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Influencer PR for
Real Estate & Housing

With creators chosen by data,we get you known, then visitedand run all of it for you.

  • Strong in travel creators
  • Strategy to reporting, one-stop management
  • Any genre, chosen by data

We focus on the experience of home creators actually viewing a property and describing life there in their own words, and use it to drive branch visits and viewing bookings.

Results

House hunting starts on social media now

68%

Clients research not on portals but on Instagram

Share of the 674 people who built a custom home and used Instagram. Fewer than 20% used housing portals

Zeroseed survey (674 people who built a custom home, February 2020 to August 2022)

54%

Of clients who search on Instagram, half are over 40

Share of those Instagram users who are over 40. It isn't a platform for the young alone

Same survey

63.6%

The property information people see on social is viewing video

The most common property information people saw on social media: viewing videos and room tours

Ielove GROUP, 2026

66.4%

Two in three Gen Z look for a flat on social

Share of Gen Z who used social media as a source when looking for a flat. Of those, 67.0% referred to property videos

Housecom, FY2023 survey on choosing a home (aged 16-25, n=587)

26.3%

People who weight video grew in a single year

Share who weight property video in a listing, up 4.9pt on the previous year

Zentaku and Zentaku Hosho, 2025 White Paper on Housing and Living, July-August 2025 (aged 20-65, n=5,000)
  • POV video of cleaning a guest room at Shimoda View Hotel

    Shimoda, Shizuoka

    Hotels & ryokan

    Shimoda View Hotel

    1.99M views

  • POV video of a stylist coloring hair at a Shibuya salon

    Shibuya, Tokyo

    Hair salon

    A hair salon in Shibuya

    2.3M views

  • POV video of a food truck selling braised-pork burgers at an event

    Japan National Stadium, Tokyo

    Food truck

    Iwasaki Honpo (braised-pork burgers)

    1.51M views

  • POV video of making toppings in a pudding kitchen
    Sweets maker

    Tokyo Tenryu

    1.0M views

  • POV video of a coin ring workshop

    Asakusa, Tokyo

    Craft workshop

    RAGTIME COIN FACTORY

    790K views

  • Video of an acai bowl shop owner presenting the menu

    Kawaramachi, Kyoto

    Café

    Sugary, an acai bowl shop

    4.6M views

  • POV video of a J.League home match, filmed through the eyes of the club's media officer
    Football club

    Reilac Shiga FC

  • Ad video for a fan-cooled vest
    Ad video

    Landmark Co., Ltd.

  • POV video walking through the night-time art at a hot spring glamping site

    Kitaibaraki, Ibaraki

    Glamping

    Izura Hot Spring

4 benefits of influencer PR for real estate and housing

  1. 01

    A reason to choose your company

    When a lifestyle creator talks about it, you get asked for by name beyond the conditions people compare on portals.

  2. 02

    Reach people when they move

    Line up posts when home searches pick up, and they reach people starting to search in your area within a short window.

  3. 03

    Test several and compare leads

    Bring in a few creators with a separate entry point for each, and you can compare which posts brought inquiries.

  4. 04

    More footage, no filming

    Include reuse rights when you hire creators, and you build up videos for your own account and listing pages.

Four reasons real estate and housing companies choose TripClear for influencer PR

  1. 20M+combined followers

    Strong in travel creators

    We also look to room tour and lifestyle creators, focusing on people who can talk about why to rent through your company.

  2. Fully handled

    One-stop management

    We decide up front which vacant units or model homes can be filmed, and what must stay out of shot, such as residents and neighbors.

  3. Chosen by data

    Any genre, chosen by data

    We check whether viewers overlap with people looking for a home in your sales area, and never choose on follower count alone. By industry

  4. Reused as ads

    A full range of marketing solutions

    For posts that show a property, required disclosures and PR labeling are reviewed before publishing. Results are checked against inquiries and visit bookings. Services to combine with

Process

From building the shortlist to measuring the effect: how it actually runs in real estate

Selection and negotiation through filming, posting and measurement, supported end to end

  1. 1Inquiry and quote

    We ask about your product or venue and who you want to reach, then quote by the number, genre and posts of creators.

  2. 2Kickoff meeting

    We turn who you want enquiring into a map and a description of a property.

  3. 3Casting plan

    The measure isn't follower count; it's recent views and the overlap with your buyers.

  4. 4Filming and publication

    We settle which property appears and check the disclosures before publication.

  5. 5Post-campaign measurement

    Measured on enquiries and visits, with posts that grew moving into advertising.

The platform mix in real estate and housing, and what we watch on each

TikToklettings Discovery. Room tours and line-by-line comparisons grow here

What we watchViews, average watch time, profile visits

InstagramReels Getting layouts and ways of living saved

What we watchSaves, profile visits, link clicks

InstagramStories Handing over the appointment and brochure links

What we watchLink clicks, LINE sign-ups, appointments

YouTube Content that needs length, like accompanied viewings and spec explainers

What we watchWatch time, clicks from the description, branded search

Secondary usepartnership ads, Spark Ads Winning posts delivered inside your operating area

What we watchEnquiries, cost per enquiry

Treat it as an example. Lettings or custom homes changes both who you cast and what you watch.

We'll lay out the approach and cost for your business when we talk

Consultations and quotes are freeRequest a quote

FAQ

Questions we are often asked in real estate and housing

Do influencer posts fall under the Real Estate Brokerage Act and the fair competition code on property advertising?

Once they count as a business's advertising, yes. Where a post shows a property, we build in the required disclosures, such as availability date and walking time, and put removal and correction on completion into the contract.

Under the stealth marketing rules, who is responsible?

Not the poster, but the agency or housebuilder involved in deciding what is shown. Identifying the advertiser and the nature of the relationship goes into the contract as a clause.

Do you cast different people for lettings than for housebuilders?

Yes. For lettings, room tour creators who live in your operating area; for custom homes, home and lifestyle creators chosen for fit with your construction method and price bracket.

Can we do it on a referral fee paid on completion?

It can be structured that way, though honestly few creators accept it. A combination — a lower fixed fee plus a referral fee on completion — is the realistic version.

We have internal rules and can only start small.

One video with one or two creators is fine. For lettings, casting several creators with a few thousand followers who live in your operating area actually produces more enquiries.

Do you have results in real estate and housing?

We explain how it runs in real estate with examples from close industries when we meet. On social media management, see the Social media management for estate agencies page too.

We share case studies with real estate and results from similar industries, along with how we would proceed, when we talk.

What does it cost, and what is the going rate?

It depends on the follower size and number of influencers, the number of posts and the scope of secondary use (use in ads). We present a quote with the candidate list, so you can decide while adjusting the scale.

Can we hire you as an influencer casting agency?

Our influencer PR service is influencer marketing built around influencer casting. We handle the whole package, from shortlisting and negotiating with creators to directing the shoot, checking PR disclosures, measuring results, and turning the best-performing posts into ads.

Which company runs this service?

TripClear Inc., based in Shinsen-cho, Shibuya, Tokyo. Our core is social media management and vertical short-form video production, and we support real estate and housing businesses. For the company profile, see Company.

How do you handle the stealth marketing rules and the Act against Unjustifiable Premiums and Misleading Representations?

Every post carries a PR label and is published in line with the stealth marketing rules under the Act against Unjustifiable Premiums and Misleading Representations. In influencer marketing we check the copy and the labelling before posting, and make sure the description of the product or service stays within the facts.

Can posts follow the real estate advertising rules (the fair competition code)?

Yes. We check the labelling and property details before posting, in line with the ban on exaggerated advertising under the Real Estate Brokerage Act, the fair competition code of the Real Estate Fair Trade Council, and the Act against Unjustifiable Premiums and Misleading Representations. Where the line sits for what can be written in real estate is decided before operations start.

Get in touch

Influencer PR for
real estate and housing.
Get in touch,
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Free consultations and quotes available