Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppInfluencer PR for Rail, Bus & Transport Operators
What's good about a line only comes across in the words of someone who actually rode it and got off. We handle everything from selecting travel and transport creators to riding along and reporting on sales.
TikTok
Instagram
YouTube
Numbers
33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)64.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 2025~40%
40% of highway bus riders are Gen Z
Share of people aged 18–29 among those who used a highway or overnight bus in the past year (n=990)
OpenDoor (Travelko), Highway Bus User Trends, June 202543.3%
Four in ten inbound visitors check social before departure
Share naming social media as a useful source before departure. Video sites come in at 39.6%
Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual report33.7%
Inbound visitors' stays are spreading to the regions
Share of total guest nights by foreign visitors spent in regional areas (outside the three major metropolitan areas)
Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final)Why Influencer PR
Merit 01
Third-party voice
Riders' words draw people along the line
A rider showing the view from the window and the town at the end of the line is more convincing as a destination than the operator's own guide to the area.
Merit 02
Quick awareness
Reach beyond transport fans
Choose creators only in the rail or bus genre, and the viewers are people who already ride. Pair them with travel and food creators, and you quickly reach people looking for places to go along the line.
Merit 03
Start small
Test several and compare sales
Tickets are also sold at the counter, and the sales page has no tracking. Split the work across creators and send each one's viewers to the sales page through a separate link, and you can see which posts sold.
Merit 04
Rider's view
Film light, as a passenger
When it isn't clear where filming is allowed, permit back-and-forth pushes the campaign off schedule. If a creator shows the trip as a passenger, within what can be filmed, preparation is far lighter than a location shoot.
Why TripClear
Reason 01
20M+combined followers
Strong in travel creators
Our strength is our ties with travel creators. We line up candidates that pair transport creators with travel and food creators, with the reasons for each.
Reason 02
Fully handled
One-stop management
Rides start with the dates and sections where seats tend to be left. We secure the permit contacts for stations and trains in advance, and our team goes along on site. PR disclosure and reuse are written into the contract.
Reason 03
Chosen by data
Any genre, chosen by data
We check recent average views and follower profiles to judge whether creators reach people looking for places to go along the line, and confirm on the numbers that their audience isn't only transport fans.
Reason 04
Reused as ads
A full range of marketing solutions
Results are checked against sessions by referral source and tickets sold on the sales page. Posts that take off go straight into ads that send people to the special ticket sales page.
Process
Shortlisting through sales reporting, taken on through a single point of contact
Phase01
We start from which section you want filled, by when, and with whom.
Phase02
Candidates come to you in a form you can compare and choose from.
Phase03
We come along on location and plan the sections to ride and the stations to get off at together.
Phase04
Reports start not with views but with how many people reached the sales page.
What we watchViews, profile visits
What we watchRetention rate, arrivals at the sales page
What we watchReach by country, sales
What we watchCost per acquisition, tickets sold
What we watchSessions by referrer, tickets sold
This too is one example: the kinds of creator we cast change with whether you are targeting domestic weekend travellers or inbound visitors.
FAQ
Transport creators alone tend to reach people who already ride, and stop there. We combine them with travel and food creators so it reaches people looking for somewhere to go along the line. Candidates come with their recent average views and audience profile.
Before casting, we check past posts and how they behaved on other brands' campaigns, and run compliance and brand checks. We come along to make sure the rules on filming in stations and on board are kept. Using POV footage with no talent alongside is another option. See POV video for rail, bus and transport operators as well.
Yes, if the scope of secondary use was set in the contract. Reposting, use on your site, ad repurposing, on-board signage: we work out the scope you need first, then negotiate.
It is. Paid or not, a post made after receiving a benefit from a business falls under the stealth marketing rules. We specify the wording and placement of the disclosure and check it before posting.
We also treat views as no more than an interim metric. We put measurement on the sales page before anything is posted, and judge results on traffic and tickets sold.
You can start with one or two creators and a single video. Casting several micro creators and extending the posts that grow through secondary use gets more results from the same budget.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT