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The only people who come to a salon are the ones who live close enough. We take on casting beauty creators who live in your catchment, the filming, and repurposing into advertising.
Instagram
TikTok
YouTube
Numbers
2.21m
Followers gather around people, not salons
Followers of the most-followed stylist on Instagram. The official account of the salon they work at has 452
Beautopia, Stylists and Salons With the Largest Social Followings, as of 16 June 202626stylists
Stylists with over 200,000 followers number 26
Number of stylists with over 200,000 Instagram followers. It is an industry where individuals grow faster than salon accounts
Beautopia, Stylists and Salons With the Largest Social Followings, as of 16 June 202636.7%
What people look at is who is good at what
The top thing people weight in the photos and staff pages on a booking site. Staff photos being included comes in at 31.1%
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use booking sites, n=3,968)21.4%
The recommendation that works: word of mouth from someone close
The second most common way women heard about the salon they currently use: word of mouth and recommendations from friends
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2025 (women who use hair salons, n=5,226)6.9%
Social accounts for 7%, even among twentysomethings
Share of women in their twenties who first heard about their current salon on social media. There is plenty of room to grow
Recruit Hot Pepper Beauty Academy, Beauty Census H1 2026 (13,200 men and women aged 15-69)56.0%
For inbound visitors, over half find them on social
Share of inbound visitors from Europe, North America and Australia naming social media as how they heard about a beauty salon
Recruit Hot Pepper Beauty Academy, Survey of Western Inbound Visitors' Use of Japanese Beauty Salons, February 2026 (n=1,535)Issues
01
Listing fees and discounts bring new clients while the average spend only falls. Without a way in other than the referral sites, the cost keeps rising.
The fixWe cast several beauty creators living in your catchment and build a way in that isn't a referral site.
02
An individual stylist's posts reach existing clients and other stylists. There is still no third-party voice reaching people who don't know the salon.
The fixWe create a third-party voice that reaches people who don't know you, as posts about the finished look.
03
Slots for junior stylists and assistants, and weekday daytimes, stay open. Not being known in your catchment becomes, directly, the number of empty chairs.
The fixWe measure how the empty slots move against the booking diary and LINE sign-ups, then push winning posts into ads confined to your catchment.
Solution
01
The core is beauty micro and nano creators who live in the salon's catchment. We pick people after looking at recent average views and follower demographics.
02
Visits happen at times when other clients won't be in shot. What may be filmed is agreed beforehand, and we manage the logistics.
03
PR disclosure and secondary use are written into the contract. What can't be claimed, such as efficacy language for cosmetics, is drawn at the candidate stage.
04
We report against the booking diary and LINE sign-ups: how the empty slots and requested bookings moved. Posts that got a response go into advertising confined to your catchment.
What we watchSaves, profile visits, link clicks
What we watchLink clicks, bookings, voucher redemptions
What we watchViews, average watch time, profile visits
What we watchWatch time, clicks from the description
What we watchCompleted bookings, cost per booking
This mix is an example. The salon's location and clientele change both the number of people and the platforms.
Process
Selection and negotiation through the visit, filming, posting and measurement, supported as one continuous process
Phase01
We turn who you want through the door into a map and a description of a clientele.
First we settle the result being targeted. Then we ask about the catchment, how new clients arrive, the days and hours you want filled and the spend you are aiming at.
Phase02
What decides it isn't follower count; it's where they live and their recent views.
The shortlist is built on beauty micro and nano creators living in your catchment. We check recent average views and follower demographics one by one before presenting it. Secondary-use permission gets built in at this stage.
Phase03
We film without closing, and always review before publication.
Filming happens at times when other clients won't be in shot. What may be filmed is agreed beforehand, and we check the post before it goes live.
Phase04
Measured on bookings and LINE sign-ups, and only the posts that got a response go into ads.
We take the insights collected and report them against the booking diary, voucher redemptions and LINE sign-ups. Posts that grew go into advertising confined to your catchment.
FAQ
The rules apply not to the poster but to the salon, as the party involved in deciding what is shown. Which is why the contract states that both the advertiser and the nature of the relationship must appear in the post.
Hair salons and beauty salons themselves are outside their direct scope. But posts covering medical procedures at a partner clinic do fall inside, so we separate the services before casting.
You're right. At the candidate stage we check how far followers' locations and ages overlap with your catchment, and we judge their real pull on average views over the last one to three months.
A small entry point, one video with one or two creators, is fine. The cost varies with the number of creators, the platforms and the scope of secondary use, so we quote once we know the objective and the catchment.
What may be filmed and when is agreed in writing before casting. On the day we attend and manage the logistics, and we check the post before publication.
They can. Secondary-use permission is written into the plan down to the platform, period and region, so delivery confined to your catchment is possible.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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