Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationProduct × Travel
Travi Travel AppAI × R&D
AllRev AI Marketing Tool UGC Lab WORKS COLUMNS TEAM CONTACTInfluencer PR for Real Estate & Housing
What decides a home isn't the company's name; it's seeing someone living there. Selection, filming, disclosure checks and repurposing into ads all sit with us.
Instagram
TikTok
YouTube
Numbers
68%
Clients research not on portals but on Instagram
Share of the 674 people who built a custom home and used Instagram. Fewer than 20% used housing portals
Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)54%
Of clients who search on Instagram, half are over 40
Share of those Instagram users who are over 40. It isn't a platform for the young alone
Same survey3m households
Visitors to show homes have fallen three years running
Visitors to combined housing show villages in FY2024. Down 5.5% year on year, a third consecutive fall
Housing Exhibition Council (Jutaku Sangyo Shimbun, 2025)63.6%
The property information people see on social is viewing video
The most common property information people saw on social media: viewing videos and room tours
Ielove GROUP, 202666.4%
Two in three Gen Z look for a flat on social
Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos
Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)26.3%
People who weight video grew in a single year
Share who weight property video in a listing, up 4.9pt on the previous year
Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)Issues
01
On a screen of near-identical property cards, all that gets chosen is the terms. No reason to ask for the company by name survives.
The fixWe pick lifestyle creators who can articulate why you'd rent through this company.
02
Viewings and contracts take everything, and filming and posting never get a look in. With no structure to sustain it, the updates stop one day.
The fixFilming and posting complete on the creator's side, so the office never stops.
03
Publish with no LINE sign-up and no appointment link and all that remains is views.
The fixWe report against enquiries, appointments and brochure requests, and posts that responded go into advertising.
Solution
01
The core is room tour and lifestyle creators. We check recent average views and where they live, and pick people who can articulate why you'd rent through this company, rather than talking about the property alone.
02
Where filming can happen — vacant units, show homes — and what keeps tenants and neighbours out of frame are agreed first. Filming and posting complete on the creator's side, so the office never stops.
03
Where a post shows a property, we check the required disclosures such as availability date. Along with the PR labelling, it gets checked before publication.
04
Reporting is set against enquiries, appointments and brochure requests. Posts that responded are delivered inside your operating area.
What we watchViews, average watch time, profile visits
What we watchSaves, profile visits, link clicks
What we watchLink clicks, LINE sign-ups, appointments
What we watchWatch time, clicks from the description, branded search
What we watchEnquiries, cost per enquiry
Treat it as an example. Lettings or custom homes changes both who you cast and what you watch.
Process
Selection and negotiation through filming, posting and measurement, supported end to end
Phase01
We turn who you want enquiring into a map and a description of a property.
Enquiries, appointments or brochure requests: we settle the result being targeted first, then ask about your operating area and the current mix of enquiry routes.
Phase02
The measure isn't follower count; it's recent views and the overlap with your buyers.
We build the shortlist around room tour and lifestyle creators, and present a list where we have checked recent average views, follower ages and locations, and any previous work in the sector.
Phase03
We settle which property appears and check the disclosures before publication.
Where filming may happen, and what keeps tenants and neighbours out of frame, need agreeing in advance. The required disclosures and the PR labelling are checked before publication.
Phase04
Measured on enquiries and visits, with posts that grew moving into advertising.
We report the insights collected alongside enquiries, appointments and brochure requests. Posts that responded go into advertising confined to your operating area.
FAQ
Once they count as a business's advertising, yes. Where a post shows a property, we build in the required disclosures, such as availability date and walking time, and put removal and correction on completion into the contract.
Not the poster, but the agency or housebuilder involved in deciding what is shown. Identifying the advertiser and the nature of the relationship goes into the contract as a clause.
Yes. For lettings, room tour creators who live in your operating area; for custom homes, home and lifestyle creators chosen for fit with your construction method and price bracket.
It can be structured that way, though honestly few creators accept it. A combination — a lower fixed fee plus a referral fee on completion — is the realistic version.
One video with one or two creators is fine. For lettings, casting several creators with a few thousand followers who live in your operating area actually produces more enquiries.
We explain how it runs in real estate with examples from close industries when we meet. On social media management, see the Social media management for estate agencies page too.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT