Influencer PR for
Tourism & Local Government

With creators chosen by data,we get you known, then visitedand run all of it for you.

Strong in travel creators
Strategy to reporting, one-stop management
Any genre, chosen by data

We focus on the experience of travel creators actually visiting the area, walking, eating and staying there, and use it to drive visits and branded search.

See what we do Consultations and quotes are freeTalk to TripClear

Results

Where to travel gets decided on social media now

46%

Nearly half of DMOs cite publishing as a problem

Information and promotion, cited by registered DMOs as a challenge. Behind recruiting and developing people at 82% and budget at 80%

Japan Tourism Agency, FY2023 Survey of Registered DMOs, N=266

1m reach

Tender requirements are reach and follower counts

An example of a total reach requirement written into a local authority's influencer specification, alongside a requirement for several creators with 50,000+ combined followers

Kurume City / Kurume Convention & International Exchange Association, FY2025 tender

31.6%

Three in ten women under 30 pick destinations on social

Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%

Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)

17.8%

Among women under 30, nearly two in ten weight it above all

Share naming social posts by individuals or travel media as the single most important source when choosing where to go. Overall it is 5.6%

Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)

33.5%

One in three goes to a place they saw on video

Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there

TikTok Newsroom, June 2026 (platform's own announcement)

Shimoda, Shizuoka

Hotels & ryokan
Shimoda View Hotel
1.99M views
Shibuya, Tokyo

Hair salon
A hair salon in Shibuya
2.3M views
Japan National Stadium, Tokyo

Food truck
Iwasaki Honpo (braised-pork burgers)
1.51M views
Sweets maker
Tokyo Tenryu
1.0M views
Asakusa, Tokyo

Craft workshop
RAGTIME COIN FACTORY
790K views
Kawaramachi, Kyoto

Café
Sugary, an acai bowl shop
4.6M views
Football club
Reilac Shiga FC
Ad video
Landmark Co., Ltd.
Kitaibaraki, Ibaraki

Glamping
Izura Hot Spring

4 benefits of influencer PR for tourism and local government

01

Quiet seasons, in a visitor's words

A visitor showing the quiet season and the towns nearby is more convincing than the locals saying it.
02

Reach people within the fiscal year

Since posts reach a creator's viewers directly, the promotion still lands even with little time left.
03

Test a few and compare traffic

Split the work across a few creators, give each a tracking link, and you can see whose posts sent people to the site.
04

Use posts at visitor centers too

Set the scope of reuse in advance, and the posts can go into ads too. They are easy to swap out season by season.

Four reasons tourism boards and local governments choose TripClear for influencer PR

20M+combined followers

Strong in travel creators

Candidates come in a form you can drop straight into your screening documents, with those who meet the specification listed separately.
Fully handled

One-stop management

We set the route toward the off-season and surrounding areas, and filming permits for stations and shrines run alongside the shortlisting.
Chosen by data

Any genre, chosen by data

We narrow the list by checking recent average views and profiles for viewers in the regions and age groups you want to attract. By industry
Reused as ads

A full range of marketing solutions

We report against sessions by referral source and applications on the tourism site. Services to combine with

Consultations and quotes are freeTalk through the process

Process

From agreeing the objective through casting and attending the shoot, year-end to the report: how it runs

Shortlisting through measurement, taken on through a single point of contact

1Inquiry and quote

We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.
2Kickoff meeting

It starts with who, by when, and what you want them to do.
3Casting plan

We hand over candidates in a form you can put straight into an approval paper.
4Attending the shoot and posting

We attend on location and build the route and the shooting order with you.
5Measurement, and the year-end report

The report leads not with views but with how many people reached the tourism site.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

Results

Influencer work we have run in tourism and local government

Destination marketing video for a local authority and tourism association

Local Government / Tourism

Local governments & tourism boards

We cast travel influencers to put the area's tourism assets in front of younger and inbound audiences.

Over 10m cumulative views
Traffic to the tourism site up 200% year on year

Our tender specification says 'several creators with 50,000+ combined followers'. Can you meet that?

That requirement we can meet. We list the candidates who satisfy it separately, with recent average views and demographics attached, in approval-ready form. A projection of combined reach comes before casting too.

We're worried about an influencer scandal or backlash.

Before casting we check their past posts, their genre and how they have behaved on other brands' campaigns, and run compliance and brand checks. If you want more of your output to depend on no one in particular, pairing it with POV footage that has nobody on camera is one route. See POV video for tourism and local government as well.

Can the creators' posts be used on the tourism association's official account and in advertising?

If the scope of secondary use is agreed at contract stage, yes. Reposting, use on the site, advertising, signage: we identify the scope you need before negotiating.

Even if views grow, won't visits and bookings stay flat?

We treat views as an intermediate metric too. Before any post goes out we install measurement on the tourism site and judge results on traffic and bookings for experiences and events.

We need the posts published inside the financial year. How long does it take?

Around two weeks to present candidates, and one to two months to publication. Compliance checks and secondary-use negotiation run alongside the shortlisting.

How is pricing decided?

It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.

Our budget is limited. How many creators can we start with?

One or two creators and a single video is enough to start. Casting several micro creators and widening the posts that grew through secondary use produces more on the same budget.

Can we hire you as an influencer casting agency?

Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support tourism associations and local authorities. For the company profile, see Company.

Do you have case studies or a track record with local governments and tourism associations?

Yes. The results section on this page introduces our work with local governments and tourism associations. Our track record across other industries is collected in Works.

How do you handle the stealth marketing rules and the Act against Unjustifiable Premiums and Misleading Representations?

Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.

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Get in touch

Influencer PR for
tourism and local government.
Get in touch,
we're always happy to talk

Free consultations and quotes available

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Influencer PR forTourism & Local Government

Results

Where to travel gets decided on social media now

4 benefits of influencer PR for tourism and local government

Quiet seasons, in a visitor's words

Reach people within the fiscal year

Test a few and compare traffic

Use posts at visitor centers too

Four reasons tourism boards and local governments choose TripClear for influencer PR

Strong in travel creators

One-stop management

Any genre, chosen by data

A full range of marketing solutions

From agreeing the objective through casting and attending the shoot, year-end to the report: how it runs

1Inquiry and quote

2Kickoff meeting

3Casting plan

4Attending the shoot and posting

5Measurement, and the year-end report

How we cast in tourism and local government, and what we watch on each

Influencer work we have run in tourism and local government

Local governments & tourism boards

Questions we are often asked by tourism associations and local authorities

Other support for tourism associations and local authorities, and influencer PR in other industries

Other services for tourism associations and local authorities

Influencer PR in other industries

Every social marketing service can be takenon its own or in combination

Social Media Management

POV Studio

Influencer PR

Social Ads Management

Inbound Tourism Marketing

Performance-based Recruitment Marketing

Japan Market Entry Marketing

Influencer PR fortourism and local government.Get in touch,we're always happy to talk

Influencer PR for
Tourism & Local Government

Every social marketing service can be taken
on its own or in combination

Influencer PR for
tourism and local government.
Get in touch,
we're always happy to talk