Social × Video Marketing
Social Media Management POV Studio Influencer PR Social Ads Management Inbound Tourism Marketing Full-Funnel Marketing Performance-based Recruitment Marketing Japan Market Entry Marketing EC Operations & System IntegrationAI × R&D
AllRev AI Consulting UGC LabProduct × Travel
Travi Travel AppInfluencer PR for Travel Agencies
What's good about a tour only comes across in the words of someone who has actually walked it. We handle everything from selecting travel creators and bringing them on tour to reporting on bookings.
TikTok
Instagram
YouTube
Numbers
66.0%
Two in three people in their twenties don't use package tours
Share of 18-29s who said they do not use package tours for overseas travel. Overall it is 42.7%
Japan Travel Bureau Foundation (JTBF), Annual Report on Tourism 2024 (cited in JATA, Travel Industry in Numbers 2025)49.1%
Half of twentysomethings look for destinations and travel tips here
Instagram, named by people in their twenties as a source of travel information. Overall it is 26.4%, and travel booking sites 28.4%
Rakuten Insight, Survey on Travel, March 2025 (n=1,000)58.7%
Instagram use among travellers is close to 60%
Instagram use among people who travelled in Japan in the past year (n=1,030). Among women aged 29 and under it is 93.2%
JTB Tourism Research and Consulting, Survey on Smartphone Use and Travel Spending, 202531.6%
Three in ten women under 30 pick destinations on social
Share who weight social posts by individuals or travel media when choosing where to go. Overall it is 15.3%
Jalan Research Center, Domestic Overnight Travel Needs Survey, spring 2025 (people intending to travel, n=3,151)33.5%
One in three goes to a place they saw on video
Share of people who use TikTok at least weekly and say they have actually visited a destination they saw featured there
TikTok Newsroom, June 2026 (platform's own announcement)Why Influencer PR
Merit 01
Third-party voice
Tour guests' voices sell tours
Brochure copy tends to sound the same from one company to the next. Someone who actually joined the tour showing how the day goes is something travelers find easy to believe.
Merit 02
Quick awareness
Reach travel lovers directly
Choose on follower count alone and you reach people with no interest in travel. Pick creators in travel with strong recent views, and you reach viewers looking for their next destination right away.
Merit 03
Start small
Test a few and compare bookings
No tracking on product pages, and bookings come by phone and in store. Test with a few creators instead of one, use a different tracking link for each post, and you can see which posts moved people toward booking.
Merit 04
Content reuse
Use posts on product pages
Creators' posts tend to go out once on their own account and end there. Get reuse rights, and you can put the videos on product pages and in ads, where the scenery photos all look alike.
Why TripClear
Reason 01
20M+combined followers
Strong in travel creators
We work with travel creator agencies such as TRAVE and TABIPPO, and have creators of our own. We line up people who fit the tour's customers so you can compare them, with our reasons for each.
Reason 02
Fully handled
One-stop management
We start with tours that have the most seats left and the off-season. Our team goes along on site and secures in advance any supplier locations that need permission. Anti-social-forces checks and contracts are done during shortlisting.
Reason 03
Chosen by data
Any genre, chosen by data
What matters is not follower count but how many viewers are interested in travel. We go through each creator's recent average views and profile, and choose by how well they overlap with the tour's customers.
Reason 04
Reused as ads
A full range of marketing solutions
Reuse rights go into the contract, and posts that take off spread to product pages and ads. Reports line up sessions by referral source and bookings for each post.
Process
Shortlisting through measurement, taken on through a single point of contact
Phase01
It starts with who, by when, and what you want them to do.
Phase02
Candidates come to you with the reasons, set out so you can compare them.
Phase03
We join the tour and plan the scenes and the route with you.
Phase04
Reporting starts not from views but from how many people reached the product page.
What we watchViews, profile visits
What we watchSaves, link clicks
What we watchReach by country, bookings
What we watchCost per booking, bookings
What we watchSessions by referrer, bookings
This is one example too. Whether you target younger domestic travellers or inbound visitors changes which channels we use.
FAQ
Not necessarily. What we look at is less size than how many people interested in travel are watching. We check recent average views and audience, and put forward candidates that fit the tour's customers, with the reasons.
Before casting we check their past posts, their genre and how they have behaved on other brands' campaigns, and run compliance and brand checks. If you want more of your output to depend on no one in particular, pairing it with POV footage that has nobody on camera is one route. See POV video for travel agencies as well.
Yes, if the scope of secondary use is set in the contract. Reposting, use on your site, repurposing into ads, in-store screens: we identify the scope you need first, then negotiate.
It is. Paid or not, a post made after receiving a benefit from a business falls under the stealth marketing rules. We specify the wording and placement of the disclosure and check it before posting.
We also see views only as an intermediate metric. Before anything is posted we put measurement on the product page, and judge results on traffic and bookings.
You can start with one or two creators and a single video. Casting several micro creators and extending the posts that grow through secondary use gets more results from the same budget.
Services
End-to-end support from account strategy through filming, editing, posting and analytics
First-person short-form video. No cast, fast turnaround, low cost — and the experience comes through
Cast the right creators for your goal from a network of over 20 million combined followers
Small tests identify the winners first, so budget goes only where it drives traffic and revenue
Multilingual social marketing that maximizes the inbound visitors you attract
Awareness, conversion tracking and nurturing in one pipeline, powered by our playbooks and AI
Recruitment marketing that reaches the 94% job boards never touch, through short-form video ads made for you
End-to-end Japan market entry for overseas brands: localization strategy, official social accounts, POV video, PR and on-site activation
Shopify and BASE store operations, plus channel manager, LINE and Meta ads integration with your booking system, so your marketing has somewhere to land
Free consultations and quotes available
CONTACT