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Influencer PR for
Hotels & Ryokan

With creators chosen by data,we get you known, then visitedand run all of it for you.

  • Strong in travel creators
  • Strategy to reporting, one-stop management
  • Any genre, chosen by data

We focus on the experience of travel creators actually staying at your hotel or ryokan and describing the room, breakfast and the evening in their own words, and use it to drive branded search and direct bookings.

Results

Where to travel gets decided on social media now

31.6%

Three in ten women under 30 pick destinations on social

Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%

Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)

17.8%

Among women under 30, nearly two in ten weight it above all

Share naming social posts by individuals or travel media as the single most important source when choosing where to go. Overall it is 5.6%

Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)

23.9%

One inbound visitor in four reads personal blogs

Personal blogs, named by inbound visitors as a useful source before departure. Social media is at 43.3% and video sites at 39.6%

Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of influencer PR for hotels and ryokan

  1. 01

    Guests' own words make the case

    A third party talking about their stay is taken like a review, and gives people a reason to pick you beyond price and photos.

  2. 02

    Reach people when you need guests

    Invite creators to stay on weekdays or in the off-season, and that season reaches viewers looking for their next trip.

  3. 03

    Test several and compare

    Bring in a few small to mid-sized creators, give each their own code, and you can see which post brought in bookings.

  4. 04

    Use posts on your booking pages

    Posts keep a guest's point of view your own photos don't have, for your plan pages and ads too.

Four reasons hotels and ryokan choose TripClear for influencer PR

  1. 20M+combined followers

    Strong in travel creators

    We work with travel creator agencies and have creators of our own, and put forward only people who can actually come and stay.

  2. Fully handled

    One-stop management

    We follow the stay from check-in to dinner through a guest's eyes, and our film crew comes along to shape the content.

  3. Chosen by data

    Any genre, chosen by data

    We check recent average views and where followers live, to see whether viewers are close enough to come and stay. By industry

  4. Reused as ads

    A full range of marketing solutions

    We count direct bookings made through each creator's coupon and booking link. Services to combine with

Process

From selection through the stay, the post and measurement: how it actually runs at a hotel or ryokan

Shortlisting and negotiation through booking the stay, attending the shoot, reviewing the post and measurement, supported by us throughout

  1. 1Inquiry and quote

    We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.

  2. 2Kickoff meeting

    It starts with which rooms, when, and filled by whom.

  3. 3Casting plan

    We choose people who can actually reach the property, on data we have checked.

  4. 4Stay, filming and posting

    From the stay to the post, we act as the single point of contact and manage it all.

  5. 5Measurement after the post, and repurposing into ads

    We confirm the result in numbers, and move what grew to the next placement.

For accommodation, the platform mix, and what we watch on each

InstagramReels and Stories Where consideration lands. The rooms and the food kept there

What we watchSaves, profile visits, link clicks

TikTok The way in. Following the route through the property

What we watchViews, average watch time, profile visits

YouTubeShorts and longer Found in search as a record of the stay

What we watchViews from search, retention rate

Partnership adsSpark Ads Winning posts lifted into paid placements

What we watchArrivals at the booking page, cost per booking

Your own site and booking engine Per-creator codes and measurement prepared

What we watchCode redemptions, direct bookings, room rate

Only an example; the lead platform changes with location and clientele.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Influencer work we have run for accommodation

The social media account of Izura Yukokuinden-ato Onsen

Hotel / Influencer PR

Izura Hot Spring

We cast travel creators and announced the stay packages on TikTok, Instagram and YouTube Shorts, running paid campaigns alongside.

Bookings at 433% year on year
Run alongside paid media, with revenue at four to eight times ad spend

FAQ

Questions we are often asked by hotels and ryokan

Who covers the influencer's accommodation and travel costs?

On a hosted stay, the room, the meals and travel to the property are usually covered by the property. We quote a total combining the cash fee and what is provided in kind.

How many followers should they have, and how many creators should we use?

Follower count isn't how we decide. What we look at is average views over the last one to three months, and where they live. Start with a few, then widen around whatever angle responded.

Is PR disclosure required? What should the property watch for?

Disclosure is required. Under the stealth marketing rules the responsible party is not the poster but the property, as the advertiser. The disclosure, the contract and the compliance checks run alongside the shortlisting.

We're worried about other guests appearing in footage inside the property.

It's something we watch closely too. Where and when filming may happen is agreed before anything starts, our staff attend on the day, and we review the post before publication.

Can the posts be used on Official accounts and in advertising?

Both. Secondary-use permission is built into the plan from the start, so posts that got a good response go straight into partnership ads. Bundle them with POV video that has nobody on camera and run the small tests together, and the odds of a winner go up. See POV video for hotels and ryokan as well.

Have you run Influencer PR for accommodation before?

We do. At Izura Yukokuinden-ato Onsen we handled travel creator casting and paid media together, and it produced revenue at four to eight times ad spend and bookings at 433% year on year. In tourism we have also handled casting for local authorities and tourism associations. Our social media results for accommodation are on the Social media management for hotels and ryokan page.

Case studies with hotels and ryokan are shown in the results section on this page and in Works.

What does it cost, and what is the going rate?

It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.

Can we hire you as an influencer casting agency?

Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support hotels and ryokan. For the company profile, see Company.

How do you handle the stealth marketing rules and the Act against Unjustifiable Premiums and Misleading Representations?

Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.

Get in touch

Influencer PR for
hotels and ryokan.
Get in touch,
we're always happy to talk

Free consultations and quotes available