Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Performance-based Recruitment Marketing Japan Market Entry MarketingAI × R&D
AllRev AI ConsultingProduct × Travel
Travi Travel App Company information MissionWith creators chosen by data,we get you known, then visitedand run all of it for you.
We focus on the experience of beauty creators who live within your catchment actually having a treatment and describing it through to the finished look, and use it to drive named bookings.
2.21m
Followers gather around people, not salons
Followers of the most-followed stylist on Instagram. The official account of the salon they work at has 452
Beautopia, Stylists and Salons With the Largest Social Followings, as of 16 June 202626stylists
Stylists with over 200,000 followers number 26
Number of stylists with over 200,000 Instagram followers. It is an industry where individuals grow faster than salon accounts
Beautopia, Stylists and Salons With the Largest Social Followings, as of 16 June 202636.7%
What people look at is who is good at what
The top thing people weight in the photos and staff pages on a booking site. Staff photos being included comes in at 31.1%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)21.4%
The recommendation that works: word of mouth from someone close
The second most common way women heard about the salon they currently use: word of mouth and recommendations from friends
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)6.9%
Social accounts for 7%, even among twentysomethings
Share of women in their twenties who first heard about their current salon on social media. There is plenty of room to grow
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2026 (13,200 men and women aged 15-69)56.0%
For inbound visitors, over half find them on social
Share of inbound visitors from Europe, North America and Australia naming social media as how they heard about a beauty salon
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)
Shimoda, Shizuoka
Shimoda View Hotel
1.99M views
Shibuya, Tokyo
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo
Iwasaki Honpo
1.51M views
Tokyo Tenryu
1.0M views
Asakusa, Tokyo
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto
Sugary, an acai bowl shop
4.6M views
Reilac Shiga FC
Landmark Co., Ltd.
Kitaibaraki, Ibaraki
Izura Hot Spring
01
A post where a client shows off the finished look is taken at face value even by people who have never heard of you.
02
A beauty creator who lives nearby gets your name to viewers within easy reach of the salon.
03
Try an entry point beyond listing fees and discounts with a few small creators, without a large fixed cost.
04
Agree in the contract what you can use, and the posts can go on your own account, the screen in the salon and in ads.
20M+combined followers
For salons we center on micro and nano beauty creators who live in your area.
Fully handled
Visits are set for times when no other clients will be in shot, and claims you can't make, such as product effects, are ruled out beforehand.
Chosen by data
What matters is where creators live and how their recent videos performed. We choose those who reach people close enough to visit. By industry
Reused as ads
We report on how open slots and requested-stylist bookings moved, checked against your booking ledger and LINE sign-ups. Services to combine with
Process
Selection and negotiation through the visit, filming, posting and measurement, supported as one continuous process
We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.
We turn who you want through the door into a map and a description of a clientele.
What decides it isn't follower count; it's where they live and their recent views.
We film without closing, and always review before publication.
Measured on bookings and LINE sign-ups, and only the posts that got a response go into ads.
What we watchSaves, profile visits, link clicks
What we watchLink clicks, bookings, voucher redemptions
What we watchViews, average watch time, profile visits
What we watchWatch time, clicks from the description
What we watchCompleted bookings, cost per booking
This mix is an example. The salon's location and clientele change both the number of people and the platforms.
We'll lay out the approach and cost
FAQ
The rules apply not to the poster but to the salon, as the party involved in deciding what is shown. Which is why the contract states that both the advertiser and the nature of the relationship must appear in the post.
Hair salons and beauty salons themselves are outside their direct scope. But posts covering medical procedures at a partner clinic do fall inside, so we separate the services before casting.
You're right. At the candidate stage we check how far followers' locations and ages overlap with your catchment, and we judge their real pull on average views over the last one to three months.
It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.
A small entry point, one video with one or two creators, is fine. The cost varies with the number of creators, the platforms and the scope of secondary use, so we quote once we know the objective and the catchment.
What may be filmed and when is agreed in writing before casting. On the day we attend and manage the logistics, and we check the post before publication. Any moment you would rather keep faces out of can be covered in POV from the chair. See POV video for hair and beauty salons as well.
They can. Secondary-use permission is written into the plan down to the platform, period and region, so delivery confined to your catchment is possible.
Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.
TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hair and beauty salons. For the company profile, see Company.
Our case studies with hair and beauty salons are introduced on the social media management page. Our track record across industries is collected in Works.
Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.
We manage accounts for hair and beauty salons on an ongoing basis. From presentation that leads to nominated bookings to posts for recruiting staff, we have been through the usual sticking points of the beauty industry.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
Japan market entry for overseas brands, from localization to official social accounts, POV video, PR and on-site activation
Get in touch
Free consultations and quotes available
