Social × Video Marketing
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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInfluencer PR & Casting for Restaurants
What holds covers back at a new site isn't the food or the location; it's simply not being known. Selection, attending the shoot and repurposing into ads all sit with us.
Instagram
TikTok
YouTube
Numbers
80.8%
Gen Z find restaurants on social and video
Share who come across restaurants they are interested in on social and video platforms. Instagram 67.5%, TikTok 46.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)74%
Three in four have gone to a restaurant after seeing a video
Share who say a video on social prompted them to visit a restaurant (self-reported)
StorePro, How Gen Z Finds Restaurants, 2025 (n=1,012), independently checked71.7%
The information comes from Reels and short video
Share who said they get restaurant information from Reels and short video
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)71.2%
A place that catches the eye gets saved on Instagram
Where people most often save restaurants they find. Saving to Google Maps comes in at 61.1%
Fast Marketing, How Gen Z Finds Restaurants, January 2025 (Gen Z who research on social, n=360)79.6%
Meanwhile, what restaurants post is announcements
The most common thing restaurants post on social: opening days and hours. New menu announcements come in at 72.9%
Synchro Food, Survey on Social Media Use by Restaurants, May 2024 (restaurants, n=393)Issues
01
Weekend evenings sell out while weekdays and lunch stay empty. With no lever other than price, the seats keep emptying.
The fixThe visit happens in the hours you want filled, weekday or lunchtime, and the post keeps the restaurant at that hour.
02
During service neither the kitchen nor the floor has a free hand. Filming and posting get pushed back, and all that's left is the equipment.
The fixFilming and posting complete on the creator's side. We attend, and service never stops.
03
Star ratings and photos alone don't separate anyone. A restaurant with no words from someone who actually went drops off the shortlist.
The fixWe pick people who can reach your catchment and build the post as the words of someone who actually went.
Solution
01
We only list candidates who can travel to your catchment. Average views over the last one to three months and where their followers live get checked one by one.
02
The visit happens in the hours you want filled, weekday or lunchtime. Our staff attend and work out the order in which the signature dishes and the room get filmed. Service never stops.
03
Under the stealth marketing rules the responsible party is the restaurant. The disclosure rules, secondary use and what can't be said go into the contract, and posts are reviewed before publication.
04
Reported against bookings and covers. Posts that got a good response go into advertising confined to your catchment.
What we watchViews, average watch time, profile visits
What we watchSaves, profile visits, taps through to booking
What we watchRetention, branded search on the restaurant name
What we watchArrivals at the booking page, bookings, cost per acquisition
What we watchDirections requests, taps to call, bookings
An example. Before opening or after changes how the platforms and the casting fit together.
Process
Shortlisting and negotiation through attending the shoot, reviewing the post and measurement, all through one point of contact
Phase01
It starts with which seats, when, and filled by whom.
Covers and average spend, the days and hours the seats go empty, and how people travel to you. We ask about those, then decide what the PR is going after.
Phase02
We judge who can actually get to you on data we have checked.
We check average views over the last one to three months, where followers live and their ages, and their record on food campaigns, then present the candidates split into segments. Secondary-use permission gets settled here too.
Phase03
From the visit to the post, we hold the schedule as a single point of contact.
Visits are weighted to the quiet hours or just after opening. On the day we attend and direct the shoot. The post and the PR disclosure are checked before publication.
Phase04
We confirm the result in numbers, and turn what grew into the next visit.
We report the insights collected on views, saves and profile visits alongside bookings and covers. Posts that grew get repurposed into advertising confined to your catchment.
FAQ
We don't select on follower count alone. What we look at is average views over the last one to three months, and whether their followers are close enough to reach you. We hand over a checked shortlist.
What moves the cost is the number of creators and the size of their followings, the platforms, whether we attend the shoot, and the scope of secondary use. We present the quote alongside the candidate list.
One to two weeks for the shortlist. Including negotiation, contracting and post review, coming to us one to two months ahead is comfortable. Internal approvals run alongside the shortlisting.
Service never stops. Visits are weighted to the quiet hours or just after opening, and our staff manage the schedule. What may be filmed, and the rules on who appears, are agreed beforehand.
The responsible party isn't the poster but the restaurant, which is to say you. Identifying the advertiser and labelling the relationship with #PR or similar go into the per-post checklist and into the contract.
You can run them as ads unchanged. Secondary-use permission is built into the plan from the start, so they can run as Spark Ads or partnership ads under the creator's own account.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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