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Influencer PR for
Restaurants

With creators chosen by data,we get you known, then visitedand run all of it for you.

  • Strong in travel creators
  • Strategy to reporting, one-stop management
  • Any genre, chosen by data

We focus on the experience of food creators actually eating at your restaurant and describing the dishes and the space in their own words, and use it to drive new visits and bookings.

Results

Choosing where to eat comes down to social media videos now

80.8%

Gen Z find restaurants on social and video

Share who come across restaurants they are interested in on social and video platforms. Instagram 67.5%, TikTok 46.1%

Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)

74%

Three in four have gone to a restaurant after seeing a video

Share who say a video on social prompted them to visit a restaurant (self-reported)

StorePro, How Gen Z Finds Restaurants, 2025 (n=1,012), independently checked

71.7%

The information comes from Reels and short video

Share who said they get restaurant information from Reels and short video

Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)

71.2%

A place that catches the eye gets saved on Instagram

Where people most often save restaurants they find. Saving to Google Maps comes in at 61.1%

Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)

79.6%

Meanwhile, what restaurants post is announcements

The most common thing restaurants post on social: opening days and hours. New menu announcements come in at 72.9%

Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of influencer PR for restaurants

  1. 01

    Chosen for what diners say

    Someone who actually ate there talking about a dish and the feel of the place does more than star ratings to push people to visit.

  2. 02

    Fill the slow hours by name

    Invite a creator in on a weekday or at lunchtime, and the message that lunch is good too goes straight to viewers nearby.

  3. 03

    Try a few local creators

    With small to mid-sized food creators who live in your area, you can compare whose post brought customers in.

  4. 04

    Keep videos without filming

    Agree in the contract that you can reuse the posts, and you keep videos for your own social accounts and ads.

Four reasons restaurants choose TripClear for influencer PR

  1. 20M+combined followers

    Strong in travel creators

    We look to food and food-tour creators too, and only list people who can actually get to your area.

  2. Fully handled

    One-stop management

    Visits are set for the hours you want to fill. We plan the signature dishes and the flow of the restaurant down to the shooting order.

  3. Chosen by data

    Any genre, chosen by data

    We check average views over the last 1 to 3 months and where followers live. If most live outside your area, they come off the list. By industry

  4. Reused as ads

    A full range of marketing solutions

    We report against reservations and visits. Posts that do well are used to fill weekday and lunchtime tables. Services to combine with

Process

From selection through posting and measurement: how it actually runs at a restaurant

Shortlisting and negotiation through attending the shoot, reviewing the post and measurement, all through one point of contact

  1. 1Inquiry and quote

    We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.

  2. 2Kickoff meeting

    It starts with which seats, when, and filled by whom.

  3. 3Casting plan

    We judge who can actually get to you on data we have checked.

  4. 4Visit, filming and posting

    From the visit to the post, we hold the schedule as a single point of contact.

  5. 5Measurement after the post, and repurposing into ads

    We confirm the result in numbers, and turn what grew into the next visit.

The platform mix for restaurants, and what we watch on each

TikTokfood creators Discovery among people who don't know you yet

What we watchViews, average watch time, profile visits

InstagramReels and Stories Where consideration lands. Saved, and visited later

What we watchSaves, profile visits, taps through to booking

YouTubeShorts and reviews Longer content that lets people judge the food and the room

What we watchRetention, branded search on the restaurant name

Secondary useSpark Ads, partnership ads Winning posts delivered inside your catchment

What we watchArrivals at the booking page, bookings, cost per acquisition

The landing layerGoogle Maps and the booking path The last place people check after seeing the post

What we watchDirections requests, taps to call, bookings

An example. Before opening or after changes how the platforms and the casting fit together.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked by restaurants

Should we just go to food influencers with big followings?

We don't select on follower count alone. What we look at is average views over the last one to three months, and whether their followers are close enough to reach you. We hand over a checked shortlist.

How is the fee decided?

What moves the cost is the number of creators and the size of their followings, the platforms, whether we attend the shoot, and the scope of secondary use. We present the quote alongside the candidate list.

We want this ready for a new opening. How far in advance should we start?

One to two weeks for the shortlist. Including negotiation, contracting and post review, coming to us one to two months ahead is comfortable. Internal approvals run alongside the shortlisting.

Does the filming mean stopping service?

Service never stops. Visits are weighted to the quiet hours or just after opening, and our staff manage the schedule. Film the kitchen and the dining room in POV with nobody on camera on the same day, and you also come away with material for your own account and your ads. See POV video for restaurants as well.

How do you handle the stealth marketing rules?

The responsible party isn't the poster but the restaurant, which is to say you. Identifying the advertiser and labelling the relationship with #PR or similar go into the per-post checklist and into the contract.

Can we use the posts in our own advertising afterwards?

You can run them as ads unchanged. Secondary-use permission is built into the plan from the start, so they can run as Spark Ads or partnership ads under the creator's own account.

Can we hire you as an influencer casting agency?

Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support restaurants. For the company profile, see Company.

Do you have case studies or a track record with restaurants?

Our case studies with restaurants are introduced on the social media management page. Our track record across industries is collected in Works.

How do you handle the stealth marketing rules and the Act against Unjustifiable Premiums and Misleading Representations?

Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.

Get in touch

Influencer PR for
restaurants.
Get in touch,
we're always happy to talk

Free consultations and quotes available