Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInfluencer PR for Tourism & Local Government
What makes a place appealing only travels in the words of someone who went there. From selecting travel creators through attending the shoot on location to the year-end report, it sits with us.
TikTok
Instagram
YouTube
Numbers
46%
Nearly half of DMOs cite publishing as a problem
Information and promotion, cited by registered DMOs as a challenge. Behind recruiting and developing people at 82% and budget at 80%
Japan Tourism Agency, FY2023 Survey of Registered DMOs, N=2661m reach
Tender requirements are reach and follower counts
An example of a total reach requirement written into a local authority's influencer specification, alongside a requirement for several creators with 50,000+ combined followers
Kurume City / Kurume Convention & International Exchange Association, FY2025 tender31.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)17.8%
Among women under 30, nearly two in ten weight it above all
Share naming social posts by individuals or travel media as the single most important source when choosing where to go. Overall it is 5.6%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)Issues
01
Contracts end with the financial year. While approvals and contracting eat the time, the season you wanted to film in slips past.
The fixWe present candidates in approval-ready form and run the disclosure, contracting and compliance checks alongside the shortlisting.
02
Crowded for the few days of cherry blossom and autumn leaves, quiet the rest of the time. Nothing flows to the quiet seasons or the surrounding areas.
The fixWe build the route weighted to the quiet season and the surrounding areas, and attend on location.
03
No measurement on the tourism site, and the booking page somewhere else. There is no way to trace how far anyone who watched the video got.
The fixWe report against sessions by referrer and bookings on the tourism site.
Solution
01
Scale, genre, demographics and recent average views, checked one by one. Candidates who meet the tender requirements are listed separately.
02
The route is weighted to the quiet season and the surrounding areas, and we attend on location. For places that need permission, like stations and temples, we secure the application channel first.
03
Under the stealth marketing rules the responsibility sits with the commissioning body. PR disclosure, secondary use and compliance checks run alongside the shortlisting.
04
Reporting is set against sessions by referrer and bookings. Posts that grew get repurposed into advertising.
What we watchViews, average watch time, taps from the location tag
What we watchSaves, profile visits, link clicks
What we watchReach by language, share of views from overseas
What we watchClicks to book, cost per acquisition
What we watchSessions by referrer, event sign-ups
This mix is also an example; the platforms change with whether you are after younger domestic audiences or inbound visitors.
Results
Local Government / Tourism
We cast travel influencers to put the area's tourism assets in front of younger and inbound audiences.
Over 10m cumulative views
Traffic to the tourism site up 200% year on year
What makes a place appealing only travels in the words of someone who went there.
Which is why who tells it gets decided on numbers.
Process
Shortlisting through measurement, taken on through a single point of contact
Phase01
It starts with who, by when, and what you want them to do.
Awareness, visits, or dispersal into the quiet season. Alongside the result being targeted we confirm the budget, the approvals and the contract period, and turn it into a schedule that finishes inside the year.
Phase02
We hand over candidates in a form you can put straight into an approval paper.
Candidates are checked one by one on scale, genre, demographics and recent average views, and presented split into segments. Where the specification sets requirements, we list the candidates meeting them separately.
Phase03
We attend on location and build the route and the shooting order with you.
How the stops get visited and in what order gets adjusted on location. For places needing permission, securing the application channel and the lead time first is what matters. Posts are reviewed before publication.
Phase04
The report leads not with views but with how many people reached the tourism site.
We report the insights collected against sessions by referrer and bookings on the tourism site. The report is written at a level of detail you can lift straight into next year's specification.
FAQ
That requirement we can meet. We list the candidates who satisfy it separately, with recent average views and demographics attached, in approval-ready form. A projection of combined reach comes before casting too.
Before casting we check their past posts, their genre and how they have behaved on other brands' campaigns, and run compliance and brand checks. Pairing it with POV footage is another option.
If the scope of secondary use is agreed at contract stage, yes. Reposting, use on the site, advertising, signage: we identify the scope you need before negotiating.
We treat views as an intermediate metric too. Before any post goes out we install measurement on the tourism site and judge results on traffic and bookings for experiences and events.
Around two weeks to present candidates, and one to two months to publication. Compliance checks and secondary-use negotiation run alongside the shortlisting.
One or two creators and a single video is enough to start. Casting several micro creators and widening the posts that grew through secondary use produces more on the same budget.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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