Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppInfluencer PR for Shopping Malls & Commercial Facilities
What's good about a mall only comes across in the words of someone who has actually walked it and shopped their way round. We handle everything from choosing creators and going along with them in the mall to reporting on the actions that lead to a visit.
Instagram
TikTok
YouTube
Partnership ads
Numbers
64.6%
Where young women go is decided on Instagram
Share of women aged 15-24 in the Tokyo area who use Instagram to find places to go (n=413). TikTok was 39.0%
SHIBUYA109 lab., Latest Trends in Gen Z Social Media Use 202541.0%
Four in ten visitors post on social
Share of 18-24-year-olds who have posted on social media after visiting a commercial facility
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 2025~70%
For a limited event, they'll travel further
Share of 18-24-year-olds who said they would go to a commercial facility further away than usual if there were a limited event or pop-up
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 202574.1%
Three in four young people come every month
Share of 18-24-year-olds in Tokyo and the three neighbouring prefectures who visit a commercial facility at least once a month (n=497)
COUNTERWORKS and the Waseda University Shopping Mall Study Group, Survey on Gen Z Use of Commercial Facilities, October 2025Why Influencer PR
Merit 01
Third-party voice
A day at your mall, in their words
Featuring one shop doesn't give people a reason to come to the mall. When a creator visits several shops and talks about how they spent the day, it shows the appeal of the mall itself that official sale notices can't.
Merit 02
Quick awareness
Land in time for your events
While you wait for each shop's approval, an event can slip out of its window. Decide what can be filmed and who approves it up front, and the posts reach creators' viewers together just before the event.
Merit 03
Start small
Test a few and compare visits
No tracking on the event page, and purchases happen at registers inside the mall. Give a few creators each their own coupon, and you can tell which posts led to visits.
Merit 04
Content reuse
Use posts on signage and apps
Agree in the contract where posts can be used, and they can run on in-mall signage, the mall app and the event pages of your official site. They can feed tenant promotions too.
Why TripClear
Reason 01
20M+combined followers
Strong in travel creators
Beyond travel creator agencies and our own creators, we also approach fashion and food creators, and present candidates who fit the mall's trade area and customers, with our reasons.
Reason 02
Fully handled
One-stop management
We set the route toward the floors you want to fill and weekdays, and our team accompanies the creator in the mall. What can be filmed and who approves it are settled first, and the route is built only from shops that have given approval.
Reason 03
Chosen by data
Any genre, chosen by data
We check each creator's size, genre and recent average views, and choose by whether their viewers live within reach of the mall and match its customers and age groups.
Reason 04
Reused as ads
A full range of marketing solutions
We report against sessions by referral source and coupon use. Posts that take off are reused as ads, and results are shared with tenants as well.
Process
Shortlisting and negotiation through going along in the mall, reviewing the post and measurement, supported without a break
Phase01
It starts with which floor, who, and by when.
Phase02
We choose people close to the mall's customers, on data we have checked.
Phase03
From the day of the visit to the posting date, the schedule runs through us alone.
Phase04
We confirm the result in numbers and turn what grew into the next visit.
What we watchSaves, link clicks
What we watchViews, profile visits
What we watchReach by country, visits
What we watchCost per coupon redemption
What we watchSessions by referrer, coupon redemptions
Only an example. The mall's customers and the countries you target change the tier you cast.
FAQ
Not one shop, but a shopping route through several. Make it the flow of a day, with food, shopping and a break, and it becomes a reason to come to the mall, with traffic going back to each tenant in shot.
Before casting we check their past posts, their genre and how they have behaved on other brands' campaigns, and run compliance and brand checks. If you want more of your output to depend on no one in particular, pairing it with POV footage that has nobody on camera is one route. See POV video for shopping malls and commercial facilities as well.
Yes, if the scope of secondary use is agreed in the contract. We work out everything you need first, from reposting and use on your site to repurposing into ads, in-mall signage and sharing with tenants, and then negotiate.
It is. Paid or not, a post made after receiving a benefit from a business falls under the stealth marketing rules. We specify the wording and placement of the disclosure and check it before posting.
We too treat views only as an intermediate metric. Before posting, we put measurement on the event page and judge results on traffic and coupon redemptions.
You can start with one or two creators and a single video. Casting several micro creators who live in the catchment and extending the posts that grow through secondary use gets more results from the same budget.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
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