same video runs in paid social, on in-store screens, in sales material and as loop footage at trade shows.
For Tokyo Tenryu, POV video took clicks on the online shop link to 1,292 a month, five times the month before, and four posts passed two million views in a month. The figures are on this page. When we meet, we translate it into the scenes we could film for your products.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT