Social × Video Marketing
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AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInfluencer PR & Casting for Hotels & Ryokan
A property is a product nobody can judge without staying in it. From selecting travel creators to attending the shoot and repurposing into ads, there is one point of contact: us.
Instagram
TikTok
YouTube
Numbers
31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)17.8%
Among women under 30, nearly two in ten weight it above all
Share naming social posts by individuals or travel media as the single most important source when choosing where to go. Overall it is 5.6%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)23.9%
One inbound visitor in four reads personal blogs
Personal blogs, named by inbound visitors as a useful source before departure. Social media is at 43.3% and video sites at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual reportIssues
01
In a list of similar properties, all people compare is price and photos. A property with no words from anyone who stayed quietly drops off the shortlist.
The fixWe create the words of someone who stayed, seen through a guest's eyes, as a reason to be chosen outside the list.
02
The peak sells out and weekdays and quiet seasons stay empty. Isn't price the only lever you have left?
The fixThe stay happens on a weekday or in the quiet season, and the post keeps what is good about that time of year.
03
Publish with no voucher and no booking link and all that remains is views. What the cost of a night turned into stays unknown.
The fixPer-creator vouchers and booking links let us count direct bookings, and posts that grew go into advertising.
Solution
01
Candidates range from well-known names to micro creators. We check recent average views and where followers live, one by one, before presenting them.
02
The stay happens on a weekday or in the quiet season. From check-in through the room, the bath house and dinner, seen through a guest's eyes, with us attending to agree the scope and the structure.
03
Under the stealth marketing rules the responsible party is the property. The disclosure rules, secondary use and what is off limits go into the contract, and posts are reviewed before publication.
04
Direct bookings are counted through per-creator vouchers and booking links. Posts that grew get lifted into partnership ads and delivered.
What we watchSaves, profile visits, link clicks
What we watchViews, average watch time, profile visits
What we watchViews from search, retention rate
What we watchArrivals at the booking page, cost per booking
What we watchCode redemptions, direct bookings, room rate
Only an example; the lead platform changes with location and clientele.
Results
Hotel / Influencer PR
We cast travel creators and announced the stay packages on TikTok, Instagram and YouTube Shorts, running paid campaigns alongside.
Bookings at 433% year on year
Run alongside paid media, with revenue at four to eight times ad spend
Half the outcome is settled the moment you decide who stays.
Which is why we pick on numbers, not taste.
Process
Shortlisting and negotiation through booking the stay, attending the shoot, reviewing the post and measurement, supported by us throughout
Phase01
It starts with which rooms, when, and filled by whom.
The room rate, when occupancy drops, where your guests live and how they travel. We ask about those, then decide what the casting is going after.
Phase02
We choose people who can actually reach the property, on data we have checked.
Average views over the last one to three months, where followers live and their ages, and their record on travel campaigns. We present the candidates who clear that, split into segments. Secondary-use permission is settled at the same time.
Phase03
From the stay to the post, we act as the single point of contact and manage it all.
Stays are weighted to low-occupancy weekdays and quiet seasons. On the day our staff attend and direct the structure on site. The post and the PR disclosure are always reviewed before publication.
Phase04
We confirm the result in numbers, and move what grew to the next placement.
We collect the insights on views, saves and profile visits and report them against voucher redemptions and direct bookings. Posts that grew get lifted into paid placements.
FAQ
On a hosted stay, the room, the meals and travel to the property are usually covered by the property. We quote a total combining the cash fee and what is provided in kind.
Follower count isn't how we decide. What we look at is average views over the last one to three months, and where they live. Start with a few, then widen around whatever angle responded.
Disclosure is required. Under the stealth marketing rules the responsible party is not the poster but the property, as the advertiser. The disclosure, the contract and the compliance checks run alongside the shortlisting.
It's something we watch closely too. Where and when filming may happen is agreed before anything starts, our staff attend on the day, and we review the post before publication.
Both. Secondary-use permission is built into the plan from the start, so posts that got a good response go straight into partnership ads.
We do. At Izura Yukokuinden-ato Onsen we handled travel creator casting and paid media together, and it produced revenue at four to eight times ad spend and bookings at 433% year on year. In tourism we have also handled casting for local authorities and tourism associations. Our social media results for accommodation are on the Social media management for hotels and ryokan page.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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